🎙️ Podcast Summary:
In this episode, Andy Moore, the Chief Data Officer of Bentley Motors, discusses the data journey at Bentley and the role of data in the luxury automotive industry. Bentley has experienced significant growth since being acquired by the Volkswagen Group, and they focus on hyper-personalization for their discerning customers. Data plays a crucial role in enabling personalization and understanding customer needs. The data strategy at Bentley is built on four pillars: data governance, data literacy, the data cloud, and enablement. They have implemented a comprehensive data literacy program, training over 500 employees in white belt and 150 in blue belt. The goal is to bridge the gap between data professionals and business leaders, ensuring everyone has a common understanding of data and its value. Bentley's data strategy focuses on building a data culture, democratizing data, and investing in technology. They are rolling out training and community events to drive mindset change and generate demand for data. Bentley has built a data council and a data catalog to ensure good governance and ownership of data. They have also implemented a degree apprenticeship program to build their own talent pipeline. Data governance is a cultural topic that requires buy-in from senior leaders and engagement from data owners and stewards. Bentley is investing in technology to create a scalable and maintainable data infrastructure, leveraging cloud-based tools and ensuring interoperability across multiple platforms. They are focused on hyper-personalization and enhancing the customer journey through data.
👤About Guest:
Dr. Andy Moore, with over 25 years in automotive, including roles in NVH Engineering and Program Management at Bentley, now leads the data strategy as Chief Data Officer. He spearheaded Bentley's Digitalization department, fostering technological innovation, and talent development. Currently, he oversees a comprehensive data strategy, driving Bentley Motors towards data-driven excellence.
🔔SUBSCRIBE FORE MORE:
/ @datamasterclass
📅 DATA MASTERCLASS UPCOMMING EVENT:
Data Masterclass Europe 2024 - June 4-6th in Berlin
www.datamaster...
🎬CHECK OUT OTHER EPISODES:👇
➥ • Podcast #18: Mastering...
➥ • Transformational Leade...
➥ • Building The Data Mark...
➥ • Implementing Data Mesh...
#datastrategy #bentleymotors #podcast
26 окт 2024
