How IKEA Became Sweden’s National Brand 

Job interview at most companies: 'Please take a seat.' At IKEA: 'Please make a seat'

when you said Ikea was a theme park I was like ok that's a stretch but then I realized I go to IKEA mostly just to look at showrooms

Honestly I thought the IKEAs in Hong Kong were big until I saw those humongous warehouses. Ikea is always a blast to walk through and one of the things on my bucket list would be to visit an "actual" Ikea 2022 edit: I've moved to Toronto now and I've seen an actual ikea!!! crazy huge

PolyMatter: *Running out of ideas for video intros* PolyMatter: Ikea is the world's biggest theme park

I love how Germany has more Ikeas than the US

Script: Exclaimation Mark PolyMatter: Hmm, how about no.

”Hard to pronounce names” Laughs in Svenska

I live in Vegas and we just got our Ikea a couple years ago. I had never been and was dragged along for opening day, thought it was weird that there was so much fuss over a furniture store. Then I saw it. The biggest parking lot I'd ever seen in my life had no empty spaces. Cars were parked on the street, in neighborhoods close to the store, on fire-marked curb sides, literally everywhere. The line to get in before it opened was more than half a mile long. There were dozens of news vans and reporters interviewing people in line. I opened Facebook and all you saw were live feeds of other people in line or local news networks showing helicopter feeds of the store, there was a countdown timer to opening hour. I felt like I was at a superbowl parade or something, it was a surreal experience. All for self-assembled furniture.

"Ikea is legally more Dutch than Swedish" G E K O L O N I S E E R D

Nice

8:40 , damn she was really struggling with that wrapping paper

That IKEA managed to enter the US market like that which is famously difficult for outsiders is actually very impressive.

As someone who has lived in a lot of countries what I love about Ikea is that I can walk into the store and it will be the exact same outside of floor-plan. Its nice to have those little bits of familiarity when in a place that is otherwise completely foreign to you,

My favorite ride is the one where you need to find the exit in an infinite IKEA

“Poly matter: Chin...” “Wait, what ???? Sweden ?!?”

*00:01:49* IKEA flags flying at half-staff, means the meatballs are out.

"Famously hard to pronounce names" the legend has it that the founder was dyslexic and thus wanted the names to be easy to pronounce (in Swedish).

"friendly capitalism" is the best way to describe it. lots of great memories going to IKEA as a kid.

The greatest thing about this is how the ä in cäpitalism works as it's how a swede with a really strong accent would pronounce it. You always tend to see å, ä and ö put in at random to replace o's and a's with no regard for pronunciation.

6:50 “famously hard to pronounce names” shows a magazine in polish xd

Wanna hear an IKEA joke? Sorry you have to make it yourself.

I was just recommending IKEA to someone who never heard the brand before.. ~get outta my head!

IKEA literally put my town on the map, as it was the first store opened in the UK I also think it's funny how the store and it's stock is genuinely identical no matter what country it's in; I've seen a video of an IKEA in Japan and recognised two items in the store that I literally had in my house, that I bought from my local IKEA, that moment

IKEA's true strength lies in it's ability to avoid paying taxes

*Doesn't the escalator count as a separate ride?*

Yup. Super recognizable brand. Ikea will be opening it’s first stores in the Philippines this year 2020. It is so recognizable before it has its first store in the country. I hope it goes well and expands to more areas in the country.

CORRECTION: The holding company, which is according to the video, based in Luxembourg was only founded there and has since 2016 also moved to the Netherlands. Furthermore its trust company, which PolyMatter didn't go into any details about, is called "Interogo Foundation" and is based in Liechtenstein, making IKEA just as much a Liechtenstein company as it is Dutch. To Fact-Check and get deeper into the rabbit-hole, you can look up the website of the Interogo Foundation.

Wait a video not about China, Impossible

I’m seriously going to consider curiosity stream. Wendover, RLL and ofc PolyMatter are amongst my favourite, most well made channels on RU-vid. You guys are unsung heroes imo. The quality of your research, videos and storytelling is simply amazing. Hats off to you sir, and thank you for what you do. Yours is almost one of the less ad-filled channels on RU-vid, which is the real kicker. Amazing video, as always

PolyMatter: Hmmm how do we make this thumbnail interesting... Also PolyMatter: Yes let’s put ä in Kapitalism so that it’s no longer a word.

Ikea's catalog inspired me to become an interior designer when I was a kid

"The business is a private company owned by Inter IKEA Systems B.V., registered in the Netherlands and controlled by the sons of its founder Ingvar Kamprad." The CEO of IKEA is Swedish and it's only purpose of being registered in the Netherlands is for tax purposes. There is literally zero Dutch ownership on the management side. It is a family-owned company.

I was in NYC one time and went to this old Asian market wanting some dinner. When me and my group walked in, it was actually a free IKEA experience celebrating the new products and 75 years. It was set up like 5 Ikea showrooms, with qr codes hidden around the room on different pieces of furniture. These codes led to questions about Sweden and IKEA, and if you got them right you got some points. At the end of the experience was a bunch of free meatballs and a prize stall, where you could exchange your points for IKEA items. I got some plastic silverware, and it was an awesome time!

There's mor than one ride in Ikea: The escalator & The elevator Edit 1: Thanks for 1 likes! Edit 2: Thanks for 2 likes! Edit 3: Thanks for 3 likes! Edit 4: Thanks for 4 likes! Edit 5: Thanks for 5 likes! Edit 6: Thanks for 6 likes! Edit 7: Thanks for 7 likes! Edit 8: Thanks for 8 likes! Edit 9: Thanks for 9 likes! Edit 10: Thanks for 10 likes! Edit 11: Thanks for 11 likes! Edit 12: Thanks for 12 likes! Edit 13: Thanks for 13 likes! Edit 14: Thanks for 14 likes! Edit 15: Thanks for 15 likes! Edit 16: Thanks for 16 likes! Edit 17: Thanks for 17 likes! Edit 18: Thanks for 18 likes! Edit 19: Thanks for 19 likes! Edit 20: Thanks for 20 likes! Edit 21: Thanks for 21 likes! Edit 22: Thanks for 22 likes! Edit 23: Thanks for 23 likes! Edit 24: Thanks for 24 likes! Edit 25: Thanks for 25 likes! Edit 26: Thanks for 26 likes! Edit 27: Thanks for 27 likes! Edit 28: Thanks for 28 likes! Edit 29: Thanks for 29 likes! Edit 30: Thanks for 30 likes! Edit 31: Thanks for 31 likes! 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I love how the "Cäpitalism" joke in the title actually works and is prenounced the correct way in English as it says in Swedish :D

Sweden has PewDiePie Sweden has Creator of minecraft, Mojang Sweden has Ikea Sweden is a good country Be like Sweden

The first stores outside Sweden were opened in Asker, Norway in 1963 and Denmark in 1969. The stores spread to other parts of Europe in the 1970s, with the first store outside Scandinavia opening in Switzerland in 1973, followed by West Germany in 1974. :) :) :)

Sweden: IKEA Denmark: Lego Finland: Nokia (RIP) USA: *_Debt_*

I love ikea so much, no lie, theyre make me so happy. Its like if amazon was a real place and want predatory. Favourite company ever.

The ikea in my area is so big, my college had a massive (like 500+ people) hide and seek game in it (we were subsequently banned)

I read it as “how IKEA became Sweden’s national bird” at first and was very confused.

I work at the heart of IKEA in Älmhult at the old office, some of the picture was från Älmhult and IKEA Museum in Älmhult. In Älmhult they are doing the catalogue, all design for the furniture and much more. The best company to work for by far, the benefits and the culture at IKEA is amazing.

When I got stuck in Moscow, I took a cab to my friend's place in Kimke, 12 miles from city center - and passed a HUGE Ikea in the boich forest on the way... the company seems to get it's wood products from Russia

Why Polymatter’s titles always start with ‘Why’ (sponsored by Brilliant)

Me: oh Ikea is mostly dutch, cool. ... Offcourse the netherlands is some form of a tax haven.

Wh-what? IKEA is not a theme park. *Remembers that I literally planned a birthday party scavenger hunt in IKEA* For real, though, when you're going crazy in the middle of a Midwest winter, a walk through IKEA is bliss.

Shanghai Disneyland: Am I a joke to you PolyMatter: Yes You didn’t even mention the park in Mainland China

If you’re a frequent IKEA visitor you find ways around that don’t take excessive time. It’s all about knowing what you want or need before setting your foot in the store. I’ve been brought up in Stockholm with the largest IKEA and I love the simplicity.

Wow! I live in Warrington, UK. Never knew that we had the first IKEA!! I feel so special now!!!

"Who could hate a theme park?" Me: *Looks at Disney* Also Me: "I think I could"

This is one of your best videos! Absolutely love this one!

You can skip certain parts of IKEA with shortcuts, even the whole department if you like.

Ikea: The Netherlands: G E K O L O N I S E E R D

I live 10 minutes away from Michigan's IKEA and I dearly miss going in to look at the showroom and eat lingonberry waffles.

Svåra att uttala namn? Jag må vara lite partisk men jag tycker de är ganska lätta att uttala :)

Honestly I'd say IKEA isnt one big ride, it's more like a funhouse that has different cooridors you can walk down. I've never directly tried to follow the path marked out by IKEA, but you eventually find yourself going down pieces of that path anyways just because of the structure of the building, and it requiring you to go down part of the path to reach specific items you're looking for

"Dutch sandwich" gets a new dimmension with Ikea... 😶

actually i take the staff shortcuts through it so i don’t take the “transit lines”

Last time I tried to spell the name of my desk I accidentally summoned a demon that cooked meatballs for a week

IKEA seems more fun than Disney, and you get a sofa out of it!

Putting together my Malm dresser was so eventful that it s a take home one time assembly roller coaster. Even better with the glass top! Thanks IKEA for your lack luster thrill.

I heard 19.99 and totally expected to hear "a month" but for one year damn that's actually good. I can respect that price.

I got a notification about PolyMatter, so I immediately stopped watching the RU-vid video I was watching, and switched to this one

1:33 1 of the IKEAs in my country has it's entrance accessible only via a lift & escalator that are only in one-way operation (except during the period when the restaurant is open before the store, which both share the same entrance). Any other time if you want to exit the store you have to take a different lift/staircase that forces you to meander thru the market hall & warehouse 1st ;)

Mr beast: *Plants 20 million trees* IKEA: I’m about to ruin this mans entire good will.

International expansion did not started in Switzerland, but in Norway (1963) and Denmark (1968) and 10 years after Norway, IKEA opened in Switzerland in 1973.

I can confirm froma friend of my mine that worked at ikea that he worked side by side in the warehouse with the store manager and found out he was the store manager after a few weeks😂

IKEA has always impressed me with the quality of their products. Plus , it's damn hard to resist not buying anything whenever you're in an IKEA store.

Thanks for the time and effort

my favorite IKEA ride is going down to the warehouse room, pushing and zooming in their big ass shopping carts

Best Thumbnail 👌🏻

It's kinda funny because i think Ikea also serves as an example for many swedish companies as well, because many associate ikea with sweden and therefore expect a similar style of doing business of other Swedish corporations.

It's funny. I'm Swedish and hearing you say things that are supposedly different or weird in other places, such as calling colleagues by their first name. Here it's common practice. You always call others by their first name :)

That customer journey concept is an awesome concept. A real life sales funnel

Fun fact: The red building at 2:46 contains an IKEA.

they have an elevator too, to technically two rides :p

ME: TRIES TO PRONOUNCE IKEA FURNITURE NAME THE MANAGER: OH NO THE DEMON I JUST SUMMONED: OH YES ITS ALL COMING TOGETHER

In Europe there are many IKEA stores that would not be considered outside the city. They put them up where they have the space.

"After all, who can hate a theme park" This is so on point

I loved IKEA since child, best theme park. Even now as an adult still enjoys IKEA. Bought several furnitures and Blahaj shark toy.

I legitimately just go to IKEA for the reason of going. It's like a promised land

That last bit about ownership somewhat reminds me of some Central/Eastern European snack companies that have German on their products because Germany is such a big brand of quality that merely invoking it can increase the value of the product (plus not many people read product declarations in detail). I guess that in a similar way, Sweden is a good enough brand to theme yourself around it because it associates itself with high living standards which helps sell furniture. The difference of course being that IKEA is actually of Swedish origin, but I suppose that they wouldn't be holding to the whole theme park idea if that failed to make money.

G E K O L O N I S E E R D

Amazing perspective on Ikea that I've been waiting for. Fantastic job!

I love the Ikea's Chocolate Daim cake and the Princess pink cakes. Also, their furniture is cheap but also stylish... Now I just wonder how big is Sconto compare to Ikea XD.

I work at ikea and it's god awful. Minimum wage for a labour job where we have to restock up to 1.2 million dollars of merchandise a day with a team of 20-35 people and only 10-15 people coming in per day. It truly is retail hell and I'll be glad when I don't have to work there anymore. My store only keeps 10% of it's replen team past 6 months.

Today I learned I live 1 kilometer from the IKEA headquarters (in Delft, the Netherlands)

Ingvar Kamprad, founder of IKEA was politically active in the Nysvenska Rörelsen which was essentially the Swedish Nationalsocialist party in 1942 during World War 2

volvo: *cries in geely*

In London, it is still out of town(excluding the new dessin place) but it is dense anothe to have a multi-level car park .

4:13 sir there is something wrong with that clock of your’s

There is a very fun Norwegian movie about a guy who owns a furniture shop that goes bankrupt due to IKEA (coincidently my local one and movie also take place at a nursing home I used to work for) and this guy sets off to kidnap the owner, which he does. Worth checking out

9:00 "Friendly Capitalism" is a term describing the whole Sweden quite accurately.

Hold up? IKEA is an whole day affair? Since when. I just cycle to IKEA, buy what I need and go home? Am I doing it wrong?

I see PolyMatter video: I click

recommend into Ikea from exit into warehouse as long as you know what you want. ( this is what i did when i first time visit Ikea)

"the ride might be called käpitalism, the theme of the park - Sweden"

Not true. The majority shareholders are the Kamprad children as the company's shares aren't up for purchase. The dutch are great tools in continuing the Swedish brand for sure as they are part of the technical aspect of the brand, not the products or the delivery itself. You also missed the point of Ikea completely as it spreads the commercial brand name of Sweden, not the Dutch. Every single item in the store is literally in Swedish and the entire buildings are painted in the Swedish colors. There will never be a Dutch association with Ikea. They are simply like many global brands part of the puzzle as rarely are companies completely owned by one person or country. But at the end of the day the company pushes Swedish ideals, products, names and food. It's the single best commercial for Sweden out there.

I love how two of the four largest charitable foundations are for profit businesses.

Hong Kong isn't the only exception. Theyve built an Ikea in Viennas City Center