Hey guys,
Whats up? :)
In addition to the extremely fast entry and exit, our new binding therefore offers plenty of options for adjustment to provide the optimal, individual driving experience while snowboarding.
The new model, the CLEW Freedom 1.0, is the result of various tests, as well as several missions of our team riders. These riders were allowed to participate in tournaments and ride in freeride despite the 2020/21 pandemic conditions. The insights we gained and the productive suggestions for improvement gave us a lot of important information during the past development phase.
Worth knowing: CLEW snowboard bindings are produced once a year in a 3-month period, because production efficiency and precision are our key success factors. Unfortunately, this also means that we cannot easily "re-produce" during a winter season. Our assembly is running at full speed from August to October, so that we can supply our customers worldwide this winter as well. With our new Fullfillment Center in the USA, we have added a large, additional sales market to Europe and Asia this year. The CLEW Freedom 1.0 is therefore only available as long as stocks permit.
At a time when globalization has given companies a wide variety of options for their production processes, we have opted for the only way that feels right to us. From the very beginning, we wanted all CLEW models to be produced in Germany so that we could control and optimize every single step of the manufacturing process ourselves. This refers not only to the quality of the bond, but to the social responsibility we have for our employees in production and the resources we use as well. The challenging and difficult year 2021 is a confirmation that the approach "Made in Germany", along with our conviction of a socially and sustainably operating company, is the right one. Despite supply bottlenecks for many materials, we were able to ensure that we had all components of the new model available in time for the start of assembly thanks to our short and fast transport routes. This made it possible to start production on time. The fact that our production facility is only 50 km away from our office in Munich means that at least one of the founders is always personally on site. In this way we can be sure that the quality of the bindings is right and optimize our processes on a daily basis. To give you an insight into the production halls, we will soon publish a video on RU-vid. Feel free to subscribe for more information.
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Snowboarder @timmyshredder
Camera @danielbearphotography
clew-snowboarding.com
#snowboarding #winter #xgames #snowboardbinding #clew
14 сен 2021
