The 1975 - Sincerity Is Scary (Official Video) 

Matty looks so healthy and this video looks so fun yet soft and safe and....healthy. I am always living for them but I am SO living for this era

Seriously considering going to the show in Vegas! Love this!

I still stand by this being one of matty's greatest masterpieces. this song - the video - everything. it's perfect.

it's weird how this song feels like an old and new song at the same time. it gives you nostalgia but it was literally just released 2 years ago.

sincerity is scary caring is creepy feelings are fatal vulnerability is vicious

hey yall idk if you noticed but the sign on the cinema says ‘la poesie est dans la rue’ which is actually french for ‘the poetry is in the streets’ I thought this was super subtle and cool of them to put in

"Instead of calling me out, you should be pulling me in" is such a powerful lyric, honestly, if I dont have this in a relationship then why try

This is my favorite 1975 song. It’s full of irony because you know Sincerity is Scary. It’s just pure genius. It’s a social commentary but at the same time it’s a personal experience.

MATTY LOOKS SO GOOD AND HEALTHY AND IT MAKES MY HEART HAPPY

Matty dancing is my reason to live, honestly.

I only heard of the 1975 last week. Now I'm seeing them in Melbourne in April and honestly, this is by far my favourite music video. The happy vibes it gives off, plus Matt's smile just makes it all so good.

I could watch him dance all day. This is one of my fav videos. His accent and Matty in a beanie is everything.

matty looks genuinely the happiest he has ever looked and im all for it

SO NOW HE'S GOOD AT DANCING TOO?? What can he not do tbh

This is definitely going to be one of the songs that future generations play and wish they were alive in this era.

So this lad here is an insanely talented musician, a great songwriter, an incredible singer, a visionary artist, a man of unparalleled intellect, a flawless dancer and he's got some pretty neat skills in football as well! Well damn! ✨

Matt Healy dancing?! That’s so frickin adorable!

matty dancing is now my religion and look how healthy and happy he freaking looks, I feel so wholesome right now

thank you jisung for recommend this song☺💚

this song never gets old no matter how much i listen i never get bored

Matty looks so fucking this makes me so happy he’s come such a long way I can’t even explain how good I feel about this

He is so much happier and healthy. That makes me happy and healthy.

"Instead of calling me out, you should be pulling me in" ❤

心と身体が羽のように軽くなる。なんて素晴らしい音楽、、ありがとう

SO AFTER 2659 TIMES I REPLAYED THIS Here are some Easter Eggs: 0:16 - The alarm clock has an extra hand that, all 4 hands points at the numbers 1,9,7 and 5 0:28 - The painting's name is "I Like America and America Likes Me" in which they have a song that has the same name in the new album 0:34 - The House Sign is 1975 0:50 - No Rome with his dog in the Narcissist Music Video 0:53 - A guy with reading a newspaper with a paperbag that says "A Brief Inquiry Into Online Relationships" which is their 3rd album 0:53 - The Newspaper's headline says "Modernity has Failed Us". It is a lyric from Love It If We Made It. 2:22 - The Football scene copies the kid kicking a football hitting a glass like in their past music video Settle Down. 2:42 - As always the La Poesie quote appears mostly in all of the band's music video but this time it is in the same place like the Robbers MV. 3:50 - The black and white clown kid is the ending of A Change Of Heart.

I've loved 1975 since "Chocolate" but I'm glad I can finally understand what Matt is saying.

I’m still not used to them not being depressing yet comforting

Hi! I just wanna say your music saved a life. I know someone who’s an avid fan of yours, and your music saved him from loneliness. Thank you for that! Hope you’ll continue to make good music that will save thousands of lives too! More power!

yeah, matty looks so healthy and happy than ever but can we talk about ross just reading and looking so FRIKING BEAUTIFUL! I'm in lovvvve

Him dancing to his music with headphones is such a mood

recommended by jisung park

RM sent me here & I'm glad he did ...wow. Completely different sound than the other song I found by them earlier

I was smiling way too hard while watching this

Seeing Matty happy and dancing is everything I needed today 😭

he put so much hits in that year is crazy

This song is great. What a vibe. Thanks Namjoon for another amazing recommendation.

*Matty dancing to probably a choreographed (or semi-choreographed) song is the kind of aesthetic i never knew i needed... until now.* AND HE LOOKS SO FREAKING HEALTHY AND GOOOD!

I'm glad this song is trending. He deserves it

Everything about this puts a smile on my face. Not a lot of entertainment makes me feel that way 😊

Aftet Rm posted on ig story found this one beats felt unusual to me so loved it a lot

seeing matty dancing and just being happy gives off such happy vibes. this whole song, and video and it’s aesthetics, is a vibe. I’m in love.

This was the most wholesome and best The 1975 Music Video ever, up there with Robbers

jisung brought me here but i'm loving this!!

I know it's 2023, but seriously, why is anyone mad at this man?

Matty vibing to his own music gives me life 😍

This is like a colorized version of a change of heart i CAN'T WAIT

Man this might be their best music video. So vibrant and impressively shot/choreographed. All made to look like a single take!

Discovering and streaming the 1975 ♥️

yo that's a nice crossover of robbers and a change of heart edit: I was also just referring to the end/the thumbnail, not the video itself

I never thought I’d see Matty jumping around and being as happy as he was in this video and I feel so blessed about it omg

i havent listened to the 1975's new songs after their 2nd album too much but namjoon brought me here 🤧 i used to love them and even went to their concert

Rm recommend this song..... Woow so cool.... 🤗🥰💜💜

I love this so much because all this time I've literally been dancing to Sincerity Is Scary exactly the same way as Matty in this video. That alone captures the mood of the song. What a fab video. Wow.

About the clown at the end of the video: Watch the ending of A Change Of Heart! He's being left alone, his once beloved one took his umbrella and now he's sitting under a rainy cloud and suffers. But this time in Sincerity is Scary the little clown is not getting soaking wet. The water (now the lovely happy rain of Mattys watering can) is rather washing off all of the depression and sadness (symbolised in the grainy effect) which could stand for a new way of looking at relationships. Not "I just had a change of heart" with the feeling of loneliness, but rather the impuls of "Instead of calling me out, you should be pulling me in" with a positive view into the future. Boy, I love these guys so much fucking much. This is one of the few bands that actually tries (and actually suceeds) to create art, that gives the listener something to take with them for their life. This whole setting of the video is just so unbelievably uplifting. I try to fulfill this way of not puting so much weight into everything in my everday life the whole time and so should more people do! Stop being a narcissist (love you Rome) about everything that happens to you and rather use this energy to fight for all the positive aspects that could possibly happen. If someone accidently bumps into you in the streets, stop being fucking pissed off by that. Maybe the person is having a really bad time, maybe the person could be the love of your life, or you and the person just start to have a fucking dance session. The poetry is in the streets - and in you - and in literally everything, so go fucking have some fun discovering it.

I'm a 64 year old Black woman who loves the 1975!!! I saw them in Concert in New York 2 years ago thanks to my daughter Amber Doll who introduced me to this group during the pandemic when we were locked up in our house. I love music all my life and when I heard the first song "Somebody Else" and saw the video, I fell in love with Matty. Omg! I am such a couger for that man. I loved that entire album and I played it constantly throughout the pandemic from morning till night. I learned all the words to all 4 of their albums that were out at that time. I watched the videos constantly all day long. I became obsessed! Then my daughter bought me tickets to see them in concert in New York and the concert was ON MY 60th BIRTHDAY MAY 26TH 2020, HOWEVER THE PANDEMIC MADE THEM CANCEL THE CONCERT AND I WAS HEARTBROKEN. 😢. However, 2 years later, they came back to New York and my daughter and her husband surprised me with tickets to see them at Radio City in 2022! I waa sooooo happy and I got very drunk and I sang every song in the isles and I only wish thet Matty knew how long I waited to see him. It was truly a dream come true for me. I'm also extra happy and feel special because my name is Eileen and if your a true fan, you know that he made a song that talks about Eileen.

im actually glad this band has been getting the recognition they deserve, tiktok gives me really good recommendations

La poésie est dans la rue- The poetry is in the streets.

Thank you 1975, very cool.

This is the song I play when things get too sad. When things are really, really bad - I watch the vid. It calms me and I love every single note.

This is still one of my all time favorites

words can’t express how happy I am to see Matty so happily dancing, healthy. So much growth I love you forever

Saw it on trending and thought it was a film trailer.. turned out to be great music from a group I'd not encountered before!

I was only 17 when I first listened to this masterpiece, it just gets better as I get older.

If the 1975 has a big fanbase or they are as big as the popular artists rn, this mv could definitely won a grammy 100%!! This is indeed a masterpiece, a quality video and performance

Matty looks so healthy and vibrant! This is a #mood!

"LA POÉSIE EST DANS LA RUE" (Poetry is on the street) at the end sums this video up perfectly! Didn't think it was possible but I love this song even more now💕

i’m here bc haechan recommended this ... wow he has such a good music taste 🥰🥰

When Kim Namjoon (RM) recommends a song, you have to give it a listen cause you know he will only recomend the best 😌

This album must've been a real healing process for Matty. Just look at that glow! Beautiful!

Sincerity is scary because I just had a change of heart ...

RM recomended this song. I came and loved it!💜

i want to live in this music video. the whole world just seems so beautiful.

Feels so fresh with this jazzy lo-fi instrumental and Matthew Healy is a good actor actually. Reminds me of Tyler Joseph with this look and Joji with his line at the same time.

Modernity has failed us but The 1975 haven’t

Our joonie listening this song..so I too 😁

Whys this band so underrated?!

MATTY LOOKS SO HAPPY AND HEALTHY AND MY HEART IS FULL 💛💛💛 one of the best music videos

matty is so cute and he looks so happy, this video is so wholesome

it doesn't make sense but i've loved the 1975 for so long, and there was a long time i was so sad and couldn't watch/listen fully to their new stuff. and now i'm doing it and... it's so fucking lovely. it's kinda restoring me. so thank you as always. love you.

The 1975 inspires me like no other artist 💚 They experiment but keep that same vibe and they make real art

I’m seeing this video as the1975’s saying matty is now over his addiction and he’s more ready to the world now. Like putting colors in his black and white life. He looks healthy and so happy now.

Wow, as a fan, you can really tell Matty has evolved from grunge angsty dude to wholesome “lets be nice” guy 👌🏽 I’m loving it 👍🏽

They killed it in Seattle this past Saturday I was there and it was healing to the soul

matty is a masterpiece, see you in may 3, 2023 manila concert!!!! i might cry

We need more people like him in music industry and society

ok but literally every scene in this video is amazing I’m shook hsjsjsjjs

Thank you RM for recommending this song💜

who's here even before namjoon posted this song on his instaaaa im so happy hes listening to one of my fave bands of all time! great music taste joon

Modernity may have failed us but this did not

i bet the 1975 could do any genre of music and ace it bc they’re just that talented

This music video always brings me nothing but serotonin every time I watch it

I can’t describe with words how this song makes me feel ...

The bounce is back in Matty’s step, love this more positive 1975 era because We really need it in 2018.:(

The contrast between this song and People, I-

RMs music tastes is immaculate 💜!!

Currently enjoying a cold ice tea and listening to this song and oh, it's sunday March 21,2021, 4:30 in the afternoon.

WHO'S HERE BEFORE 1 MILLION ?

3:45 a change of heart vibes

Dear anonymous all thanks to you for recommending 1975 songs. I'm addicted to this band now. :)

This song and this arrangement the brass makes my day