The Best Way To Launch Your Startup | Startup School 

Tell us about your most recent launch!

This presentation is so valuable--exactly what makes YC so extraordinary.

Even if someone isn't launching a startup but working on some other project the desire to make it perfect can delay us from finishing it .I deal with this tendency myself, very educational video it was really good to watch, I hope i can apply what i learned.

The launch is something you do continually! What a great thought! Especially, for software development projects.

Chapters (Powered by ChapterMe) - 00:00 - Intro 00:09 - Launching Your Startup 01:28 - When Should I Launch My Startup? 03:42 - One Sentence Pitch 05:19 - How to Create a Short Memorable Description 09:17 - When is the X for Y Construction Not Too Cliche? 11:26 - Why you need to launch continuously 12:05 - Types of Launches 12:15 - Silent Launch 12:55 - Friends & Family Launch 13:44 - Launching to Strangers 15:10 - How to Launch Through Online Communities 17:25 - Social Media Launch 18:11 - Pre-order Launch 18:54 - Waitlist Launch 19:21 - Press Launch 19:58 - Start to Build Your Own Community 20:43 - Summary

This is very informational and even inspiring, thank you!

Thank you so much for providing this content. You have top-notch production with clear and concise instruction; it is rare to see in this space. No fake guru, no fluff. Subbed 👍

Big thanks for this! The one-liner is a life saver and getting it tested in the market as soon as possible is key!

Always launch and do not wait. Thank you Kat, great video!

You guys have the best videos ever

Always extremely interesting to hear the launch process for companies

This has been a timely clip...been struggling with what to do about my launch but now i have an idea on what to do. My previous launch didn't go so well and i got stuck ...but with this ...i have a rough idea on what to do. Thanks YC

I think this is the most useful video on this channel.

Thanks for this video, I was thinking about that maybe doing something wrong but I see know I'm doing well .

The best speaker! Thx a lot for tons useful information ❤

Thanks for these great ideas to launch our start-up!

What an immaculate overview!

This was helpful and informative, thank you

Definitely you should launch a video of "How to launch". Very Helpful for startups 👍🗝️

I started a food blog that evolved into an interactive recipe channel. I think I need to niche down again as it is to much work for one person or find a specific customer base. Great video thanks Brendan.

Beautiful. So clear ❤

Thanks for the informative content

Thank you. Wonderful, this is so great and helpful. I can't find the link on the types of launches that is supposed to be in the description.

Thank you! Love the commentary about starting with “what” before “why.” I was guilty of this recently until people kept interrupting me with “Wait wait, John. What does this actually do?”

Wow! That's great, thank you for the info. I'm really experimenting with my tech project, that has potentially useful idea in its core. Now I understand better how to verify that idea and move forward.

Thank you. Does anyone know what was said about the concern about competition? I feel like launching too soon without establishing a moat can be giving those with more resources an edge

This is pure gold

I created my product in less than 5 days, launched it and now 20 days later my business is with almost 60 users, 18 recurrent users and some of them is paying🔥. I’ll join YC this batch. Mark my words

Thank you

Such a goldmine!

This Video is a helpful for me

Thank you.

Where can I find the alum ship bob pre-order guide?

thanks a lot!

Do you have the link to the tiktok tips that were mentioned?

YC very lucky to have you!

Thanks

good one

Amazing

Can I ask which teleprompter you are using?

When you say launch again and again I am a bit confused. I am currently working on an app ....so I need to remove it from the store if I want to launch again?

Nice one Kat. 🙌🙌🙌 YC

Summary with highlights 00:01 Launch early and launch frequently - Launch early to determine if you're solving a big enough problem - Launch frequently to iterate and improve until you have a core of users 03:04 Having a core group of users who really love you is important for growth - Understand why users love your product and do more of it - Create a clear and succinct one-sentence pitch to help spread the word about your company 05:47 Be concise and avoid meaningless jargon while pitching. - Start with a crisp and relevant sentence about the company and what it does. - Avoid rambling, give context up front, and communicate efficiently. 08:31 Use descriptive, personalized language when pitching your startup. - Avoid overused X for Y constructions, but use analogies if they are the best way to explain your business to investors, press, etc. - If using an X for Y analogy, ensure that X is a household name, it's clear why Y would want X, and Y represents a huge market. 11:08 Launching early can help you practice and refine your idea - Silent launch: create a simple landing page with domain name, company name, short description, and a call to action - Friends and family launch: test your pitch and gather feedback, but don't stay in this phase for too long 13:42 Direct customer feedback is crucial for building the right product. - Doordash founders spoke to over 200 small business owners to create a product that solved their problems. - Online communities like Bookface and Hacker News' Show HN can provide low risk ways to launch and get early feedback. 16:05 Successfully launch on Hacker News with a simple waitlist strategy - Communities have different audiences, know what appeals to them - Be authentic and avoid marketing/promo language 18:34 Launch again and again to build an engaged community - Pre-order campaigns should be planned properly to maximize success and guidance is available online - Press is not scalable for sustained growth, building a community is important for future launches.

We are launching a sales course soon.

Can I use "of" rather than "for"?

Incredibly transformational and inspirational!

Thank you!

Love from India 🇮🇳

Why do YC bring always the same success examples: Airbnb, Superhuman, Redit, etc? Is not there other success stories?

Thank you Kat.

Information shared by yc are extremely valuable i really thank you guys!

the communication skills of these presenters arehealing me

Great video.

Launch it, get feedback, Interate, Make user happy

The first pave description was better. Immediately describes what problem they're solving: one that plagues tech folks.

Launch ASAP.

What to do when you're friends and family not interested in your any startup (ie they view startup as waste of time)

Any slack community for YC ?

I want to launch company against a big gaint who was funded by yc, idk should i go with yc or not? Anybody……

Thank you 👍👏👏👏

🔥🔥🔥

Finally

I tried launching an nft Eat 2 Earn project. I had a small community and a detailed plan but I'm not a technical developer so I am stuck at building the smart contract. I'm relaunching because of this! TY!

I like her eyebrows and their strategic movement

This video is so much help. Could we maybe get a video in the future on doing a preorder campaign?

Can you show us a diagram of common start up exit scenarios? Not only would it be highly intellectually rewarding to see, it'd be interesting to see if there's a formula to acquire large amounts of money (aka get rich 😆)

QUESTIONS FOR THE AUDIENCE Would you like to have a simple "startup ideas" evaluator framework for better evaluating and comparing startup ideas?

I Wish i knew this in 2008..but it's not too late.

the problem is not when to launch but WHERE??? we need a place where people want to try your product. For example i have build this product that you can use to connect your personal interests with content on the web.

The best way to launch your startup Is to know your passion and your heart Let your unique vision be your guide And keep your focus sharp, never let it slide Find your tribe and make a connection Networking is key, with no objection Get feedback and learn from mistakes Don't be afraid to make those high-risk stakes Be fearless and never lose your drive The world needs your talent, your power, your thrive Believe in yourself and your innovative quest And let your startup soar, to be the best.

Arguments made by the author are: 1. There are different types of launches that a startup can use, including a landing page launch, friends and family launch, launching to strangers, online community launch, and pre-order campaign launch. (12:20-18:55) 2. Building a community is important for startups, and startups should start building their own community while in startup school. (19:56-20:19) 3. Launching is not just one moment in time, and startups should keep launching again and again, even if the first launch doesn't work. (20:45-20:54)

former Soviet Union counties

Wow no wonder Elon recommended you 😃😃

FYI The intonation is driving me insane. It's taking not being monotone to the extreme. To the point I can barely focus on the great information being transmitted. I had to turn the speakers in the car really loud, because I couldn't hear/understand the lower tone words. But then the other parts were too loud.

4:02 They use FEWER words. Not "less".

Thank you, but you should not launch if you don’t know your market and customers! A product should offer customer needs satisfaction not just test hypothesis! IMO

The CEO of Indy Cloud watching this video like 😒🫠

thanks a lot!