TEDxAtlanta - Sally Hogshead - How to Fascinate 

Sally is "spot on" to chronicle our now impulsive, impress-able world. Call me a fan! No matter what our careers, we ALL must be brand advocates for our own brand to succeed in love, family life, and careers! GREAT! Laura O'Hear Church

Sally’s the best! Be on the lookout as she’s working on a new book, which I’m sure will be a bases loaded Grand Slam !

I love the way Sally made this all so understandable and relatable. Most of these types of presentations don't guide you on how to implement the thoughts and ideas. This one does, and does it well. I can't wait to start applying this to my marketing. Very engaging speaker. I hung on every word.

Love Sally! She's awesome!! Been learning from her since 2012!! Got to meet her in Dallas at the eWomenNetwork Conference!

Sally- you'll always get more than 9 seconds of my time :-) Great presentation!

Great TED talk Sally.

She's great. I just listened an amazing AoC podcast with her as guest!

Потрясающая!!!

THIS message is different - OTHER messages tell us we must engage people. OTHER messages tell us we must be different. THIS message breaks it down. THIS message tells us how we ARE different and how to use that to engage people. THIS message has the meat that we all look for when someone says "You have to be different!" Sally does that. Watch this video, read her book "Fascinate" and then STUDY the book.

This is great, but Sally is always great. I could watch her over and over. The methods she uses to motivate, propel, to fascinate are brilliant. Her books fascinate and Radical Careering have a permanent place on my desk. I just wish she would write a third!

How can we get a hold of the deeper theory behind the 49 archetypes?

Bummer... I guess my 10 seconds on match dot com was to much for her attention span... 8(

Great job Sally! Glad to see you making the TEDx rounds.

I Love Your "Stuff"- this is very interesting with the online dating tie in...

Sad reflection on society today. Make yourself into a product. Give it a rest will ya. How long are people going to swallow this marketing brainless bla bla. You can start my profile with that lady. Oh we don´t match. What a surprise .. Lets crank that competition up, and up.

After seeing some of her videos, I cannot wait to read her book!!!

Her body language and expressions are good, but if you think about what she says it's just some old smoke and mirrors. She fits a typical couch stereotype: good communication skills & can sell her message. But when you look closely at the message itself, there's nothing scientific about it to begin with. And the whole talk could be reduced to a simple advice to be different. Well, it's called in economics product differentiation. Same old principles, now in a new shiny wrap, ready to be bought.

has anyone spent the $37 to take the official quiz? was it worth it? It seems pretty useful.

Jesus Christ is God, this is the truth. In HIM was life, and that life was the light of all people. Get saved, ask JESUS CHRIST to save you !

The fact that people work mostly on emotion and not logic is what's fucked up about the world. We still haven't evolved out of the faulty emotional aspects that drive most of our decisions. We have a prefrontal cortex to think and override some stuff, while emotions are shortcuts. Thinking corrects faulty shortcuts. If we were wired differently, in a way where we don't base most of our decisions on emotion, then the message in this talk would be very different. The message here is very utilitarian, Machiavellian. Do what works because it does, It tells us how to accomplish X better without regards to whether it should be done or not, much like how knowledge and power can be used for good or evil. Personally, I subject myself to rational decisions as much as possible. The paradox behind the 7 passions is that it was discovered through rational science, but advocates activating through emotion. Of course it's not actually a paradox that an emotional system that is anti-science exists. But the game of playing on emotions is one I detest. It is completely buggy, faulty, exploited. And what do people appeal to when arguing? Rational logic, universal standards, all the stuff that logic produces. Hokay. So when do you use one or the other? When do you say ppl are being too logical and dismiss them, in favor of emotion vs using logic to justify your irrational choices and opinions in the first place? It's a screwed up system, and ultimately everyone falls back to and appeals to rationality in the end. Those who are able to resist emotion, and let rationality override their base animal instincts are more mature, evolved, and generally better people who cause less harm, mistakes, and lead less people down the wrong path.

I must said I got the link to the conference 20 minutes ago.... 18:30 minutes later I was recommend it on Twitter and Facebook, and 1:30 minutes later I was here, commenting on her conference. I do a series on my blog of 10 post analyzing her work "Fascinate", both in english and spanish, and you can see them at my blog gjsuap.com. Sally was too gentle to let me offer you her book "Radical Carrering". Check in the posts for the link to the e-book.

Great - I'm competing against Lady Gaga. Mystique Innovator here

All, I stayed with her for 9 Minutes and 59 seconds, then, (because I watched the UFC tonight), I had to tap out. I thought her theory was flawed as with "Ed's" profile looking for the perfect girl for HIM, maybe a vanilla, "hi" would be good enough. Instead he something silly and she bit. I think the moral of the story is to niche sell to qualify prospects OUT, not in.

RU-vid "True Theory of Everything Quadrant Model of Reality 1" for the theory of everything! The Truth is known! Seriously I'm not just trying to get your attention.

Her message is clear: "pay 37 $ for the F-test to know what I am talking about" (she would not get discourage if you disagree with her). Well, it's all about selling and she does a great job.

She is a business woman, and she is selling something. So what should it come back to? lol

She is very nervous, of listening to your heartbeat

Why do you say this Gordon? I also sensed a mono-dimensionality but am curious about how it affected you.

she's a little full of herself. 13 million men aren't competing for you lady

I would be curious to see the research that said we have 9 second attention spans. That sounds utterly absurd to me, even an attention span of a minute seems unlikely. Certainly certain situations warrant it, but she makes it sound like everyone that uses internet on a regular basis has this problem. How does that account for the continued success of books even among regular internet users? If they had 9sec. attention spans it would be pretty hard to get through book!

i did, she said like "here's ed" and then everyone looked around and then she started crying and nobody was there.

I just saw her at a conference on Wed. I love the whole premise behind her product. She was highly successful in marketing and she figured out how to look at the customer base and devise a tool for them to look at themselves as a product to be marketed. Brilliant really when you think about the level of marketing and sales in the world today. Our conference participated in the survey, responses were great. Loved the wrap up review of the group. Loved it, get the book. I doubt you will regret it.

At 3:45 I paused to google Fabio even tho I already know who he is

His introduction message looks like a "copy" and "paste" material to me.

I was fortunate enough to see her live at UCF Comm Day 2011. A great presentation with amazing information and advice!

not different, yourself! but presented in a facinating way, not different

Sally, you had me at :08. But it got really good when you introduced Ed! Wow, what a story. And a great metaphor for markets. Thanks for posting!

What is this tests she speaks of, where can I do it?

I met a girl on a dating site by saying hi and I'm not THAT good looking...

guess you didn't watch all the way to the end

what happened with ed?

does anyone know the twin of The Trendsetter?

Well. That was pointless...

Awesome video, its very insightful..... :D

Problem with online dating is I get people with female profile picture or Nigeria or a girl from Tim buc tu.I prefer meeting the girl in my daily surroundings

You know nothing John Snow!

..and this is how you fascinate.

What a smile!

B.S, but cool.

Fascinating! Go Sally!

I read it -it's excellent.

That was fascinating!

"How to Fascinate?" LOL!!! Watch the movie called "The Housesitter" with Steve Martin and Goldie Hawn. That will show and tell you how to fascinate someone. This presentation by Sally Hogshead is a perfect example of what "The Housesitter" is trying to show about "being fascinating". There is nothing in this presentation. Watch Goldie Hawn. Watch the movie.

Yet I've been watching this for 6 mins and she still has not fascinated me by telling me how to fascinate....

Ya know what, you could take all of this "Tedx" stuff put it on a boat, light it on fire, and kick it out to sea and no one would ever know that it existed.

This lady thinks life is corporatization of personhood. yikes!