I purchased in the U.K. at a Pound store, though I think it was a bit more than a Pound (just like nothing is a dollar at the Dollar Stores in the United States. Keep in mind, that is the smaller size bottle of Sure Men Invisible Ice deodorant.
It's easy enough to avoid the white powder deodorant marks on black or dark t-shirts, dress shirts, sweatshirts, etc. by simply applying the deodorant after you put the shirt or top on. But when it comes to yellowing arm pits on your undershirts or white t-shirts or dress shirts, men across the world can sympathize with this problem and are always looking for solutions. I think that explains the interest in this video comparing Sure Men Invisible Ice 48hr deodorant VS. Nivea Men Invisible 48hr deodorant. They both work well, but I much prefer the smell of the Nivea Men's deodorant.