Close Brothers wanted sales skills training that would improve the core selling skills of their Account Managers, offering the flexibility they need to succeed with both large and smaller dealer partners. They also wanted to offer continuous learning and skills development for their teams and a support structure for career progression and succession planning.
Huthwaite International created and delivered a SPIN Selling collaborative learning experience over several weeks for Close Brothers teams supported by SPIN Coaching learning journeys for their top management team, SPIN Marketing to ensure consistent messaging and SPIN tools integrated into their CRM to embed the methodology.
Benchmark Analysis and an Impact Study comparing the start position with skills (learning gain) and performance at the end of the formal training confirmed that a common sales language and behaviours are used and understood by teams across the organisation supporting their dealer partners to increase sales revenue.
14 ноя 2022
