The Act of Arguing Against Something...Amplifies that thing 

"The very act of commenting on that post amplifies its reach, puts it on more people’s news feeds, makes it last longer, sit higher. So the very act of arguing against the crazy amplifies the crazy." -Siva Vaidhyanathan
Only Share and Comment on Ideas that you Want More of...or what Must be Commented on. This goes Double for Media.
Note: At the end of Michelle Wolf's clip, the camera points to one of the only people clapping, which is Jeff Weaver, Campaign Manager for Bernie Sanders.