Sweden & IKEA's Unhealthy Relationship 

1: Ikea promotes social democrocy and swedishness 2: Ikea moves to the nethelands for tax reasons 3:Profit

The last time Sweden exported itself before Ikea, they got the Russians, Poles and Danes to work together :D

I live in Romania and my grandmothers village has been plagued by illegal logging since the past 20 years. Recently its gotten a little better, however much of the forest in the area is completely gone. There have been many landslides too which caused damage to some houses. Learning that this wood goes to Ikea has made me change my mind about the company.

Meatballs and lingonberry jam should definitely not go be served with fries and broccoli. That plate looks so not Swedish and straight-up odd.

I went to many furniture stores. IKEA usually has the best price for value. If you want to have something better, prices quadruple. If you buy something for the same price at another store, it often lacks behind in quality. I don’t say ikea has any more moral than any other company. But it gives good value for money, and I have quiet some furniture from them lasting decades.

Spend over 9 years working for them, a lot of that in product quality and safety, left as probably one the most knowledgeable persons on their product range. It is far from a perfect company and in my time it was clear they moved more and more towards profit focus over other things, but they also do try to do good things and while again far from perfect, they exceed most other companies. I liked their social stuff a lot to, mandating maximum working hours for all suppliers and more, when they introduced that some really big names stopped doing business with them as they didn't want to meet those requirements. In the end though a company is a company and they are driven to make profit and expand in as many places as they can. IKEA is one of the largest real estate owners around, from offices to hotels they own them all over the world. There is a lot more going on ofcourse, but I will leave it at this, but yeah if you ever want to do a research project on the true size, scope and influence of a company, IKEA makes for a quite interesting subject.

We need to end this culture of fast furniture and fast fashion if we are to live sustainably

The thing about IKEA is that when I get an idea for some type of obscure type of furniture that would work in my apartment, IKEA seems to have it. I’ll be like “hmm, I wonder if someone makes [x] type of furniture” and it’s 90% of the time available in that exact (or really close to) format in IKEA, and not available in that type anywhere else in the country I live in.

I sometimes stop over at my local Ikea to have lunch or snack foods since they are pretty cheap and taste so good. It is really good to have a series on local companies of Europe. A niche that is dominated by American companies.

And IKEA furniture wasn't always crap. My parents still have IKEA furniture they bought in the 70s, it is solid wood, and lasts forever. IKEA only started using crap materials after they got big and popular.

I love the colors of Ikea's buildings and logo. It reminds me of the flag of a heroic nation.

I swear IKEA meatballs are something else, they’re so good

"For tax reasons" means "Because they don't want to pay taxes"

I was born and raised in Sweden and I too believed all my life that Bolmen is a toilet brush...

I dont know why people say that ikea makes bad quality stuff. My family is buying futurniture for a ling time and we never threw out anything because it was broken

Compared to other international corporations IKEA is a great company. It's WAY more relatable and has a less corporate atmosphere...

at 0:38, Småland is not that big and that map includes the other state (landskap in swedish) Östgötaland.

I am Romanian and can confirm that Ikea is not very sustainable when it comes to sourcing its wood, it turns a blind eye to its suppliers. DW news made a very good investigation of this problem, it's called Wood Mafia Country. Good video tough

Help. I’m being held hostage by IKEA

Super interesting! Nice to see those kind of videos about companies that aren't from America or China :)

Not only did it bring Swedish culture, but also stereotypes.

No company grows that big by being "nice"

Criticizing IKEA in Sweden is like killing a cow in India.

I Don't think ikea furniture is fast . I have got a bookshelf for over 15 years and counting. In terms of function I never faced an issue with it. One can also maintain and customize furniture. I also have other ikea items that I have been using for years and years. To me that is the measure of quality.

I think some relevant information have been left out in this video. I'd recommend Our Changing Climate's video about IKEA as well as Polymatter's video about how IKEA became Sweden's national brand to get the whole picture. Our Changing Climate: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-cUp0WHNXOyo.html PolyMatter: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-AABqfDIbXSI.html

1:30 min ad in a 9 min video. rip

Imagine going to swedes home and every furniture is from IKEA

Can you so an episode at the french luxury industry and its suspicious activity. PLEASE

Oh, this must have been fascist Into Europe's sovranist video about IKEA to mess with people's intentions of voting in the last Swedish elections, I guess.

Wait hold on… Romanian Slovakia?🤔🤔🤔

0:35 ouch... im not realy a fan of your pronounciation of that name, it sounds like an american doing a bad german accent.

since you bring up the topic I wonder if you thought looking into where IKEA source their meat for their meatballs

Proudly I own nothing from IKEA. Never been in the store & have passed it hundreds of times. Haha

My grandma grew up in the same village as Kamprad and my mom was born in Almhult....

I don’t understand this title? Where does it come from? You say almost nothing on Sweden’s relationship with IKEA, so why is it unhealthy?

Nice that you now have a sponser, well earned! But that transition was the worst I've ever seen xD Right from interesting video af, to BUT STOP THIS IS OUR SPONSOR!

Hello from Sweden. You spelled “Scandinavian” wrong.

How did you fail to mention SCP-3008: The Infinite Ikea? The company could be involved in that one too.

ey dont be mean to ikea, ikea is sweden, sweden is ikea

Don't really blame ikea from removing women in saudi ads lmao, I don't know why anyone would have a problem with it

Wtf is that pronounciation of Kamprad? If you can't pronounce it in swedish then just say it normally in english. Now you just made a weird throat sound that sounds like neither

Great video 🇪🇺

Keep up the good work!

well 2 years back when they used to sell hot dogs for 20 cents each it was no surprise people were going just to get 6-8 hot dogs (well they are on hte small side) even more so as our campus is next to ikea :D

Keep up the good work! I just subscribed

8:38 Are the meatballs made of sawdust? (sciure)

Their meatballs are always served cold.

Dear god, what a passive aggressive video. The jealousy the West has towards Sweden industry and.military industry is embarrassing.

I was so excited to see Ikea earlier this year. They really don't try to expand or do anything in the US. They are barely anywhere. In 21 years of living of living. I have only ever been in and seen one.

>Småland >Includes Östergötland

I didn't know ikea was technically dutch. Lets change its colours into red white and blue, and sell stroopwafels everywhere.

“here in Romanian Slovakia” I’m not sure what country you are reffering to..

I swear i have bought more than expected every. single. time.

I love sweden

Wow, now Östergötland is part of Småland. I think you need to check your geography skills on reading maps (:.

The first time I went to an ikea I got lost for more than an hour. I kept walking past the same sign that said "exit" with no exit on sight. Used my GPS to orient myself but to no avail. Finally I could find an ikea employee by looking interested at the merchandise and asked him where the exit was. Turns out the exit was following a small set of stairs hidden behind some furniture. Never again.

As always great job

You pronouced ingvars name wrong and also småland.

what about that relationship was unhealthy?

Swedish flood like in 17 century.

Jokes on you, i plan to buy NOTHING and planned to just see the designs while enjoy the foods there. I failed to fulfill all my wishes becoz the ice cream place just too crowded and we must go home :/ So, i only buy like 70% of what i planned

Weer top gedaan! Op naar de 100k! 😝

It was about the meatballs all along

Alot of jealous people in the comments, you all need to swede up.

IKEA promotes a view of itself as progressive, climate-friendly and accepting, while actually being deeply nationalist, abusing human and material resources from poorer countries and more than happy to throw oppressed people aside whenever convenient. In other words, they are a pitch-perfect representation of modern Swedish culture.

IKEA meatballs are nice 👍

Let's go Hugo!

interesting video!

Rubbish. For masses.

You go to IKEA for the experience I go to IKEA becaue it has a low price for medium quality

Loved it

It is funny … the whole thing is funny

"Swedish values" is an arbitrary and mythological term. It is often used either by the far-right or by those who belive that such values are about socialism or conformity

Another thing IKEA invented: Scandinavian Design. There is NO such thing. There is Danish Design and the designs from other Nordic countries but they are not a singular movement. Scandinavian Design is Swedish furniture trying to ride the coattails of the successful Danish Design movement, rebranding it to include their own products.

IKEA is destroying enchanting forest landscape of Sweden.

Scp 3008

Should be labeled an Out of Europe special

you know that in the 5 of september 1970 theare Kungens kurva store bursted in to flames due to one of theare signs.

🇸🇪

Man fuck IKEA

Ikea, due to being swedish is just amazing. As swedish girls x)

cool

7:21 It took 7 out of 9 min to get to actual modern ikea problems.

Thank you for sharing this video. It is great to see your European stuff and I hope you will somehow turn your left-wing stuff off. If Europe is going to have any place on Earth in the future, we must celebrate our successes - wich is, you guessed it, our great companies who turn raw material into profit during ingenuity, hard work and brilliancy. Let us be sure we have something to sell to the rest of the world or we will end up like all the poor socialist states who makes sure only the political elite has all the benefits - until it all slides. Like Leonid Brezhnev who lived splendid and just after his dead, of old age, it all fell apart. Believe me, he knew what was comming.

Hi

0:43 we have millions and millions of communist sympathizers today, who are very open about it, so being a Nazi sympathizer should be judged proportionally to this.

8:40 - the meatballs? that horse meatballs?

This might be a bit unpopular but even the meatballs are mid, imo At least to anyone who has eaten turkish döner kebabs and koftes that the meatballs were inspired from

How can it export Sweden, when all they sell is made in cheap labour countries and nothing is made in Sweden?

Swedish culture is my opinion not Scandinavian. Nor viking unlike the Danes Icelanders and Norwegians Swedish culture is Baltic along with its long eastern territory of Finland . And Germany is in fact culturally Baltic too. Sweden has influenced German culture throughout the Prussian way. Prussia is very important to German mainstream culture and values. My theory is that millitarism and it's post trauma connects Swedish culture and German culture, in fact along with the Baltic states who are mostly long been ruled under germans and swedes . In fact all these countries if you emphasize Germany on Prussia, they ruled most of the Baltic waves. (with gdansk and st Petersburg as part of the slavic world.) what they have in common is theur cultural norms are Rational, self disciplined but rather more collectivist and Conforming.

The only good thing that came out of Sweden is Gothenburg style Death metal, that's literally it.