The 2000s Vision of the Future - Frutiger Aero Explained 

I just searched for this video to see if there was new content that I might have missed. What a cool surprise.

12:05 there is also petz dogZ 2! Same game just dogs. I loved that game so much! I played the hell out of pets dogz 2!

@@AolKeywordFuckuh uh uh I hi hi I join uh He huh I’m😅 no I’m in I iu I I huhhhj J n😊

tru

Ay angelnoname where do you find your little VHS recordings of cartoon network? Like the name of the websites you find them on.

Funny seeing u here :P

we took the 00s for granted

Indeed it does, this aesthetic reminds me of being calm and having no worries, which i was years ago. It reminds me of simpeler times. Like, it's so vibrant and chill. Nostalgic even. Also, it's the no name guy. That's cool. I enjoy your videos, they all have their own ''aesthetic''.

So nostalgic! I can’t agree with you more! Maybe some day, some day, the Frutiger Aero future will come true.

Absolutely! A very attractive design for eco-friendly utopia

Which makes it funny that the subreddit apparently allows generated images, considering how it wastes water for every generated word or image and isn't sustainable at all lol

​@@missliv.404you do realize that it's wasteful just being on your computer doing nothing even for so much as 5 minutes. So stfu

​@@missliv.404hypocrite

Ah, welcome among us. In the 90s we thought that the future would always be this way, but the future doesn’t work like that. Today’s children are unconscious of same, but they’ll find out in the 30s.

exactly, the phone advertisements and what not made me feel that finally we are going towards this direction and then minimalism had to come in and ruin everything

It had nothing to do with lazy. It's because interfaces had to scale to all kinds of devices. Websites and apps have to work on everything, from small screens to tablets to desktops, all with different resolutions, pixel densities and aspect ratios

@@vmbo It's interesting you bring up the practical aspect of flat design being easier to scale to different types of devices. I'm wondering if with the advent of AI it will become easy to scale other, less soulless types of aesthetic to all devices - where the designer designs the core "vibe" and AI takes care of actually producing the end result style of the UI, depending on device format

Hate oversimplification

1:44 at this time of year, in this part of the country localised entirely in your kitchen.

​@@Michael-lx1tdYes. May I see it?

@@SkarlettWeb no

@@Michael-lx1td Seymour, the house is on fire! 🔥

@@SkarlettWeb No mother that's just the northern lights

That's nostalgia for you. A theme that you lived through, yet never appreciated, until later in your life.

Splatoon pfp heloooo heloooo

Weird I literally always found it comforting and optimistic

@@megamegaO OMG I loved this when I was a kid. I’m a 1999 baby. My earliest memories where in late 2001 like Nov & Dec so shortly after 9-11. I remember really liking this look back on computers and stuff idk. :3 this brought back hidden memories of mine! :3 Let’s not forget the monkey ballz game! 😍 Played that soooo many times! So adorable!

@@MesmerizingEyesXOXO Yeah super mokey ball was released around that theme time so its great!

Don't let anyone tell you it's just bias frm nostalgia. Flat looks objectively look bad because theyre just solid colors. Everything in the world has so much detail and that was why Frutiger Aero was a smash hit. I don't think anyone actually liked flat looks. For example, we literally came from flat UIs from 90s, then we hit frutiger aero, then said WTF when it ended and we all begged to go back to those designs because htey were a joy to look at.

@@adambischoff8581There are better ones. I’ve seen people who do minimalistic art on popular character and it does look good. U guys are blinded by nostalgia. I’m pretty sure these old aesthetics were once’s hated but now are loved because it’s seen as “retro.”

@@adambischoff8581sometimes less is more tho

Realest comment.

@@skullknight6584 kyrie eleison realest handle

Also with how much we're consuming media I also feel like certain nostalgia of a specific era is becoming as fast as fast fashion microtrends. When I started watching youtube in the 2010s the retro youtubers would be reviewing Atari and NES games, the more popular retro youtubers of 2024 cover PS1, OG XBOX, hell now onto PS3. People are fed up wth the oversaturation of Analog Horror in favor of Digital Horror. Good grief look at how people in that reddit thread turned against Y2K so quickly! Give it another year or two and Y2K nostalgia will oversaturated and tired as 80s nostalgia. Everyone's hating on Corporate Memphis style but give it the end of the decade and there will be video essays from a new generation of youtubers about how Corporate Memphis reminded them of "home" and a "simpler time", lol simpler because they weren't old enough to enter the workforce and find out the more Corporate Memphis the company art look, the more OSHA violations you will witness. So the moral I gotta leave is, stop romanticizing the past cuz you will be stuck there. The good things that come your way in the present will fly by so quickly that you will never get a chance to appreciate it.

@@giselletorres4156 There's wisdom in what you're saying, but there's also nothing wrong with longing for a time where our lives felt simpler, mainly because a lot of us were kids in the 2000s. Life feels a lot heavier now, and corporate aesthetics seem to reflect that with how drab and gray they've become. It's not healthy to dwell on the past so much that it doesn't allow you to appreciate the present, but it can be comforting to reflect on and preserve things we enjoyed in the past.

Nothing to do with that for me. I've always been a sucker for nostalgia and genuinely wish some things never changed

“Cleancore” “weirdcore” you just make up stuff as you go along

Tell me you dont spend time on the internet without telling me you dont spend time on the internet​@@quandaledingle9127

you gonna call it “windows7core” from now on?

weirdcore is real but wtf is cleancore@@quandaledingle9127

wtf is cleancore and this has nothing to do with weirdcore, weirdcore is much more creepy, this is just COMPLETELY comforting, with no creepiness anywhere.

That's literally ever art movement to ever exist lmao

Not everyone shares the opinion at once.

same for minimalism, cool when it was first used in app icons, get bored when it’s been 10 years

I wonder if anyone will miss our current aesthetic of the wobbly flat colorful Picasso like people with gigantic legs and hands and tiny heads that seems to be literally everywhere now

​​@@jeremysart I remember being told that style's name is called "Corporate Manhattan" Maybe the name is because I assume maybe corporations are the one that prefer that style? Like I can get a corporation preferring minimalism and flat inoffensive drawings alot more than your average person

thank you for such a nice comment! :)

I just want an official remake of Windows Live Messenger (not Escargot)

Same, its just so so lively

YESSSSSSSS

same i felt a giant wave happiness

Specifically Before 2015

The hope was a lie. the reality is there is no hope. socity will likely collapse in 2024 before there is a peaceful transation of power

frutiger aero was just a different corporate flavor

​@@chocolatemilk679 yes but it was a fun vibrant corporate flavour

@@alexandercatterson223 i disagree. i think its just nostalgia people are misattributing as actual appreciation for the aesthetic. i wouldnt consider this to be “fun” or “vibrant”. this is what a bunch of sad people in suits considered to be bright and happy to sell more products before the changed their philosophy to safe and inoffensive. to me there is no soul in this aesthetic. its like an fever dream imitation of what happy is like. there are probably a few good designs that came out of this era tho, i wont exactly deny that, but this aesthetic as a whole.. bleh

@@chocolatemilk679 and that's your opinion in which you're entitled to no matter how shit I believe it to be. As in I may not agree with you but I do understand that people have differing stances on things

Wouldn’t we all?

It’s going to come back but better we just need to get over this era of everybody wanting to be rich & whatever else

​@@jema5039that doesnt make any sense

OMG how does it feel to have lived my dream life? I was born in 2001, and I kinda experienced the 2000's but not really, living through it as a teen sounds like a dream

@@Kenji_Endo As someone who was also born in 91, it was alright. Personally, I have a deeper fondness for the Y2K era. Like 1997-2001 was peak childhood for me. 9/11 was definitely a huge downer in the early 00s, but the aesthetics that emerged around that time were nice. Flip phones, early smartphones, the Wii, 00s internet meme culture, the birth of youtube, ect. It was nice.

A lot of hotels used to play early 2000s house music in the lobby

I accidentally changed my ipod to chinese and couldn’t turn it back so i gave up

that's awesome to hear.

you make art in a similar style? where do you post your art i’d love to see! i’m a fellow artist myself

Is your art online somewhere? I never know where to look for these sorts of things

I always thought they were kind of tucky until I see it being used in animes and games specifically in Persona 4.

i’m sad that the aesthetics of the 80s and early 90s are once again being left behind in favor of more recent retro aesthetics :,)

@@bunniifangz yeaah, now the late 90s and early 00s trends are the ones coming back, but I think the early 90s already had their comeback moment last decade

Not exactly. Early to mid 2010s were very maximilist, it was the EDM BOOM at that time .

@@Dojafishagreed just looking at songs like party rock anthem or how people dressed on Disney.

@@Imxel21 Or the Met Galas and the pop girlies.

Facts. I think it definitely deserves a second visit.

born in '98 and know exactly what you mean.. there's a term out there for us in born in that generation transition, zillenials

I feel like Y2K is cooler, while FA is more chill. Both are nostalgic

"When times were simpler" It seems like since the atom bomb people have missed simpler times more and more as we move farther and farther away from it. Hard to believe that scifi used to be happy, the world of star trek is far off and so distant it feels we may never see it.

@@FishWhiskey If you like happy scifi, check out the subgenre solarpunk

same it's been a coping mechanism for winter

Pan! Fancy seeing you here!

Pan-Pizza! So happy seeing you here, you're my idol!

listen to his song Lucid dream it’s from like 2018 but it’s pretty frutiger aero too

Aye, another owl city fan I see. Heck, even his newer stuff still gives out the same vibe. I love his music and how he just sings about the little joys of life.

this comment is so surreal - i used to go to these "web 2.0" conferences with my dad when fireflies was released as a free itunes single. i remember riding on the train with him and just being blissed out listening to this song - and eating free food, and playing the stock games on his linux laptop while he gave talks on ways to apply new online tech to teaching. ahhh, 2007...

Fireflies and Vanilla Twilight gives off Frutiger Aero vibes. Also Hide and Seek by Imogen Heap

@@ligondesenuts769 Some more I feel also are Tidal Wave, On the Wing, and Umbrella Beach

It’s already becoming that way, unfortunately.

Vaporwave and Synthwave are infinitely better than anything that actually came out of the 80's. I imagine that Neo-Aero will be the same. It will take what worked best from the aesthetic, look back on it with understanding and sprinkle in a touch of nostalgia. Creating something that is vastly superior to the decade that inspired it. That said I really don't think the time for a resurgence of the Aero aesthetic is now. The style only "ended" in 2013. Sure that makes it 10 years out of date, but it also doesn't really feel like enough time has passed for it to be truly nostalgic in the same way that the various "-wave" aesthetics do. I was born in 91' so I was around for the death of grunge, the birth of Y2K, the transition to Aero, and the eventual shift to Corporate Memphis. Right now Aero aesthetics still feel dated to me, not nostalgic. I won't pretend to know what the move in the aesthetics lexicon of pop culture will be, but I anticipate at least one more major movement before we see the return to anything like Neo-Aero.

i didn't either until only a couple months ago! it was a revelation haha. and thank you :)

Me neither. This is so cool, and I followed the subreddit.

@@danjoredd Same, everything was greyer & kind of blurry for me.

Everything about this reminds me of my childhood, I guess im lucky because now that i live in a different country, i could go back to my home land, (third world country) and still be able to see things that are reminiscent of this aesthetic, some shopping malls still look the same from when i left

​​​@@danjoreddreminds me of how Christmas felt for me as a kid vs now, i know not everyone celebrates Christmas but it really had a surreal magical feeling when I was younger, not because I believed in Santa or God or anything, it was just a powerful emotional atmosphere, and it just isn't as strong anymore. Same thing with car rides, going out to eat, being outside on a sunny day, it's all still cool but it doesn't feel the same

I love reading comments like this❤. I think it does have to do with having less depth... Also, a really different sense of scale. Like me driving through my grandpa's street and thinking it's absolutely tiny now - at 40 yo - it seemed 'normal' when i lived with him at age 20 for a few years - i didn't feel anything strange then - but once... all my family members were gone, i got to experience the memory of being this little girl again, houses huge and dark in a safe, protecting kind of way, trees and cars in a line... Looking back now, it becomes clearer and more magical, the street's made of cardboard AND it's alive at the same time!... My grandpa and i were always really fond of eo, i was happy to visit always and had zero clues about how f*d up everybody else in the family was. Zero cares.... Thxx for reading the novel!!!

more likely the madeleine effect. It can go both ways. For good and and bad memories. Classical conditioning can explain most ot these things. Memories and feeling become associated with the things that were present and now are not anymore. They can be evoked by these things, specially physical objetcs. Seeing trough our kids eyes is a bit too far for me. The image that usually it evokes is always partial, a fraction of the time/things we passed.

We get it... you're old.

Wtf

Back when they made new games. Or at least made them in Japan, on that semi-matte paper that always smelled just so.

I can relate. I loved smelling the inside of game booklets.

That OG Xbox game smell is amazing. GameStops used to smell good.

@@anotheryoutubeaccount5259hater 😂😂😂

THE AQUARIUMS

The youtube channel “Undefined” also made videos about these styles a while ago if interested

Wii Music

simple beats w maybe some emptiness in between :>

check out yabujin, he’s a rapper/producer that made a lot of music with this aesthetic 3 years before it really got popular again

​@@himbokoopait's not Frutiger aero!!

I'd expect this kind of music to be really synth-heavy.

Agreed. I associate this aesthetic most with Windows Vista and 7 (that's where the "aero" part of the name comes from). Windows Vista released to the public in... 2007. Facebook opened registration to non-students in 2006, the same year Twitter launched. In 2007, the first iPhone released, and RU-vid implemented its first Content ID system. By 2009 or 2010, the internet had gone fully corporate. Meanwhile, I associate the golden age of the internet with the friendlier look of Windows XP, the OS that steered many of us through the initial "Web 2.0" explosion. I consider XP's bubbly look to be a leftover of the colorful Y2K-era aesthetic that hits my personal nostalgic hot spot.

@@hlavco I’m on the youngest end of Gen Z, and I find this style very disingenuously utopian, too. I can only connect it to my childhood nostalgia because of how heavily advertised to I must have been. In the 20th century, the styles advertised to the public generally reflected their current culture and fashion. But with the internet becoming mainstream in the 21st, companies marketed the future, not the present. None of the aesthetics my generation is nostalgic for seem to actually reflect how people dressed or acted in the past. Retrofuturism has always been a thing, but I don’t think it’s ever been this pervasive. Usually, when there’s been nostalgia for consumerism, it’s consumerism that somewhat reflected an era. This new corporate strategy has now been around long enough to the point where we’re nostalgic for it. It’s pretty uncritical of WHY this aesthetic was actually a thing, and I don’t love it.

@@msunflowers "None of the aesthetics my generation is nostalgic for seem to actually reflect how people dressed or acted in the past." I think this is definitely a side effect of the internet. It's also why fashions have changed less in the past twenty years than they would have in decades past. Basically, because the internet allows easy access to so many niche communities, it's very hard for huge trends to come along and affect everyone at once. It's both a blessing and a curse-- there may not be many new trends happening, but it's also easier than ever to access bits of previous trends you're nostalgic for or missed out on. Basically, the internet makes it so easy to live in the past that there's little need to look to the future.

@@msunflowers "In the 20th century, the styles advertised to the public generally reflected their current culture and fashion. But with the internet becoming mainstream in the 21st, companies marketed the future, not the present." I don't think this is really true though... just look at the Atomic Age / Space Age design of the early-mid cold war, things like Googie architecture, neo-futurism, high-tech architecture. Even early in the 20th century there were things like the Art Deco movement which were incredibly huge. I don't think this aspect is anything new or the fault of the internet.

@@luckyblockyoshi You’re right-I generalized there and didn’t exactly express my point. Futurist design is nothing new (lol that’s a funny sentence), but Frutiger Aero has very little architecture or concrete culture to base it around. It was designed mostly to advertise virtually. And yet, it was somehow so influential that lots of people my age think of it as the “defining aesthetic of a decade.” I think this is only possible because of how the web has streamlined advertising directly to kids. These design motifs are so synonymous with our childhoods because they were becoming increasingly digital. I don’t say that with a total value judgment. My feelings on the style itself aren’t even really negative. I don’t think its commercial-ness means it’s beyond being appealing. But I think the fact that we remember it over the more homegrown art movements of the 2000’s is telling to me. Even the aesthetics wiki, which seems skewed towards the amorphous and online, has this to say: “Unlike with the Y2K aesthetic of the Late-1990s and early 2000s, which movies, TV, music, and video games of a science-fiction persuasion were based around, there was less overlap between this aesthetic and popular culture. It was and is mainly a corporate design philosophy.” I don’t know. It’s not the first design trend like that, but there does seem to be a little bit of disconnection happening in terms of cultural nostalgia. How we think of corporate memphis in the future will tell us a lot.

Mirror's Edge? SOLAR FIELDS MADE Mirror's Edge. It's like the developers only followed instructions from their sounds. Solar Fields encapsulates the Frutiger Aero soundscape like no other band or artist has ever accomplished.

thank you so much!