Briannas, thanks for sharing your story. I’ve led packaging teams for years working with some of the biggest brands in the world and what you are experiencing is the truth, and why I decided to make this video! Congratulations!
Thank you so much for shining the light on packaging design Philip. I absolutely know where you’re coming regarding why designers, for some reason, don’t find the role as the most attractive. I’ve been there before. However, i now specialise on it. I am Industrial Design trained, but have organically got into packaging design. Now, i’ve designed packaging within different sectors (homeware, beauty and skincare, luxury food and drinks. Also, you are 100% correct, packaging will not disappear anytime soon. All the best, Ralph
Your 100% right! I use to design packaging for the remote control toy industry. It was truly rewarding and gave me space to be extremely creative! Great work!
How did I become a packaging designer? I am a senior graphic designer in print and digital. I have a passion for packaging design but have never tried it. What software will I be using as a packaging designer? Please share your story. I dream of becoming a packaging designer because I'm also an artist and photographer. Packaging design is the brain of the brand. I buy products in the store based on beautiful packaging design. I love art, typography, and colors. Philip, thank you for your video. You open my eyes to another new opportunity to use my design skills. I have been for 15 years in design. I have done magazine design that I love the most. Branding and website design is not allowing me to apply my artistic vision. Packaging designer, you have to be an artist. Illustrator was my design tool for many years.
i worked in a couple of signs making and package design studio for a few years and honestly man, it's the standard illustrator and photoshop my first package design job we used Corel though but every other jobs were illustrator + photoshop. as far as software went. you have the experience on the design front already so the transition won't be rough especially coming from Print
Hello Philip. I am the head of Designmate Inc., one of the largest package design firms in Japan. I was glad that your video justified my business. I have one question. In Japan, food manufacturers tend to pay more for packaging design than cosmetics and pharmaceuticals, how about your country?
Me too, it’s always been one of my fav things. When I was in fashion, seeing people in Japan, or in Europe walking down the street with your design you did in NYC on their chest on a T-shirt is pretty cool, too.
@@PhilipVanDusen my 5 year old found a bunch of sticker books I designed when I worked for a crafting company and started using them for her own crafts. Her mind was completely blown when I told her I designed them. The next day we were at Michaels and she saw my sticker books and couldn’t wait to tell whoever would listen that her mommy made that.
Thank you for the video Philip! Recently i've been thinking about what to do after school and this video made me interested in becoming a packaging designer! What would I have to study in college in order to get this job?
Coming from architecture, I always loved packaging design so much!! I also did my thesis on it back then and I had also combined it with themed design! I didn't focus on the graphic part a lot of course beside the basics since it wasn't my field of studies and the direct object of the thesis but packaging as a form and unboxing experience etc had to do a whole lot with architecture apparently!! It's been a few years since then but it seems I still really like packaging and themed design in general.... I now want to study graphic design too to actually be able to design the full thing! Maybe I can be an in house designer after that for our own product brand that we do run already. 🤔 Do you think someone that had previous studies in architecture maybe have an advantage when starting out studying graphic design? Compared to someone who just starts out? 🤔
Anyone pivoting from one creative field (architecture included) has an advantage over someone coming in 'cold'. I think you did a great job of articulating your thought process and rationale for your shift. It makes total sense to me - and I wish you all the best in your new direction!
@@PhilipVanDusen Thank you so much for your very thoughtful message!! 🙏 Please keep up the good work!! I think your content is very on point and that you choose very cleverly where to focus on for the topics you discuss! ☺️
Thanks for this very informative and inspiring video! I'm thinking of going for a degree programme in the university. Do you think it's better to go for a packaging design degree or a graphic design degree? Kinda confused though.
Hello yaoifeng, i studied industrial design and i’m now a professional packaging designer based in London. The answer is yes to both, a graphic design course will get you there! But also, packaging or industrial design courses. Follow your heart. Good luck.
Thank you for the video Philip! I’m a graphic designer from Vietnam looking for opportunities in packaging design. What makes me wanna be a packaging designer is I love working with the materials and see the difference between variation versions of one design printed on different materials. Anyway I have some questions, can we work as a remote packaging designer? Or it would be better working on-site? Because I am looking for job opportunities worldwide, but this job also needs printing and testing on many materials and surface… Or the printing is not under designer’s scop of work and we still able to work remotely? Thank you in advance
No they don't. Creating dielines and structural designs for packaging are generally NOT a requirement. GD's who do packaging usually just execute the 2D aspects.
Esko ArtiosCad with Illustrator Deskpack add on is what I use....I am able to create pretty much any style of packaging with these tools from die lines to realistic 3D renders.
Graphic design is a terrible career choice. The problem is that it is too subjective and complicated. The Creative Director can basically make up any excuse or reason not to hire you including you use the wrong colors, they don't like your style or even if you are better than they are. It's also oversaturated and undervalued. Basically there are literally an infinite amount of styles, software programs, industries, deliverables and skillsets in the field. What this means is that when you apply to a job, the odds of you getting hired are basically 0. And if you do happen to be a good "match" there will likely be thousands of other designers you're competing with. And now with AI everything is just getting worse.
