Hello Daniel! Great video, love the information you provide :) Just a quick question: We do have a Pixel installed and a webshop, but we can only offer about 1/3 of the products in the Meta Shop because we sell pharmaceuticals (medicine, supplements, nicotine patches etc.) that Meta will simply block. Should we run traffic campaigns instead? Or still go with conversions? Thanks a lot!!
100% agree. Use the bidding strategies and objectives to find converters using the algorithm. No need to use an ad funnel and use each objective. Just skip the line and find the converters
I ran 2 identical ads with the same daily budget and detailed targeting, and had the same 'expected reach', however, the traffic campaign reached 7k accounts in a week and the leads campaign hit 500 accounts in a week. Why is that?
