With over $630 million raised by the founders he has worked with, Robbie Crabtree shares his insights on why many founder stories fail due to the wrong story shape. He explores various classic story structures such as Kurt Vonnegut's story shapes, the South Park story structure, Dan Harmon's story circle approach, the Hero's Journey, and Nancy Duarte's "what is vs. what could be".
Robbie emphasizes the importance of choosing the right narrative structure in the startup and venture ecosystem, where the common problem-solution approach often falls short.
Robbie also highlights the capabilities of Potential AI, a tool that leverages AI to assist founders in crafting compelling stories.
Themes covered in the video:
Founder storytelling
Story structure in business
Role of AI in storytelling (Potential AI)
Strategic narrative in startups
Impact of storytelling on venture capital
Importance of content consumption for founders
Storytelling as a tool for investor engagement
20 сен 2024
