The Concord Situation Just Got WAY Worse... 

400M + Marketing cost + the price of the studio. Concord is legit the biggest flop in the history of all media. Goddamn

Fun fact 69 people got the platinum before the game went offline not joking that is legit the number

IMO; it wasn't just character deigns, it was a 2016 game in 2024, trying to compete against free-to-play games that made it really fail, if it had new innovative game mchanics and really interesting game modes character deigns wouldnt have been as big a problem.. but the game is just another hero shooter 8 years too late...

Fun fact: the Concord credits are over one hour and eight minutes long. Over twice as large as GTA 5 and Baldurs gate 3s credits. Thats how many people worked on Concord, and why the budget kept skyrocketing

At $400 million Sony will need to sell 13 million PS5 stands to recoup their losses.

Considering how the Concord developers reacted to anything negatively said about their game when it released like calling people talentless freaks or guilt tripping people over improving their character designs, we can see there was definitely a culture of toxic positivity in their studio where they did not take any form of criticisms. They think they're so good, they're above criticism. It speaks to their arrogance and that arrogance deserves to be hard checked.

Fun Fact: the 4th MOST expensive movie of all time is only 379 million USD. Concord is more expensive than 99.9999999% of films to ever exist. Avengers Endgame with its absurdly large cast, vfx, marketing, etc. isn't even as expensive as Concord.

Imagine working in an environment where you are _only_ allowed to say “yes” to things, never “no”. Every suggestion has to be treated as viable and can never be shot down

To be honest spending 200 mill on concord is wild enough, spending 400 mill is complete madness.

Let’s hope this sends a signal across the gaming industry

They bought a bag of trash for 400 milli😂

Respect for the Colin shout out and even more so for honestly calling the elephant in the room. "Toxic positivity" *CANNOT* take the place of real constructive critique

How in the fuck does it take 8 years and $400 million to make a mediocre hero shooter?!

As a banker, this looks like inflated costs. An indication of illicit money being laundered.

Props to matty for actually giving Colin the credit. Too many people conviniently skipping that part

I guess the toxic positivity explains why the game went ahead after a the bad beta And why they didn’t fix the character design But why didn’t they make it free to play with microtransactions?

I will keep saying this over and over again. Imagine they just gave 1 million to 400 different indi developers instead. Imagine all the games we could have had.

Even if the characters were attractive or had sex appeal it still would've flopped. Also 400mil!? That's a whole ass Marvel movie!

At this point, the only reason why Sony ignores Bloodborne is that its a Japanese title. They barely did advertising for Astro Bot or celebrated its fanfare on release. Sony California HQ does not want to share the spotlight with its Japanese studios.

Good thing Sony did not succumb to the sunk cost fallacy on this. Given that they cancelled other multiplayer centric games, I think they learned their lesson.

Black myth wukong 6 years 70 millions, also when they started working on it there were less than 10 people initially. Concord 400 millions, 8 years and a huge team. It's almost as gamers prefer the better games...

Hermen Hults label this as "The future of playstation". Nah dude is completely out of touch. He needs to get fired or demoted. This dude can't be the CO-CEO of PlayStation being this clueless. He gonna cause the bankruptcy of this company Horizon is straight up a Industry plant franchise.

The Devs really just pocketed the cash and did the bare minimum work.

I bet there's a dubious sweetheart deal behind the scene...thats the only logical explaination

Everybody was saying this online prior to the release. They knew it would be bad. How did Sony not?

After the beta had so few players i'm sure playstation was starting to worry about this game. still shocking how fast it was deleted and taken offline.

"this is the future of PlayStation" - i m afraid they might be right about that. these kinds of things tend to keep going downhill before they get better.

They had a serious top tier sales person working at concord. Selling "It's the next generation star wars franchise" Lol, from a hero shooter. I mean this isn't star citizen....

What really twists my melons is that Colin stated that Sony has games in development that cost even more. How the hell is that sustainable?

I’m so happy this game failed as catastrophically as it did, as a life PlayStationfan I hate how bad Sony’s direction has been this generation. If this failure does not convince them to go back to doing single player games then they are more out of touch then any of us think.

One thing that was overlooked in what he was saying, that doesn’t even cover Sony purchasing fire walker Studios. So it was a 600 million dollar investment/epic failure Edit he mentioned this lol I've noticed so many people miss this

When a game is in development for 8 years, and the criticism is the developers should listen to the consumers, I wonder what year's consumers should be listened to.

Jim Ryan doesn’t actively go out and seek new studios to acquire or games to ‘lock down’ as exclusives. That was always Hermen Hulst’s job, even before he was co-CEO. Jim Ryan handled SIE’s business while Hermen took over as Head of Worldwide Studios. Hermen Hulst was also the one actively advocating to shut down Japan Studio in board meetings (according to David Jaffe’s source). Japan Studio co-developed Bloodborne, don’t forget that… they also gave us Ape Escape, Ico, Shadow of the Colossus, Demon’s Souls, Gravity Rush and more. More people should know this, Hermen Hulst is absolutely the problem and his hypocrisy when it comes to green lighting projects is clearly showing.

Another game studio where they sit around in their isolated bubble, ignore all external feedback while smelling eachothers farts and being convinced its the greatest thing ever...

Concord is literally worse than the famed disaster that was the ET game.

Sony 100 percent did shady tax shelter stuff with this game, just like Netflix is doing with their "Netflix original " movies. The over inflated budgets are so shady.

Hey is Matty wearing a "Blood" shirt??? We need to bring that game back and get it into consoles

Let's just take a wild guess about the toxic positivity part... Anyone who complained about the character design, any DEI aspects, or criticism about race, gender, etc of the characters, I'd bet were shot down or written up. These activists wear it like a shield against criticism all the time. I can just see a meeting about this game and how it would play out. Jim- "Yeah, I'm not so sure this blue coat is the best look for this "underserved" person of color character". Manager/DEI consultant "Jim, you are a bigot and a racist. You're fired!" Something like that...

Now ps5 pro price makes a little bit sens. It have concord tax included. If sony cant make profits of software expect priced up hardware...

Starting to smell like a laundering operation. How could that expensive Fort Nite cost 400 million

Another massive blunder in the gameplay department is the characters had no synergy. And were only vaguely laid out into roles. Like there were sort of tanks but they still pretty much played like dps Very uninteresting design and interplay between characters

matty smiling more than when starfield launched

I'm no economy expert but no video game should cost 40 million dollars to make much less 400 million. What a joke.

I heard a rumor that Sony chose Firewalk Studios over the developer that made Bloodborne by sinking a large chunk of money into Concord. I wonder how the Sony investors are feeling from this loss?

No Matt, Playstation dont know what made them great. Every game Playstation released up to Spider-Man 2 were all greenlit by Shawn Layden before he got kicked out of the job in 2019. Games take 5+ years so we are now JUST entering the Jim Ryan era of Playstation. Give it another 5-7 years and Playstation may just start to recover.

live service games seem really expensive for being really generic.

This is what happens when corporate suits who have no experience or actual playtime with games looks like. They know nothing other than trend chasing, and it makes me so happy every time i see it fail.

That does not matter to PayStation. If it does not give companies all the money till the end of time.

two and a half more hours matty, two and a half more hours. WHAT DO FALCONS DO?!

This is complete speculation and the amount of people treating the 400 million number as gospel speaks to the utter state of youtube. People give journalist and media a bad rep but they aren't any better. I understand clicks and stuff but it would be nice if people waited atleast 24 hours. There's already a few people in the industry who refute the claim so nothing is really clear. It might be awhile til the full story comes out.

I actually know a couple of people working on this game personally, they said they couldn't believe how much money had been put into the game and how long it had been in development given the state they are in when they are working on it.

Sony is gonna start announcing new changes to their platform soon. Especially after losing THAT MUCH money!

The fact that this game got so much time in the spotlight pre-release and Astro Bot got so little is a travesty. Astro Bot is one of the best games of the last decade.

The director of Concord stepped down to a support role. He didn't actually leave the studio (yet)

Meanwhile Jim Ryan enjoying his retirement: u wot m8😂

Fun fact: I'm not a PS gamer, but I've been a gamer for almost 40 years now, starting with the original NES... And I am all but positive that I had never even heard of Concord until they pulled the plug on the game. So they're definitely doing something wrong.

Hence the Concord tax on the PS5 Pro

Just to clarify, the director didn’t leave the studio. He stepped down to a support role

So they actually spent 500 000 000 on this game. And this is why we dont get Bloodborne, why dont get any good games (+DEI bullshit)

If it really cost $400 million, it doesn't matter how good Astro Bot sells, it won't even help them break even... And given what we know of Astro Bot's early sales, it's not a massive seller anyway. Concord failed so hard, it probably tanked Sony's profits through multiple games

Even DESTINY 1 BASE had a budget of $180 million! Even with inflation that would be like $260 million today. $400 million for THIS?!?

Believe it or not I can see how Playstation thought Concord would be so successful. There was a genuinely impressive amount of effort put into the narrative and they know how much value that holds with their audience. I'm sure that when looking at the narrative as a whole it's a very compelling story. Community sentiment around Overwatch and Star Wars is really terrible as of recently and it's not unreasonable to assume that filling those gaps in the market could be incredibly lucrative. But they absolutely demolished any chance of that with their marketing strategy and character design. You only get one first impression and they fumbled it hard.

Yes we love Horizon the series. It’s sold millions of copies ….

To answer the Horizon popularity question… I think it is popular, but not anyone’s favorite. The games have a reputation of “those good open world games overshadowed by another” because they were released alongside Breath of the Wild and Elden Ring

Dragon age veilguard = Concord RPG

Lmao they squandered the entire GDP of Micronesia making this game.

The price hike of the PS5 Pro is a part of this as well. They're doing it out of spite because no-one wanted to buy a bad game made by people that hate them.

400m estimate sounds unbelievable for a $40 hero shooter, makes no sense

What ever happened to "We just love gaming"... and NOT "We just love money"...

Matty should of titled "The Concord situation is crazy" to get more views lol

8 years and 400M for THAT? The biggest flop in PlayStation history, from a bunch of talentless freaks.

The unfortunate thing about Concord is it genuienly felt high quality with pretty fun gameplay, the £40 tag along with some of the worst character design I think ive seen

Even spiderman 2 game cost $300 millions for Sony to make release last year.

If Sony just threw away $400M, is it any surprise that its net margin position has collapsed from 13% just 2 years ago to 6% today. If this continues the PlayStation business will be making a loss. Just imagine that. Sony has been handed and dominates the console market (Nintendo aside) due to the incompetence of the Xbox brand, it charges a platform commission for every 3rd party game on the system, makes money with every console sold, passes on F/X increases to the end customer and is not spending money on an expensive subscription service....and after all that the company is treading water. Ridiculous.

Sony isn’t thinking about the great games the fans want that they have made in the past, they are thinking of ways to charge their fans for micro transactions and battle passes for years and years

Im still livid that they removed the digital download from peoples libraries. Just proves the game publishers can do out of pocket manuevers if they felt like it.

The gaming industry has never been in a worse, and stranger place than it has been since quarantine. The true anomaly of this game is that it seems most of its development would’ve been before that. I personally hate MMOs and mostly only play single-player games unless it has couch co-op. I think it’s weird seeing some people cheer on a loss for Sony seeing as they’ve provided some of the most iconic experiences in gaming history, even lately which is saying a lot. I see Microsoft falling short a lot of the time. I own PS5 and Series X and I can tell you I mostly play PS because it simply offers a better experience if you aren’t stuck on old games.

It's like Concord fell down all the stairs then glitched through the floor and keeps on falling; Like a Day One Bethesda launch. And it is glorious lol.

Sony is not helping itself with its new policy of having a PSN account to play single player games...

they screw it up and leave the studio with full pockets and are hunky dory. takes a break, buys a new car new house and up to the next adventure

Its so funny that Sony pushes Horizon so much like its their flagship product, and yet you never hear anyone talk about playing or enjoying it. I Feel like its being pushed so hard because we have Herman Ferman in the drivers seat

Boy do I miss the early days of the PS2. When Sony knew what they were doing.

And people say it costs big budget for these games…nah it’s mismanagement and money laundering.

Couldn't of happened to a more deserving studio.

Everyone if you can spend 700 on a barely new console, I highly recommend you just wait and get a good PC, you will not regret it and you will be upset you even spent money on consoles to begin with.

they spent 200 mil of something before sony even touched it...crazy.

Imagine what $400 million could have done for the astrobot franchise that came out at the same time from sony.

The gameplay in the background actually looks good too. I never bothered even looking up gameplay but the graphical fidelity and gunplay look awesome. Kinda crazy just how much character design and poor marketing can screw you over.

Colin has transmogged into Spartacus with this megaton. It needed to be done to put Sony & Herman on notice. Sadly , I think the damage is done and it’ll take a real miracle for Sony to take proper action & promote the right people. Herman is a fish out of water making poor creative direction decisions vs his native skill set of management.

Honestly Sony have completely lost the ball when it comes to strategy and software. They’ve completely lost track to what made the PS4 so popular; it’s single player experiences. Anyone who spends 400 million on a live service game deserves to fail in my books.

What I don’t understand is why PlayStation didn’t put they “multiplayer games!” In Xbox !? Bro you probably would have had some kind of player base putting your game everywhere

love your content Matty, but i would have to disagree a little on the criticism part: for any creative ecosytem, whether it’s printed material or digital, it is absolutely important to have that thick skin in regards to crtiques. You need to be able to separate constructive feedback from someone who’s having a bad day. Critiques are not meant to be nice, it’s meant to push you into thinking alternative directions that, hopefully, will benefit your project long term. I’ve worked as an art manager for almost 10years, totally different industry, but I see no difference when it comes to the core development process, so offering and recieving criticism is something that’s built over time. Each cycle is a learning experience and platform-building for something greater, so while it’s awesome that you’re learning to distinguish bad from good, don’t let it hold you back.

$2500 for a PC with a 4070 in it is a little wild 💀

Those characters look like ps2 budget graphics from a solo creator studio. It's shocking that more than a couple people worked on this turd.

Toxic Positivity killed this Game.

if this doesn't make the gaming industry wake the f up i truly don't know what will

Sony wanted Concord to be the next Star Wars? Considering the health of that IP, do you really want to go there? You could argue that they got their wish on that one, and this is one of those cautionary "monkey paw" stories. Couldn't you shoot for being the next Harry Potter, or at least Guardians of the Galaxy?

Sounds like Sony spend $200M plus the studio purchase, the first $200M was spent before Sony bought them (according to info in the video).

At this point, if this is not the biggest blunder in gaming, it's likely also the biggest entertainment blunder ever 400 Million + Studio Purchase + Marketing, we may never know the true figures for Marketing but if the numbers for the Studio Purchase do come out, yeah so far 100% biggest entertainment blunder suffice it to say.

this is not funny anymore, future exclusives might be canceled becasue of this loss.