Sugar Puffs - Tummy Time (1988, UK) 

A compliation of Sugar Puffs adverts from 1988 which took place in a fictional parody of Saturday morning shows, including Tiswas, "Tummy Time" where Honey Monster and a poet John Cooper Clarke explains why Sugar Puffs tastes great along with some of their activites they ended up doing, sometimes it causes all chaos.
Lists:
"Introduction"
"Recipe"
"Promotion" (Snappy Badges)
"Streetwise Stickers"
Directed by Willy Smax and Sebastian Dewsbery at Young & Rubicam, Ltd.
Sourced from History of Advertising Trust.