Over the past decade, Geedup has been one of Sydney's most omnipresent clothing brands, stamping garments with their assertive logos and sportswear-inspired designs. They've amassed a cult-like following through their consistent drops, organic marketing tactics, and longstanding alignment with the hip-hop community. Over the years, Geedup has healthy support for artists like Spit Syndicate and Thundamentals, and more recently, the brand has been spotted in videos from Hooligan Hefs and Masi Rooc. On the frontlines of the brand is Paco Geedup, who joins us on 'The Deep End' as our first non-musical guest. We chat to Paco Geedup about the origins of the brand in West Sydney and its exponential growth, his most hated fashion trends, and his friendship with the burgeoning drill scene.
Follow OneFour: Geedup / @geedupco
Follow us: @filterzine
Host: Christopher Kevin Au / @24karatkev
Listen on Spotify: spoti.fi/2UG2k3h
Listen on Apple: apple.co/2OJIujY
20 окт 2024
