The BIGGEST content pillar mistake out there… 🤔 

Don't fall for this content marketing strategy MYTH! If you want to find content pillars for social media, then this video is for you. There's a huge mistake people make in the social media marketing world, using Educate, Inspire, Promote as content pillars or, worse yet, as their social media marketing strategy. Please believe me when I say... this is wrong! I explain everything you need to know about this in today's video and I include real content pillar examples to help you understand what they really are.
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⏳ TIMESTAMPS:
00:00 - Intro
00:30 - What Are Content Pillars and Why You Need Them
02:59 - Niche Subjects vs External Goals
04:53 - Strategic Approach
06:36 - Diluting the Brand Message
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WHO I AM: I'm Natalia, a content marketing strategist living in Edinburgh, Scotland. I create videos around marketing, productivity and optimization of your content creation process.
GET IN TOUCH: I’d love to hear from you if you feel like chatting! DM me on Instagram - that’s the quickest way to get a response from me. If you want to go more in-depth and have a bigger question, feel free to email me at hello@nataliakalinska.com. Can’t wait to connect with you! 🥰
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Thank you!
#contentmarketing #contentstrategy #socialmediastrategy