Target (NYSE: TGT) is integrating Shopify (NYSE: SHOP) with its online store and app to bring more selection to consumers. This follows other e-commerce giants making similar moves with their marketplace products. Travis Hoium discusses whether or not this is the right move in this video.
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00:00 Target's New Online Strategy
00:48 Target and Shopify Partnership Announcement
01:31 Understanding Target Plus
02:26 Target Circle Loyalty Program
03:56 Competing with Amazon and Walmart
04:53 Target's Marketplace Vision
06:00 Challenges and Opportunities
07:21 Final Thoughts and Viewer Engagement
12 июл 2024
