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Facebook just doesnt understand how their own algorithm works. Test what works for you and it costs money to test. Also offer something people want to buy...
Huge value! Will test right away on few accounts 1 question: After we found this 1 adset which got some traction, moving forward do we add new ads right there or we create new campaigns for the new 10 ads testing batch and repeat the process? So essentially after some time we will have multiple campaigns
Great video, once again! I have two questions. 1. Do you actually not work with dropshippers at all? I mean what difference does it make on your end if ads are the same anyways, and the only difference is the fulfillment method? 2. I know drop shippers can’t scale because of lack of knowledge and massive creative testing, but isn’t there such thing as product saturation? Regardless of how many new creatives you have, at some point the product will fill the market. So doesn’t this make DS better in a way since you can easily pivot to another product? Thank you again for the fire video
Hi 1. You are right to ask that. It looks like I hate them but there are many good proffesional dropshipers and yes I do work a lot with the most successful ones. Especially in the mentoring side fixing their mindsets after some stupid programs they join :). To answer it more clearly I do work with several but all of them are experienced and not begginner hustlers. 2 A main thing with dropshippers is other dropshippers copying them. So either you go scale fast make as much as you can or you control the product production after early success or you pivot to other products as you said with other pixels and other ad accounts Thanks
It is also somewhat logical: would you send better traffic to an advertiser in meta's place if you cannot rely on them to pay their bills reliably? No, the longer an advertiser works with meta and reliably pays his bills, the better traffic he gets over the years. I have seen it with others and with myself.
This is a fact that you can get penalized ( I confirmed it with several ways that we dont need to mention) and that your account can get lower quality traffic. I want you to think though that sometimes a bank can decline a payment since you might reach a card limit cause you did other payments like rents on that day and the list goes on. It is a bit unfair for a failed payment to get that. I mean there has to be some way of a better filter from meta cause on scaling shit can happen. Now I must also admit that on older accounts even when a failed payment happens results are not affected. It is the new and smaller accounts that do have bigger issues with this.
I have a question about the Rapid Fire Method. If I start with a daily budget of $200 for CBO optimization, does that mean I start with the following structure and narrow it down to the ad set that is generating the most sales? Starting structure: 1CBO-4Adset-10Creative (10 Creatives per ad set) (All creatives are the same, only the targeting of the ad set is different) When starting ad-level optimization with the Rapid Fire Method: 1CBO-1Adset-10Creative Is it correct to understand that the budget will also be reduced to the amount used by 1Adset?
To be honest when I did the Rapid Fire I had in my mind to create something that it will not be complicated. I see many messages from people not understanding it 100% which means that I failed on that part. You start with a CBO crazy method or normal CBO (all 10 ads are not the same but different and between adsets you will run these 10 different ads. In other words 10 different ads per CBO rapid fire campaign in total) The budget wont reduce you will treat it as an 200 ASC campaign and you will reduce budget only if you have to do so during optimizition the way I teach in all these ASC optimization videos.
@@KonstantinosDoulgeridis Thank you for your answer. So you have multiple ad sets, and the 10 creatives in each ad set are the same for each ad set. (10 creatives for 1 rapid fire campaign) So you don't want to reduce the budget, does that mean that even if you narrow down the ad set to one, if you're still seeing results, you won't reduce the budget?
@@KonstantinosDoulgeridis Thank you for your explanation. I understand. 10 ads per ad set is a lot more than the 3-5 ads we had before, is this to optimize CBO like ASC? I'm sorry for asking so many questions.
Hey Konstantinos, hope you and your family are doing great! A quick question on Rapid Fire Strategy. We do multiple campaigns so that we are able to manage the volatility of the algorithms better. In Rapid Fire, if we have just one ad set, isn't it more susceptible for volatility?
Hi my friend. Thanks for the wishes about my family I do appreciate it About Rapid Fire. We start with many adsets and we end up super fast with 1 dont forget that. We do cover the volatility and randomness with the initial crazy method and the many adsets we do.
hi just wanna ask if is it advisable to have different pages for same ads? 1 product only. Wondering if this would have an advantage or i should just focus in scaling on my original page?
Hi, in a small country like Greece, should we use mainly ASC? And ABO for testing or CBO? Can a mix products inside a ASC? If they are same category and similar price. Or better to split. Thank you! Your channel is the best!
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Hi Konstantinos, thanks a lot for the video. Very interesting and looking forward to test it. Have you ever used this method for industries different from e-commerce, for example special ads category industries (e.g. housing).
As long as something is working it can work if the targeting has a good size. People use it for local area also cause they dont have the option of targeting there in such small reach and go with it to find different hotpockets.
Konstantinos, you did it again! This video is an absolute game-changer-seriously, I feel like I just unlocked a whole new level in Facebook ads. The way you broke down the strategies to scale to $300K... mind-blowing!🔥🔥 1. In a CBO campaign with 4 ad sets, 2 ad sets have a leading ad that is consuming the budget but not generating purchases or checkouts. The other 2 ad sets have barely any spent. The product costs are around $120, should I wait until the remaining ads in those 2 ad sets start spending, turn off the underperforming ads (big need?) or create a new campaign excluding those 2 ads? The leading ads spent $100 each and have no conversions. 2.Do you recommend the setting turning on "offline events' in the ad level settings 3. Would you prefer using Advantage+ Catalog, or is it better to keep the catalog in the standard ad level settings?
Hey Watch the last podcast by the way! 1. I will not do optimize of campaign on text cause I dont have vision powers to see the ad account, no matter how many stats you give me :) 2 I dont use it at all. I never check this option 3 It can work in both type of campaign really well. Whatever works best on the ad account use it there.
Hey Kon, great video as always, always looking forward to your uploads! I've had a question though... I've been running my ads very profitably for the past month but ran into some external issues which made me turn my ads off. When relaunching, one of my ads got rejected and my performance took a massive hit and I am struggling to get consistent sales and break even every since. It feels like I am using a completely different ad account... How big of an impact can ad rejections have on ad performance and how should I approach this situation of fighting my way back to profitability?
So first of all let me say that you are not paranoid. Ad rejection, payment rejections and many more can bring lower quality traffic to the ad account. 2 things: The fact that you scaled and you had x ROAS with x spend belongs to the past since you were not able to keep it. It is not only the ad account but also the period, the competition and in general the fact that the situation now is not the same as when you started scaling. So forget what you had and build it all over step by step like before. You cant just go to where you were just like that. Now that we adressed the first thing lets go to what we do now. You will work with a second ad account also to compare if you get better results there. Sometimes this is the case. Your main ad account will recover eventually, those shadow bans dont last forever they have internal clocks. You will push each time more to where you get better results and so on. Dont abandon the main ad account just split the budget for a period.
@@KonstantinosDoulgeridis Thank you so much for the answer and clearing this up. I will keep pushing on my main and side ad accounts and monitor the results. You never fail to point me in the right direction. Have a good one Kon!
I’m on the evergreen side. As you know I screwed my ad account using bad methods from others we shall not name on this platform. Your advice helped me get my spending and roas back. I stopped scaling to let it be until November. It’s spending so it’s ok. I plan to launch new ads after the election.
Perfect timing as I just ran a campaign to the ground by being too greedy... I really like the distinction you made between scaling aggressively for a holiday ad vs evergreen ad. On a somewhat related note, I was just watching your Podcast #50 - Xmas Ads! and was wondering if you had a simple rule for how much to spend for Xmas based on what your accounts spend on BFCM and how shopping demand changes between the two periods. Sorry if you've already answered this in another video. As always, thanks so much for any insights here Konstantinos!
Thanks man! So the correlation to my mind is simple and what I say to clients. I dont know about the spend cause it will depend on the BF results and how much it will scale but I do know that you need half the amount of creatives for xmas compared to black Friday.
What usually happens is marketers find 1-2 creatives that are performing well and they scale them as hard as possible. However, when the ad fatigue hits they are forced to close the stores as they don't have a proper structure on how to test creatives and maintain profitability for 3, 6, 12 months, or more. But that can really happen to anyone - whether you're a dropshipper or a real brand. The only thing that's different with dropshipping is the fulfillment method.
Another big mistake is that nobody teaches them how to scale down if things get bad. You need to decrease spend and leave it for 2-3 days. Most decrease and next day again and again and again next day. They dont even know how to treat it when it colapses to at least try saving it.
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At the campaign level, there is the option to increase the budget via “budget scheduling” for e.g. today at certain hours. Would it make sense to use this option on good days, e.g. Black Friday, when the results are very good in the morning (e.g 2x, 4x, 6x for the rest of the day)? Have you already tried this or do you just increase the budget directly?
I tried it and it never worked well for me. From what I have seen it is better for campaigns and ads if they get sales across the day and not in specific hours of the day.
Hi Konstantinos, some questions about creative testing: I usually launch 3 visuals, 2 copies and 1 headline per each creative test. also, I like to separate each concept/marketing angle within one campaign. - Is it ok if I begin by testing same copies on each angle, or should I make a brand new copy for each creative concept? As of now, I stick to same 2 copies as I've heard 90% of attention still goes to the visual - which is the image or a video. - After moving best performing creatives to ASC campaign, can I mix creatives of different angles, or is it better for each ASC campaign to also be structured around the same angle? Thank you.
Hey So different ASC for different angles is what I do and it works. It is the core of my philosophy. About copy focus more on the copy of your videos and much less to the avctual copy if you are not an info product! Just use the 2 that work. The different creates and the copy of the creatives will provide you scaling or better results.
Hey Konstantinos! Hope you’re doing well! I just wanted to say I’m really loving your content-always so helpful and insightful! Keep doing what you do! ❤👀 1. Advantage+ audiences need to be tested just like normal audiences, as they can shrink or expand the hotpocket in a ad set. You recommend using Advantage+ with a trained pixel why is that? Do you test this audience on the ad account first to see if it performs better, and then continue using it, or do you run it alongside each other for every campaign 2. When scaling the budget in a CBO/ABO campaign, would you increase the budget before optimization? For example, if the leading ad or ad set is performing really well, and in a CBO campaign all ad sets are generating sales with a good ROAS, would you scale up the budget? 3. How much of a budget increase is acceptable? I understand every time you scale up budget is a risk and trying to expand the hot pocket. I know the amount of increase can vary, but you typically wouldn’t scale more than 100% at once. Would a 20-50% increase be a more reasonable approach? How do you handle scaling in this situation? 4. For an ABO campaign, if the leading ad is performing great but the other ads haven’t spent much of the budget, should you still increase the budget? Or would you only scale if all the ads are generating sales and showing a good ROAS? 5. When you talk about optimization in CBO campaigns, it’s typically done at the ad set level, but in rare cases, you turn off ads if the cost per unique link click or CPM is really high. Why wouldn’t you turn off ads if they have a really bad ROAS or CPA? 6. I have a question about campaign structures. Let’s say you have an ABO campaign with a $150 budget and 12 creatives, and it performs really well. You would stick with this specific structure and avoid adding more than 12 creatives, right? If you add more or fewer creatives, it might not work as effectively. Even if you adjust the budget with the new campaign, the results could change. Why is that abo you can test with one budget and it doesn't work with another? Similarly, with a CBO campaign, let’s say you have a $200 budget and 5 ad sets, and it’s working great. If you change the number of ad sets, or if you increase or decrease the budget with the new campaign crazy method, or different ads the results may suffer. Is the idea to keep the structure exactly the same and only experiment with the creatives, without touching anything else in a campaign that’s already performing well?
Hey bro I will reply on podcast lol. Every time you come with 1 extra question :). Next time I will see 10 of them lol. Will reply on podcast 86 though cause it will take a lot of time to answer here.
Dear Konstantinos! Great video! I have a question: when launching my BFCM campaigns on the 15th and I have "EARLY BFCM SALE - 60% OFF" in the headline for example. Should I change the headlines to BFCM SALE - 60% OFF" on the day of Black Friday Or Should I duplicate my winner campaigns right before Black Friday and make the change there? Or does it not even matter and I stick with my campaign where it says "EARLY BFCM…" Greetinfs
Stick with your campaign nobody cares man they just want the 60%. Or dont call it early from the beggining. The headline you propose is too long anyway and you will have to make it shorter.
Kon just one advise please. I got my first winner in August 9 i couldn't scale above $100 per day and i though is because only 1 creative was doing all the heavy job. Now i in the process of testing creatives. Just an advise how to test them effectively. i currently do 1 ABO, 2 ad sets, 6 creatives on each set ( same creative different scroll stoppers ) I am not sure how long should i give them before i judge if its good or no currently i am killing everything that spends 1x the AOV and has no sales
In your ad account you have campaigns with some results. A CBO with x amount of adset and x Budget that you optimized and it was or it is profitable. Take the same structure that worked and change only one thing the creatives. In other words test creatives with things that worked in the past in the ad account.
@@KonstantinosDoulgeridis 💡thank you men you are right, I have no idea why I though I should do something different to test creatives than what already worked in the past
@@KonstantinosDoulgeridis alright , I will do a few campaigns like the original one (3-4)times. Then I will go try probably the Dynamic Creative Ads I saw on your free course is that a decent plan? I know is difficult to give advice without knowing the exact situation but hope makes some sense
@@KonstantinosDoulgeridis Thank you for that. Do you recommend going with Manual or Advantage plus audience? I have notice the CPC and Frequency is really high .
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Hi Konstantinos, I hope you been doing good! I’ve been following your content for a while now, and I just want to say a huge thank you for always responding to my comments. It means a lot, and it really sets you apart from other creators. You’re not just sharing great insights into Facebook ads, but you’re also building a real community by being so engaged with your audience. Your tips and advice have been super helpful for me, and I’ve seen the impact in the results I get from my own campaigns. Every video you post just gets better and more informative, and I’m always excited to see what’s coming next. Whether it’s deep dives into Facebook ad strategies, breaking down ABO vs. CBO, or just hearing your thoughts on the latest trends, your content always delivers value. You have a gift for making complicated concepts easy to understand, and that’s something I really appreciate as a viewer! What makes your channel stand out, though, is how you stay so engaged with your community. It’s rare to find a creator who not only provides incredible content but also takes the time to respond to comments and offer personalized feedback. I really appreciate how you’ve taken the time to respond to my comments in the past-it shows how much you care about your audience, and it makes your channel feel like a genuine community where people can grow and learn together. That personal connection you build with your viewers is what keeps people coming back, including me.❤ Your passion for what you do shines through in every video. It’s clear that you’re not just doing this for views or clicks, but because you genuinely want to help people succeed with their Facebook ads. Whether it’s offering tips for structuring campaigns, optimizing budgets, or understanding audience targeting, you always manage to provide something valuable that I can directly apply to my work. Your advice on testing different ad sets and adjusting budgets, for example, has been a game-changer for me. The way you explain things just clicks, and I always come away from your videos feeling more confident in my approach. And beyond just the technical knowledge, I love how you’re always open to experimenting with new formats and ideas-like this podcast video. It’s clear you’re not afraid to push the boundaries and explore new ways of delivering content. That willingness to evolve and try new things is so inspiring, and it keeps the channel fresh and exciting. I can’t wait to see how you’ll continue to evolve your content and bring even more value to your audience in the future.🔥 Overall, I just want to say a huge thank you for everything you do. Your content has been a game-changer for me, and I know so many others feel the same way. Keep up the amazing work, Dinos-you’re truly creating something special here, and I’ll be following closely to see what you come up with next. Wishing you continued success, and I’m excited to see where this journey takes you! 1. How does audience fatigue impact long-term campaigns, and what strategies can you use to refresh ads or re-engage users without completely overhauling the campaign? 2. For accounts with limited budgets, what’s the best way to approach this? 3. What’s the best strategy for testing different copy variations in ads? Should you test copy one at a time, or run multiple variations simultaneously across ad sets? 4. You say that The most efficient way to test is with a structure that already works on your ad account. What do you mean when you say structures? Ad sets? Audiences or ABO/CBO. And if a certain structure is working you would only change the creatives? 5. For BFCM campaigns, should you target all audiences, just the high-performers, or focus on more specific ones? 6. Why is it that an ABO campaign might work well with one budget, like a $50 ad set, but not with a higher budget, like $100? For certain structures on specific ad accounts, maybe ABOs perform better than CBOs. However, if an ABO campaign works well for interests, would it yield the same results with another audience, with the same budget such as using an ABO with a Lookalike Audience? Or are the results completely different, regardless of whether it's an ABO or CBO?
Hey 1 You can have issues as the time passes by but the thing is that you can always toss inside creatives (with a risk of course) of the SAME ANGLE to revitalize it. 2 Just do 1 campaign at a time with all the videos we have on the channel and see what works best and stick with it. It is just that you will do one test at a time and the process will be slower 3 Since we have the option for many copies and headlines to the ads that's the best way in my opinion 4 I mean pick a campaign that works (cbo or abo, budget, number of adsets etc) and do the same with new creatives 5 All audiences 6 Watch video CBO vs ABO
@@KonstantinosDoulgeridis Hi for example, a working structure for your campaign could be 4 ad sets with a CBO budget of $200 and a CPA of $50. However, if you want to increase the budget, you would need to create more ad sets, which would then influence the new campaign structure and it may not work?
@@liar45 But you reply to yourself. The new one increase budget campaign is not a tested working structure. I don't care if you wanna increase budget. Do it with some working creatives in a new structure to test it. When you test creatives that you don't know if they work do it with a working structure. Test 1 thing at a time!
hi, can I use the same pixel and event on 2 different ad accounts and run ADV+ campaign? both on $400 budget? is this a good idea? or better to use separate pixels?
I got an email from Google apparently they won't allow elections or political ads to be run in the US market after polls close on November 5th. Is this restriction period true for Meta as well? I'll have to look into this but this would be great lol.
@@KonstantinosDoulgeridis Yup, I'm here in NY & local elections and ofc presidential are running rampant. Still the effect is not as bad for smaller businesses, but I can see this massively affecting advertising with large account sizes...probably some good books on the economics of business during elections seasons. I think businesses have been dealing with these cyclical reorderings for a long time before digital. lol.
Recently found your channel and I’ve been binge watching your stuff like Netflix, you can tell it’s high quality stuff from the first watch! If you have time to respond, I know I’m probably not very good at fb ads but I do get sales (so I can’t be absolute garbage), the problem is cpc is always VERY high $4-7 I have to turn them off at $15-20 spend. And I sell low ticket $30-50. Any ideas/solutions for this? It feels like fb is VERY protective of their US traffic and you need to “trick it” into optimizing for US, but Ive spent 3k this month with not much improvement. Or is this a Q4 thing you’re also seeing from your end? Anyways I appreciate your content and what you put out!! Thank you ❤️
Thank you for the kind words. I will just focus on the cost per click. It is very high and in my opinion purely related on creatives. You need to go into the process making and testing a lot of creatives
Hello Konstantinos! I love your Chanel! 🥰 I have a new Pixel. I am testing with ABOs as I have different interest Groups (1:1:1). I have some pretty good Ads. But then after 7-10 days, no Sales anymore. I used to scale with 20% 5 times and I failed every time. I thought it´s because I increased the budget that the Ad died. Yesterday I noticed that a super profitable Ad died even without scaling, after 10 days. I always have running 3 to 5 different ABOs (1:1:1) at the same time for testing. I was never able to scale anyone of my successful ads. 1) Is ABO-Structure the problem here? 2) What is the best Campaign Structure for a new Ad Account with different interests? CBO with Ad Set Budget optimisation, so that I can scale only the interest group that works? In the ABO I am testing with 10 Eur and I have a sale already the same day. I can have more budget, but I don´t dare to start with 100 EUR as I am having issues that sometimes I start the same Ad, same interest, with the same text and image, wich was so successful before, and I don´t get any sales in the new Campagne with higher amoount. Ps. My Market is only the German speaking market (Austria, Switzerland, Germany) so about 100 Million population...
Hello Konstantinos, can you give me some tips? I would pay for it, as I think that your experience will help me to find out the right structure. Thank you
Hi Kon love the podcast, had a quick Q, if i want to mainly target USA, for ad acc is it better to select some USA time zone than one im in ? (For example greek time zone) Because in Greek time zone ads reset at ~4/5PM USA time, which seems like prime time in USA when people are home
Konstantinos, you've mentioned once to always duplicate campaigns to new creatives, and I was wondering how much budget-wise it is okay to duplicate the same ads? For the context, I've started running at $100/day crazy method broad. Audience - UK broad. After being profitable, I duplicated to $200 and $400 days - same ads. So now all 5 ads have a total of $700/day spent. Is this a reasonable amount? Can I go even further if I am profitable? Would you consider $700 daily spend a lot for 5 ads? Thanks!
There is no answer to that. The answer is until facebook stops giving you extra sales and just spends the budget without more sales lowering your ROAS. Daily loop theory part 1 2 and 3. Everything is reasonable if you are profitable.
Basically, if you want Facebook ads advice - don't go to Reddit. And after calling out all the complainers they get triggered like snowflakes. Let's assume even if it was the case that Meta is ruining your results (which I don't believe in the first place), what's the point of making these posts? Make a post, complain a little bit, and then get back to where you were without making any improvements on your ads.
@@KonstantinosDoulgeridis hahaha I think I (and others) only check in on FB Reddit on the bad days. On my 8 ROAS days I don't think to look. It's true... it's basically an ugly men club. Most of the time. Not always - some posts are positive/helpful!
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What's up, Dinos! I hope you and the baby are doing great :) this video blows my mind about the 'Daily Loop Theory and trust me, this is next level stuff♥🔥 1. When setting up ad structures for certain accounts, you mentioned that some configurations, like using 3 ad sets, may perform better than others. If I see good results with 3 ad sets at a specific budget, does that indicate this structure is more effective for my account compared to using 6 ad sets or another structure or does it change based on other factors? 2. How many times should you relaunch a campaign to give it a fair chance, especially if it initially optimizes poorly? I've relaunched the same campaign twice and got completely different results each time compared to the first run. 3. I've watched all of your year case studies, Is there a process for scaling amount spent month by month? For example, if you're seeing great results one month, how much should you scale-should you double the spent? On the other hand, if the performance is poor, should you maintain the current budget? Also, how do you approach different events like Black Friday, where scaling might be more aggressive, like tripling the spent? 4. What is the best strategy for scaling Black Friday campaigns? Should you also scale your evergreen campaigns during this period? How much should you increase the budget? Also, you've mentioned scaling down on weekends, why is that?
Glad you liked it man. Baby is fine :) 1 Your questions get deeper and deeper and I dont know if I can explain all that in text. I will try but mostly will be on podcast just saying. So About 1 it is not about a structure that works in an ad account but your comfort zone structure that you will learn to optimize and have based on knowledge experience character and many other factors. The thing is that you should always try to find bigger structures that are not your confort zone and try to work with those to make em your confort zone so that you can scale 2 On a trained pixel once. On a non trained ready pixel many cause if it has different results all the time it is not the campaign but the pixel. I mean it is also not a strong strong campaign but you get my point 3 There is no process just doing new campaigns the way I explained and then managing average and results. Some months it will go well some other it will go worse and you will scale down as you have seen and so on. You go by results there is no blueprint. I have a new video about black Friday 2024. What I explained there is what I have done with these accounts also and I will do again. 4 Watch the Black Friday 2024 video
hi konstantinos, i have a cbo campaign for the united states, 50€ per day with interest, after spending 300€ the cpm is 40€, cpc 0.60 cents, and the roas is 2.49 with a cost per purchase of 15 euros where my bev is 22€. i am worried about the cpm, i noticed that all the different interests have more or less a similar cpm and also a previous broad campaign has similar cpm. could you tell me if such a high cpm is normal? my product is a winter shoe. thanks
Good evening Konstantinos how are you and your baby doing? really love the video mindblown by the value! I have 2 questions for you today If a campaign has been delivering insufficient ROAS for the past 7 days, but its overall lifetime performance is still solid, should I consider turning it off? The campaign has been running for 2 months, and I'm unsure whether short-term fluctuations should be a red flag or if the long-term success should take precedence. Is it common for campaigns to experience dips like this, and should I give it more time to recover? At what point should I prioritize the recent data over the lifetime performance, and how do I know when a campaign is truly in decline versus just going through a rough patch? I also want to avoid the risk of turning off a campaign too soon if it’s had a history of good performance-what’s the best approach to take in this situation? What time frame should I look at campaigns on depending on their length?
Hey. So her name is Sophie and I'm in love :) I would consider keeping it giving the fact also that OCT so far is a slow month. Sometimes dips can last longer also. Point is that if it can stay up until Black Friday it will survive anyway for a much longer period You cant really tell if you manage just 1 account. Watch the podcast to see the ad accounts trends. There is no recipe to that sadly. Work with average results and see if you can keep it and watch lifetime and also it would depend on what you see on your whole ad account. Did all the campaign dip a bit or just 1. So many factors to it but no recipe just experience and extra info you can get from the podcast.
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