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At the campaign level, there is the option to increase the budget via “budget scheduling” for e.g. today at certain hours. Would it make sense to use this option on good days, e.g. Black Friday, when the results are very good in the morning (e.g 2x, 4x, 6x for the rest of the day)? Have you already tried this or do you just increase the budget directly?
I tried it and it never worked well for me. From what I have seen it is better for campaigns and ads if they get sales across the day and not in specific hours of the day.
Dear Konstantinos! Great video! I have a question: when launching my BFCM campaigns on the 15th and I have "EARLY BFCM SALE - 60% OFF" in the headline for example. Should I change the headlines to BFCM SALE - 60% OFF" on the day of Black Friday Or Should I duplicate my winner campaigns right before Black Friday and make the change there? Or does it not even matter and I stick with my campaign where it says "EARLY BFCM…" Greetinfs
Stick with your campaign nobody cares man they just want the 60%. Or dont call it early from the beggining. The headline you propose is too long anyway and you will have to make it shorter.
Good evening Konstantinos how are you and your baby doing? really love the video mindblown by the value! I have 2 questions for you today If a campaign has been delivering insufficient ROAS for the past 7 days, but its overall lifetime performance is still solid, should I consider turning it off? The campaign has been running for 2 months, and I'm unsure whether short-term fluctuations should be a red flag or if the long-term success should take precedence. Is it common for campaigns to experience dips like this, and should I give it more time to recover? At what point should I prioritize the recent data over the lifetime performance, and how do I know when a campaign is truly in decline versus just going through a rough patch? I also want to avoid the risk of turning off a campaign too soon if it’s had a history of good performance-what’s the best approach to take in this situation? What time frame should I look at campaigns on depending on their length?
Hey. So her name is Sophie and I'm in love :) I would consider keeping it giving the fact also that OCT so far is a slow month. Sometimes dips can last longer also. Point is that if it can stay up until Black Friday it will survive anyway for a much longer period You cant really tell if you manage just 1 account. Watch the podcast to see the ad accounts trends. There is no recipe to that sadly. Work with average results and see if you can keep it and watch lifetime and also it would depend on what you see on your whole ad account. Did all the campaign dip a bit or just 1. So many factors to it but no recipe just experience and extra info you can get from the podcast.
