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Subscription Secrets: Trial Cancellations & Localized Pricing 

App Masters
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Today, we're diving deep into the world of subscriptions and unlocking the secrets to global growth with localized pricing strategies and insights on reducing trial cancellations.
Joining us is a retention rockstar, Jacob Rushfinn! He's been the driving force behind lifecycle marketing, product marketing, retention, and monetization for startups and established players like Elevate Labs, Automattic/WordPress.com, Amwell, and LevelUp/Grubhub.
He's also the brains behind Balance, the 2021 Google Play Award winner for Best App in Meditation.
In addition to his impressive track record, Jacob shares his expertise through his weekly newsletter, Retention.blog, focused on real, actionable insights for mobile app retention and monetization.
You will discover:
Proven tactics to supercharge your subscription retention
Expert guidance on crafting localized pricing models to win international markets
Insights to reduce trial cancellations
Learn more:
www.retention.blog/
/ jacob-rushfinn
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Blog: www.appmasters.com/blog

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22 июл 2024

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Комментарии : 3   
@soulfate2
@soulfate2 2 месяца назад
Excellent work guys .. so interesting to learn and clarify things
@AppMasters
@AppMasters Месяц назад
Glad you enjoyed it!
@ursusss
@ursusss 2 месяца назад
Regarding tools to use for app improvement, UXcam or Smartlook ar important as well cause they show you recordings and heatmaps of the users and you can notice recorded events and journeys in the app. Is like watching the user over the shoulder while using it. Tools like Amplitude are important, but they show you data and flows without the visual context. Great episode btw.
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