Wait you gents wasted the whole topic about the 1 billion dollar on complaining why they don't market Game Pass!? No speculation on strategy, the nature of the games chosen for curation, etc etc? Mama mia. Fam, I'm going to explain this once. You only do the kind of marketing you gents want when you hit a certain threshold. It's actually better that you all are marketing it, grassroot style while the service is still growing. You advertising for free, is worth more than any TV ad in the beginning. Once the threshold is reached for mass market expansion, then companies naturally ramp up. Cheers.