Sales decks that sell: the sales deck structure you're going to learn in this video has closed over $100,000,000 worth of SaaS. It works in five steps:
Sales deck slide 1: Introduce a change. What external change is happening in your buyers' world... one that creates problems, opportunities, and a call to act.
Sales deck slide 2: Highlight the pain. What pain points show up as a result of the change? These should look and feel familiar to your buyer.
Sales deck slide 3: Highlight what's not working. What are most customers trying to do to solve the pain, but it's not working? Bonus points if your buyer is doing these.
Sales deck slide 4: Tell an emotional story. How does this typically play out in most companies? Your buyer should see themselves and their company in this narrative.
Sales deck slide 5: . 'Anyway, enough about the challenges we typically solve. Help me understand the challenges YOU'RE facing."
If you do this sales deck right, your buyer will GUSH about their pain. It should feel like you are peering into their soul.
#sales #salespresentation #salesdeck
3 апр 2023
