The Detroit Lions Are Building A Winning Culture | Sports Illustrated 

DETROIT VS EVERY DAM BODY

I've been watching the Lions for 32 years and never once have I seen the GM, head coach, and players all united like this! What a way to rebound after the disastrous Quinn and Patricia era!

No matter what happens, they can never take this from us. This is the greatest period in Lions history

Goff was a perfect match for Detroit. Both have had so much to prove. Excited to see what he will do this season.

GOFF MVP SEASON IN PROGRESS 🏉🦁

Goff was a broken man when he got here. Dan built him back up and restored his confidence. Now, the sky's the limit. Goff is in the perfect situation now. The culture has been totally changed thanks to Spielman, Campbell, Holmes, etc.. Thank you Sheila!

That Jared Goff.. so inspirational man. 🙌

I love how happy these guys are to be working together. So much diva and divide in sports and management these days. It’s refreshing to see a one pride mentality.

The amount of press the Lions are getting is refreshing, seeing as we could never get any in years past.

One thing I’ll never forget is when JG said “The gut punches will stop”. That’s one of the statements I will always remember Goff saying and that stuck with me as a fan.

Goff Is Awesome..... Extremely Underrated!!🎉🎉🎉🎉

The Lions are not on a hype train. They are the light at the end of the tunnel, a freight train coming your way! OnePride

I have a feeling these 3 might be lions legends in a few years 😮‍💨

12-5 division champs and a playoff win. One pride 🦁💪🏼🔥

This wide-ranging interview of Brad, Dan and Jared at the start of 2023's training camp was very prophetic, and aged very well based on the great year the team went on to have. The look back at the prior two years, and then starting with the year with the win over KC on the road, and ending with 2 playoff wins served as complete validation for how these guys were handling their newfound success to end the 2022 season. Yet being humble about the work ahead, and staying focused on what they needed to be successful in 2023. Certainly gives a fan confidence that the 2024 team is in great hands.

Can’t wait to be in arrowhead cheering on our Lions🦁🦁

This is the most hype I’ve ever felt as a lions fan ….LETS GO

At 63 I've been cynical about my lions my whole life, this is different....let's GO!

Goff saying they were playing good football but couldn't make that one play in the 4th hits so hard. That's how the Lions have felt my Entire Life. Whether we're a good team or a bad team, we would find creative ways to throw a game in the 4th. That's why the second half of last season was so fun. A Lions team finally started closing out games. I cannot wait for this season to start!! As always, Go Lions!

If you're not with the Lions you're on the MENU

We have Barry back, Megatron is back helping out, Spielman is a key contributor, our coaches are mostly former players. Mark Brunell was a very good QB and had a long productive career. We have a great foundation for creating success now and into the future. It is the most excited I have ever been to be a fan. Even here in deeeeep south Texas, as I moved from mid Michigan 13 years ago, I pay for NFL Sunday ticket every year and watch every single game.

I’m in California. Really rooting for Detroit Lions. Looked amazing last season it’s exciting. Go all the way!!

All my props go to Sheila! To turn the Detroit Lions franchise around after her parents ran it into the ground for the last 100 years. You're amazing! Sheila, keep up the good work

Im 74 years old im been a fan a Long long time, my best memories were watching Barry run even all the disrespect we got as fans Barry gave us something to be proud of, so NOW im ready to hold my head up again and Sheila is in my opinion the reason for the turn around she brought in the best to run this thing and for the first time invested herself as owner so toughness and grit is our calling card and that's DETROIT let's go LION'S DETROIT vs everybody.......

*I literally wanna cry 🥺 im 31 and been a lions fan since I can remember.. I was here when we went (0-16), (2-14), (4,12) etc never once gave up hope or turned my back on them. Defending them EVERY year in arguments because most of my friends and family are either packers or bears fans. We are finally putting the league on notice and we are coming full force. DETROIT VS EVERYBODY!!!* 🦁😈

Wow. This is one of my favorite interviews ever. Absolutely loved having them there all together

I think the relationships between Holmes, Campbell and Hamp are vital to this recent development towards success. All are equally important. Shelia Hamp doesn’t get enough credit for putting the correct people in place. It’s exciting.

Campbell and Goff are great, but for me Brad Holmes is the biggest reason for the Lions' newly founded winning culture. He has slowly but surely put together a near elite squad in the draft/free agency and has hardly missed on anyone he's brought in. I hope he sticks around for a long time.

God this interview makes me so happy as a Lions fan. Sheesh! LessssGoooo

Imagine if we had Barry in his prime? This is the team he always deserved to play on! It would've been wild!

Really cool to see all three of these guys together in an interview.

One of the best interviews so far. Go lions!

Brb I'm out to run through some brick walls again! Freaking love this team! No one understands how hard it's been being a Lions fan besides us!

I just watched an entire 30 minute video of a team I don’t follow…impressive crew

Out of the 4-5 years our last GM Bob Quinn was here, I maybe saw two interviews of him. The staff we have put together is just fascinating, transparent, and gritty

Character, character, character. I always thought it was an overrated intangible but now I see it. Recruiting the right type of person is just as important as their talent level.

I’ve been a fan since the early 80’s and I’ve never been more proud, and it’s not even close, of the direction this organization as a whole is headed.

In 2018 I was done, after 40 years I was numb, I threw away my Lions T shirts and gave my hat to my nephew. Dan Campbell and Brad Holmes got me curious what was really going on and the end of 2021.....when the Lions drafted Hutchinson I was invested again, and this evolution we are watching is incredible. I am all on board again and can't wait to see what is going to happen this season. Go Lions !

What a time to be alive as a lions fan..

was born in 1957 in Detroit i believe that was the last time the lions won a championship. started watching lot of football in 1981 after a divorce been a die hard lion ever since, its time, its there time GO LIONS !

Home Playoff Game in OUR TEAMS FUTURE!!! GO LIONS 2023 🦁!!!! Lets GET IT !!!! 💪🏾

I love how Goff knows he has more to prove and has to show it!

Hard to see any other trio of GM, HC, and QB doing an interview like this. This team is different!

Dan said something important (paraphrasing): We don't have guys that can't handle this; mentally tough and scrappers. Even if the Lions do great in 2-3 years and some of the guys on the team aren't on the team then, I still believe that they deserve something (maybe not a ring, but something); they helped build the staircase to success.

LET'S GO DETROIT LIONS 👌 💪

What I admire most about the whole Lions turn around is the attention to detail that GM Brad Holmes, HC Dan Campbell give to each and every single player and each position. I've never seen this before and certainly not in Detroit. Just listen to their interviews. They, especially Campbell, go into great detail about every player. I've been A Detroit Lions Fan since they played at Tiger Stadium. I've seen ALL the inept coaching and GMs like Matt Millen who couldn't even remember what their "stars" did 15 minutes ago. Holmes has drafted the perfect players for Campbell and his staff. Last year once Goff mastered OC Ben Johnsons offense, especially playing from under center, he went 15 TDs 0 picks and the team went 8-2. I believe that The NFL chose The Lions to open the season against The Chiefs was because of that last, nationally televised, game against Aaron Rodgers and The Green Bay Packers. The Lions, who were mathematically eliminated even before kick off, played hard, active, and confident. 3rd round pick Kerby Joseph intercepted Aaron Rodgers, his 3rd time last season, and The Lions offense was popping. Joseph is a testimony to how well The Lions have scouted and drafted under Holmes. Amon Ra St Brown was also a 3rd round pick and he's on the verge of being a super star. This year I believe they have mined another diamond in the rough. Y'all watch out for DT Broderick Martin. I've have never been more excited to be A Detroit Lions Fan. Patrick Mahomes and The Chiefs, bring them on. We're either going to beat or put The NFL on notice. Hopefully both.

Have to be honest... I Believe in these Lions. The ownership, front office, coaches, players and all the support staff have done and said all the right things. Lot of Pride in Detroit these days.

Brad and DC are ELITE football guys.

Detroit Lions are gonna make us proud this year boys 🦁

This year is going to be really fun to watch these guys play. Im 55 now and have never been this excited about the Lions.

When the Lions go to the super bowl we need to sign Barry and Calvin to a one day contract so they can get their rings.

STOKED NOT SCARED!

Just listening to these guys talk brings me goose bumps. This is truly one of the best teams since the early 90's. Have so much respect for this leadership team. They have the guys buying in and thats only going to produce positive results. Lets go Lions!!

All started and is driven by / with SFH. She turned these jokers loose and fully supports every one in the Pride, from the janitor up. Thanks Shiela! Sooo glad I have season tickets.

They're rewriting the blueprint. Teams are going to be copying their formula. GM's are going to start doing the same "reaching" that the Lions have done to get "Dan Campbell guys". Seattle KNEW the Lions were going to take Devon Witherspoon and they snatched him away. In the future, this will happen more often. The Lions aren't getting guys like Jack Campbell and Sam LaPorta so easily. Sam especially was like the third ranked TE in the draft but was the first taken, a huge part of that was because of his personality. And Sam is already a favorite among his teammates. You get guys excited to go into practice and hangout with people they respect and have fun with, you're going to turn into a winner. The foundation Brad and Dan are building is solid as a rock.

This interview proves Goff is their franchise guy , Goff is getting a contract

Love this team man. Been a huge fan since 4th grade man. So excited for this season man!

Seeing the lions in commercials and NFL press is such a weird feeling 😂

It’s starting feel like these guys are the new face of the NFL 🦁😊

Great interview. Love getting GM, Coach, and QB together Go Lions

I am a Buffalo Bill fan, always! I have been watching Lions and hope they do well, love the determination and great coaching!

Best line of the whole video right at the end by Goff… “Do you think so? I don’t know yet..”. With a smile.. so hyped for this team!!

Excellent interview. I really hope all these guys will hoist a Lombardi trophy for the Lions. Brad has always gotten respect but Dan was viewed by many as a meathead and Goff as a throwaway in the Stafford trade. I'm sure both of them are carrying big chips on their shoulders now. I hope the rest of the league keeps thinking that way because Dan, Goff and all the Lions will sneak up on them. Respect is earned but it is a lot of fun to sandbag people. Same mentality as some NFL players who limp around on the field between plays but run like the wind when the ball is snapped. Go Lions!

Great interview. It's going to be interesting to hear Goff and Stafford's perspective about the trade as the years go by. I know I've been proven wrong I thought Goff wasn't good and we were being forced to take him for the trade to go through figured this rebuild would take about 5 years and was not excited about the Campbell hire. I'm so glad i was wrong. Could not be more happy with the job these coaches, players, and owners have done with the mess they took over. When Holmes and Campbell got to Detroit all they were was a good OLINE and a bunch of overpaid former Patriots that never perfomed. The team they have no bears no resemblance to that mess.

Lions fan since ‘89. Lost my way after Barry retired. Became a lapsed fan, especially during the Stafford and Megatron years. But when Dan and Brad took over, I got back on. Yeah it was a tough first year, but that was the first year in forever that I had watched every game. This team is gaining In confidence every game, every year. Lions are going to be very dangerous, very soon. Can’t wait for them to be in the Super Bowl!

3:40 SI missed that f bomb lol

Not a Lions fan but hard not to root for them when you got the motor city madman.✌🏼💙

Lions will be playing the Chiefs twice this year. Second game will be the Super Bowl.! let’s go Lions!

Straight up, that Monday football game is greatest regular season game in history

Let's F'in GOOOO! 🦁🏈🦁🏈🔥❤️

I am a 67 year old Lions fan...been following them and dissing them my whole life. I have NEVER seen a Lions team as united and as one, as this team. Win lose or draw... I am so happy to see this!

Players want to play for these guys!!!!

Lions really feeling themselves 😂 Gotta Love Coach Kneecap

I LOVE THESE GUYS

I love those 3 dudes on the left!💙

Remember the last many years, they would have crummy seasons but always tried to win the final game to “build momentum into next season” as if that would ever work. This year, here in Detroit, it’s like the season never ended. Everyone is still talking about it. Season tickets sold out for the first time in a long time. It’s been completely different. And this interview is vastly different than anything we’ve ever heard here. It’s crazy.

What a great interview!!!

This talk give the fan base hope for season to start with all eyeballs on our team.

How could you not want to play for this team?? The front office to the water boy seems to have really gotten it together...GO PRIDE!!

Proud lions fan💙🦁

It's the people that make a difference. Brad talks about it here. It's all about being ready and willing to do what is takes. For years this didn't happen with the Lions. Sure they had some good players but never a good team from top to bottom. They have that now. The Lions cuts will end up on other rosters that is something I have never seen before with the Lions. Will they win? I don't know, but I do know they will compete on every down.

Just watch how absolutely crazy this city is gonna be!! Ford Field is gonna be ROCKING!!! season tickets already sold out! Scalpers gonna make some bucks!

Goff keep some Jordan 10’s on 🔥

When they first traded for Goff I thought he was just a stepping stone. Man was I wrong. This guy is legit.

When Dan said they were all in it together and that builds confidence ... that's so true anywhere. Some of my best times in my (mundane, not sports 🙂) carrier were very much like that. We were all in it together. It felt great and we had confidence that we could pull through anything. So ... yeah. This is great that they are talking that way!

Detroit!!!!!! Let's go

The Media coverage this OFF-Season has been a major part of this Org changing, You would never in a million years see Bob quinn and Patricia doing this

Really appreciate the grit and honesty that is expressed consistently from owner to players here with this org.

It's about time I am a true blue Lions fan since the 80s great job with from the top to the bottom New Management new new players let's go Detroit!!!!!

If we win a playoff game they will be erecting statues of Brad, Dan, and Jared outside of Ford Field.

Awesome that the Lions are getting some better coverage these days 🙌

I loved how he ended the interview.... alotta work to do 💪🏿

Dan Campbell made a comment early on that's as true today as ever -"I am built for adversity" “That’s the way I’m cut, man,” “It makes me want to dig in more, is what it does. Maybe I’m stubborn.”

Awesome interview!!!!!!! LET'S GOOOOOOO DETROIIIIIIIIT!!!!!!

Go lions 🙏🏻❤️🔥

Love these guys. Also I want that shirt Dan is wearing

Great interview! Restoring the roar!

Im loving what the Detroit Lions are doing!

It Always Starts with a Vision.

BRAND. NEW. LIONS.