The 6 ingredients to create viral content videos - Mimi Thian, ex-Mindvalley 

Ever watched a content video, and got so sucked into it that when you finally snapped out of it - a full hour has passed?
Mimi Thian is a content marketer and producer specializing in creating organic videos like that. In this video, Reuben asked her about her process of creating viral videos for brands like Mindvalley.
Some things you'll discover:
- How Mimi uses storytelling in videos and ads.
- The 6 ingredients used at Mindvalley to create viral videos.
- Using audience feedback for content ideas.
- To have a spokesperson or not for your social media content.
Catch Mimi at Underdog Content Con: underdog.dailycmo.net/
Useful Links from the Video
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* ‪@TheDiaryOfACEO‬
* / washingtonpost
* 200 million creators in the world: explodingtopics.com/blog/crea...
* 0.04% of content creators have below a million followers: www.wpbeginner.com/research/c...
🚀 Connect with Mimi Thian
* LinkedIn: / mimithian
* Website: www.mimithian.com/
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Chapters
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0:00 Intro
0:48 Mimi's role at Mindvalley
2:41 Misconceptions about content marketing
4:15 Create hooks
5:31 The six ingredients to viral content videos
8:40 Overcoming shyness in content marketing
12:20 How Mimi would launch a new brand
14:40 Having a persona in your content
15:05 How often to post