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Hey, How can we scale with multiple products with the same audience as we deal in fabrics and stock of one product is limited. But whenever we do this fragmentation happens in our ads. Is there a way to scale multiple products/videos with the same audience avoiding this fragmentation
It is the same way of thinking. You just do lead campaigns or other custom events campaigns and you follow the same principles. The problem is that service-based are not scaling that much, especially if we talk about a local area.
If you use different products and creatives there is nothing wrong with using the same audience. If you think of it in whole FB you and your competitors do that every day. I think that what you experience when you do it is that some products are not as strong as some other best selling products which is totaly normal.
If you don`t increase buget, that means you`re starting with a bigger buget (let's say 500$). Isn't that risky, in case the campaign doesn't work? By what I understand, you rarely touch buget and create a new campaign to scale. How do you decide on the starting buget (the above $500, for example)? Thanks! (love the content since, like i've told you in the past, is advanced stuff. Tired of creators showing the same basic features you find on the first google result. Keep up the good work, much needed in this period of 'gurus' !)
Thanks. Decent concern :) I do scale with campaigns thats true. About the big budgets you dont just do 500 everywhere you start from 100 then move to 200 ones and more until you can see if in an ad account you can optimize 500 1000 or 3k adv plus campaigns. The account and the results will dictate your confort zone budgets on CBO and adv plus for each ad account and products. Numbers speak to you, you dont just go there immidiatelly but slowly. Thats why we dont follow blueprints here. Each ad account and product are just different cases.
Love it,, just need to ask some questions,, 1.People also say not to go with Adv+ for a new ad account,, Like e.g get like upto 40 sales, then maybe try it..what is your experience with regards to this,, my campaign for a specific intererst in all new ad accounts works,,/I havent tried Adv+ would love to know your experience. 2.At 18:26: u said these bad campaigns recover, how common is this % Wise?? 3.At 19:00 ad fatigue explain it more, is it common for you to take this frequency above 3 and still the campaign works??Do a seperate video on this, because a lot of people as u said disagree PLUS:Please keep your content coming, i have many facebook ad tutorials, the knowledge you provide with regards to campaign is unparalleled in my view, keep it coming, Its genuine content from you and ive learned loads : ), Thank you and never change
1 It depends. On smaller countries with small potensial reach it can work right away. In bigger yea you might have to go with something else first. At the end of the day in a new ad account you have to test anyway. You dont know what will work 2 All of them recover IF the problem is the bad period :) 3 It is on my plan to show an account with high frequency and old ads working there without carrying on fatigue Plus: Thanks. Will do
Hello. At the end of the video, you mention cases with a limited and very limited budget. I wanted to clarify, if I have a budget of $80 per day, then creating a structure of 4 different Advantage Plus campaigns at $20 per day each (with an average cost of purchase of $7) - could that be a successful option? Or would it be more suitable to combine them into one campaign, perhaps with a catalog inside, as you mentioned could work successfully in such a case. My reasoning is based on the understanding that in the worst-case scenario, losing $80 per day would be difficult for me. But better if it's a scaled-down version of the structure, where one mini-campaign supports another. At the same time, another thought comes to mind - campaigns with a $20 budget will need much more time to truly become stable...😅
Why? Just do 1. Why do you need all that complexity with such low budget? Do 1 adv plus. Easier to manage, less work etc. If you lose a 80 dollar campaign you will do a new 80 dollar campaign :), simple as that. There is no support between campaigns :) just do 1.
@@KonstantinosDoulgeridis Regarding support between campaigns, I meant your examples in the video, where one campaign may perform poorly for a week, but considering the performance of all other campaigns, the overall results are positive. Therefore, if a campaign has been performing poorly for the last 7 days, it can still be kept operational. However, am I correct in understanding that this isn't particularly applicable when we're talking about small budgets? In that case, would it be better for me to choose the combination/type of campaign that can currently yield results within my overall advertising budget and then, as opportunities arise, either add more balanced campaigns or increase the budget for the existing one (only for the case if it's Advantage Plus, where it's less risky)? Thanks!
I see what you mean now about support. In your case it is not needed. In an ideal scenario if we could do a 5k campaign alone we would do it but in bigger budgets it is needed to have multiple since consolidation is not helping at all for several reasons. In smaller budgets there is no need for it. In your case keep whatever works and try to consolidate to 1 or 2 campaigns max for a 100 daily budget when you have the chance.
@@KonstantinosDoulgeridis Got it now. So if I'm running a single Advantage Plus campaign with an $80 budget, ideally, I'd need around 10 creatives to optimize the campaign better and test more ideas simultaneously, right? As an alternative, I'm also considering running Advantage Plus with a single strong post ID (150 likes, 60 comments).
Hi Konstantinos, just discovered your channel today and loving it. Keep it up! I was wondering if you set any spend cap on existing customers in your ASC’s? And how do you normally go about defining the engaged and existing audiences on account level?
In general I dont but there is a video with a 50% cap strategy that is coming for stores with many repeated customers. About the audiences I use all audiences on engaged from add to cart to website visitors and a custom list of non buyers from klavyio and for existing I use klavyio list of buyers and website purchases. Glad you like the videos.
@@KonstantinosDoulgeridis Thanks for the insights :) Do you then use a 0% spend cap, or just leave it blank? And got you on the engaged audience definition. I wasn't are you can also add IG and FB custom audiences as engaged ones. How do you set this up, as FB only allows you to use website custom audiences and customer lists, no?
Just leave it blank it will do around 20% anyway You are right about the FB and IG you will add only the website ones. I'm on vacation transit today and replied in hurry sorry. Will correct it also above.
Hi Konstantinos, hope you don't mind me asking another question. Just to clarify - you are not adding new ads to those campaigns that you've been running for months/years, right? Or do you add more recent (new) best-performing ads to campaigns that have historically worked well?
I will do a video soon explaining the only time I do it. So that you wont have to wait I only do it if the new creatives that I will use in the existing campaign are going to be for the same product but also for the same emotion that the creatives trigger or the the same subniche (like moms for instance) that the creatives trigger. It is the only time that makes sense cause the data (hotpocket formed) on the campaign then are usefull. Of course if it works ok I wont even touch it and I will do that only if I want to save it after a bad period. In any other case I wont add ads in a working campaign.
@@KonstantinosDoulgeridis Amazing, thanks for clarifying :) It can however be that a campaign is pushing different kind of products (with similar AOV's), right?
@@KonstantinosDoulgeridis another question came to mind. When using the same Post ID ad in multiple campaign (for example ASC+, CBO IBA and CBO Lookalike (or whatever), does the Post ID ad create different, unrelated learning trajectories per campaign it is placed in? Or is it essentially one big hotpocket based on initial historical engagement of the Post ID?
Both cases can happen depending on how strong and broad the product is. Point is that if you push that hard with the same point ID you are risking a lot to have canibalization between the campaigns.
I’m using an ad set level budget campaign and instead of new campaigns I’m trying to scale by duplicating ad sets so they don’t compete with each other.. Do you think it’s better to have them all in separate campaigns instead of new adsets in same campaigns?
it is ABO so it doesent matter. I just want to comment what you said above. If you dublicate the same adset in the same or in another campaign they still compete with each other. Just keep doing it until you see that you cant do it anymore.
Hello. I have a question about catalog campaign. I tried to find some information on RU-vid and generally on the internet and Facebook groups, but I didn't find much advice on launching this type of advertising. I understand that it might be because it's not too complicated, but still, I have some questions. 1) How many products are optimal to have in the catalog (with a small budget)? 2) Is there a difference in effectiveness between displaying a single random card of one product or a carousel gallery with different products? And if you could provide any advice before launching my first catalog campaign, I would appreciate it. Thank you very much and have a great day! 😊
1 number of items doesent matter. As much as you want. It shows the items that people are interested the most first on the carousel 2 Most of the time carousel catalogs are more effective cause they show many products instead of 1 Knowing from your comments your situation I would do a 30-50 usd adv plus campaign with 1 catalog and a product set of best sellers or many catalogs in different ads with different product sets. I prefer the first.
I dont put a price. It makes sense for temu that is super cheap I guess. On ads we add our selling points and in our case price is not one of them. If it is and you are the cheaper out there add it. On items, you know very well the rules from other answers. You need to keep same aov products on your ads and in that case product sets on the different catalog ads.
@@KonstantinosDoulgeridis Thanks a lot! And just one more question - do you use unique description/text for each product in catalog or just one main text (for example: "explore our great products") ?
Hi Konstantinos, thank you always for valuable content, I want to ask a question, one of our ad account is 6 months old and spent 25k+, March is the only month without a day of zero sales, we thought that finally the ad account is trained, however, yesterday we had again a zero day, does it mean that the pixel is still new and need to raise budge etc.?
Hi konstantinos do you decrease budgets on slower days like Monday Tuesday Wednesday or you dont consider them slow on your end? I always see performance declining on this days…
I wont. I will just work my way getting through these days with average numbers. Some days will be better and in average results will be healthy. An other approach if these days are always slow for you is to not touch your ads and help the revenue with other ways like email and sms marketing.
Hi, I had almost 5k sales with my ad account/pixel last November+December (difficulties scaling before that). I sold a product there that was aimed for parents (men + women). This product has now been adapted and is currently only aimed for men. I have never used Adv+ campaigns, only CBO's. I haven't tested it yet, but would the Adv+ algorithm understand that this product is now only aimed for men? In my new video-ads for example, there is a voice over in which "Love, Dad" is spoken + caption. Is that enough for the algorithm? Or should I adapt my primary text, for example, in which "gift from dad" is mentioned? Or does the algorithm generally understand that if it shows the video to 100 women and they show less interest than men? And what budget do you recommend for a good Adv+ Campaign Video-Test with 8 Videos and an account-CPA in March of 34€?
100-200 is an ok budget for your case. About the other question. No it is not enough. You need to analyze this. When the product was being sold to both genders you had most sales on men or women? Cause this is how we will understand how your pixel has been trained. If you had 80% or even 50% of sales to women then selling to men only is an issue. If you had 80% of sales to men then you will have 0 issues. Same applies for adv plus that is broad men and women. If your older sales were based on women and the product was being mostly sold to women then your pixel is trained in that way. This is how it will target people, based on sales results and data and not based on the fact that your ads will have a copy which is oriented to men.
@@KonstantinosDoulgeridis Thanks for the answer. I have exported a report for this (store opening March 2023 - February 2024, here the gender neutral product was sold). The algorithm distributed the reach fairly accurately between both genders during this time: Reach M/F: 2.33 million / 2.33 million Impressions M/F: 6.1 million / 5.1 million budget spend M/F: 50.6k€ / 61.4k€ Approx. 30k more link clicks from women but the conversion value only differs by 15k€. Roas is almost identical at 2.4 I booked a coaching program in which I was told that I should focus this product for men, as this would help me increase my AOV even further. However, since I started trying this in March, my results have not been the same as in the months before. I thought that the 50% male percentage in my pixel would be enough to sell this new product for men. This may have been a mistake, as I am now making it 50% more difficult for the algorithm to find a potential buyer.
I dont really care on impressions and the rest. I care about sales. What is the ratio between men and women on sales? This program that you joined should have asked of these things to guide you in a proper way. If the sales were 80% men then I can see why you took down that path but for people to propose things without data it is just unacceptable. Also you mention 50% male percentage in your pixel. If the reach is 50% on male this says nothing. The main thing is the purchases here
@@KonstantinosDoulgeridis For Male 1656 sales (value:121.366€) and for female 2098 sales (value:145.347). I realize now how little facebook has tracked. About 1000 conversions are missing.
Ok then in my opinion it was a wrong decision. You just cut your sales in half for no reason limiting what you had before to 50% and also you are left with a pixel that knows how to sell to both genders which can be an issue on adv plus and broad that targets both genders.
Hi Konstantinos, may i ask what Post ID means exactly? you mentioned it a few times.. Also, if i started a cbo campaign with a low budget $30 and lets say it goes well, if i want to scale and double the budget with the crazy method after how many days should i do it? After 7-10 days is good?
Every ad you do has a unique post id. In order to run as an ad it gets posted (hidden) on the page. Each post has a unique post id. Abou the second question it is not about the days but about the results. If and only if you have a very good adset that gets the results you want but also volume of sales consistenly for more than 10-15 days then you can do the crazy method.
