In this episode, Mallory and her guest, Dr. Marcus Collins, explores the profound influence of culture on human behavior in fundraising. They discuss how cultural norms shape our perceptions and actions, the distinction between fast and slow culture, and the importance of storytelling in redefining the nonprofit sector.
The dialogue emphasizes the need for small, incremental changes to foster a more positive culture around giving and fundraising, ultimately aiming to create a more engaged and generous society.
Dr. Marcus Collins is an award-winning marketer and cultural translator. He is the former chief strategy officer at Wieden+Kennedy, New York, a marketing professor at the Ross School of Business, University of Michigan, and the author of the best-selling book, For The Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be.
Episode highlights :
05:55 The Role of Identity in Shaping Culture
09:16 The Impact of Cognitive Biases on Decision-Making
16:11 Fast Culture vs. Slow Culture
19:31 The Interplay Between Behavior and Beliefs
21:50 The Challenges of the Societal Culture Around Fundraising
24:08 The Role of Culture in Shaping Beliefs and Practices
29:18 Redefining the Construct of Giving through Storytelling
41:41 Creating Meaningful Connections through Small Changes
And for more support with your GivingTuesday and End-of-Year Fundraising, check out my Power Partners Formula and register for a FREE masterclass here → malloryerickso...
Subscribe for more FREE tips on how to raise more money for your nonprofit. / @malloryerickson7946
✨ ABOUT MALLORY✨
Recognized in read-write, Forbes, Entrepreneur Magazine, and Inc. for her energizing and innovative fundraising strategy and training, Mallory Erickson will revolutionize the way you show up as a nonprofit leader and fundraiser. She is a certified executive coach and fundraising consultant that specializes in helping social impact fundraisers apply life-changing scientific research and personal development frameworks to their fundraising work. Mallory Erickson’s brave, bold, and innovative framework (the Power Partners Formula™️) teaches nonprofit fundraisers to raise more from the right funders so they can stop hounding people for money. Fundraising doesn’t have to be uncomfortable when it is built around a mutually beneficial framework and authentic partnership.
WORK WITH MALLORY
⚡️ FREE Webinar on how to Raise More From the Right Funders WITHOUT Hounding them - malloryerickso...
1️⃣ Learn about the Power Partners Formula™️ - malloryerickso...
2️⃣ Work with Mallory 1:1 as an Executive Coach, Fundraising Consultant, and Facilitator - malloryerickso...
🙋🏻♀️ Find me on:
Instagram: / _malloryerickson
LinkedIn: / mallory-erickson-bressler
Facebook: / malloryericksoncoach
My website: malloryerickso...
🎙 Follow my podcast: What the Fundraising at:
Instagram: / _malloryerickson
Facebook: / whatthefundraising
Website: malloryerickso...
Apple Podcasts: podcasts.apple...
7 окт 2024
