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The Biggest Mistake (you're probably making) with Your Brand 

Behind the Brand
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Bestselling author and the godfather of modern brand marketing Marty Neumeier explains the biggest mistake (you're probably making) with your brand.
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5 окт 2024

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Комментарии : 35   
@BehindtheBrand
@BehindtheBrand 4 года назад
Thank you for watching! 🙏 Hope you're subscribed...Here's the next video I recommend: "Why There's No Overnight Success" ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-4UtGHXkGCxk.html
@PH1M0
@PH1M0 4 года назад
❤️ it. This seems to be the million dollar question: “How do you get your strategy and customer experience to match up so that you’re doing what you say you’re doing and everyone understands you?” I think tactically that is first, however I like to believe even that should be preceded by starting with why (I haven’t seen the full interview yet so maybe that was discussed already). He has great ideas and his definition of brand is similar to Seth Godin’s in that they both say a brand is not a logo 👍
@BehindtheBrand
@BehindtheBrand 4 года назад
always good thoughts
@mortent877
@mortent877 4 года назад
Wow, this is so relevant! Marty is absolutely right, and I like his definision of branding! It's all about feelings, and more and more I think, because we're bombarded with more impressions now than ever, and the first impression and its gut feeling is everything!
@BehindtheBrand
@BehindtheBrand 4 года назад
Thanks!
@WeConnectHumans
@WeConnectHumans 3 года назад
I just was studying his video with Chris Do yesterday. Amazing teacher Branding = Perception and the result you deliver
@BehindtheBrand
@BehindtheBrand 3 года назад
Thank you for watching Henrique! 🙏 Hope you're subscribed...if you tell me what else you're interested in learning I'll make another video recommendation from my channel.
@WeConnectHumans
@WeConnectHumans 3 года назад
@@BehindtheBrand yes. I subscribed
@BehindtheBrand
@BehindtheBrand 3 года назад
henrique sico 👊
@tanmaypanadi1414
@tanmaypanadi1414 4 года назад
I have always loved to listen to mr.neumiers .Master Chris Do student from the futur.❤️ And fascinated by Brian with his ausome interviews.
@BehindtheBrand
@BehindtheBrand 4 года назад
Thanks Tanmay!
@MoRasheed
@MoRasheed 4 года назад
Wow, I'm so early. Great content yet not so many want to learn. Oh well, great entrepreneurs/companies are a few too.
@BehindtheBrand
@BehindtheBrand 4 года назад
You're right Mo! The road is narrow and not many are willing to walk it...but the journey is worth it.
@VIDEOGRAFIKO
@VIDEOGRAFIKO 3 года назад
I appreciate your content and the interview with Marty. Is there an full interview? Also from a video editor POV your bed music should have no vocals because it is distracting from the interview. Also the color balance is off way too much Magenta. I’m not sure if this is a chosen style or not.
@BehindtheBrand
@BehindtheBrand 3 года назад
Thanks yes, full-length is on the channel and also in the “full” Playlist
@edhowie4613
@edhowie4613 3 года назад
Great info here. Apple is surely a great example of evolving a well honed brand experience that stands out from the other computer companies.
@jcvirtcloudconsultancy7552
@jcvirtcloudconsultancy7552 4 года назад
Thanks for the video Bryan, looking forward to more videos!
@BehindtheBrand
@BehindtheBrand 4 года назад
Thanks for watching!
@EveretteHamlette
@EveretteHamlette 3 года назад
"A brand is more than your logo"
@SK-le1gm
@SK-le1gm 2 года назад
His Rock Paper Scissors framework will always reign supreme
@innnovator
@innnovator 2 года назад
was so anticipating him to be like "My names Marty Neumeier and this is disney channel"
@MRORACLE11
@MRORACLE11 4 года назад
i am also a youtuber......and i too love all these topics.....👍👍
@BehindtheBrand
@BehindtheBrand 4 года назад
thanks for watching!
@MRORACLE11
@MRORACLE11 4 года назад
cool.....very informative
@BehindtheBrand
@BehindtheBrand 4 года назад
Glad you liked it
@MRORACLE11
@MRORACLE11 4 года назад
i loved it
@BehindtheBrand
@BehindtheBrand 4 года назад
;)
@DJSTOEK
@DJSTOEK 3 года назад
💘
@pzholdings
@pzholdings 10 месяцев назад
Background music with lyrics is annoying and takes away the focus from the speaker.
@squali1930
@squali1930 2 года назад
I disagree with what Neumeier says a brand is. I 100 % agree with a brand finding an enemy.
@BehindtheBrand
@BehindtheBrand 2 года назад
noted
@rudig5698
@rudig5698 4 года назад
Who else wants to make their yt channel into a business?
@BehindtheBrand
@BehindtheBrand 4 года назад
;)
@PH1M0
@PH1M0 4 года назад
I would love too !
@MrSzwarz
@MrSzwarz 2 года назад
With all respects, but Apple example is way beyond any other company and circumstances. There si one Apple only. Full stop.
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