The Beauty Inside is the Emmy Award winning series was created by Pereira & O'Dell, directed by Directed by Sundance-winning director Drake Doremus, starring Topher Grace, Matthew Gray Gubler and Mary Elizabeth Winstead, "The Beauty Inside" is the story of a guy named Alex who wakes up every day as a different person. He is always the same person on the inside but on the outside he is somebody else. When he meets Leah and falls in love everything changes for him. He knows he will see her again but she will never see him.
Because Alex's appearance changes every day, all fans - male or female - were summoned to audition for the lead role of Alex. This underlying social component provides the audience with an opportunity to engage and star alongside Hollywood big shots. Audience members also play Alex throughout the experience on his Facebook timeline, via photos and videos, adding to his narrative every step of the way.
This charming series is a branded content piece for the Toshiba Portégé Ultrabook™ with Intel inside, which Alex uses daily to chronicle his changing appearances and attempts at a meaningful relationship. The fluid nature of one's identity, told through social media is in some ways a metaphor for social media. The series gives both Intel and Toshiba a chance to interact and provide a branded entertainment experience to a younger generation (18-34) of consumers.
A total of 26 Alexes were cast in the film from fans all over the world including Japan, France, Germany, Italy, Philippines, Canada and Spain. And an additional 50+ Alexes were selected/featured on the Facebook timeline. Alexes were chosen from over 4,000 auditions on Facebook.
Learn more about the campaign at www.pereiraodell.com/work/insi...
Additionally, the original score by Dustin O'Halloran can be purchased on Apple Music at itunes.apple.com/us/album/the...
2 авг 2017
