The Edit: New Sewing Patterns - 28th January 

Hi Kate, I personally don't care for written blogs as I enjoy watching videos much more. I am a visual person.

I’m not in a position to pay for content , I enjoy watching this Sunday blog each week

Strangely enough, I never seem to be interested in the paid for content no matter which of my interests is concerned. Yours is my go to account for new patterns. There is none other, but this cozy sunday video is all I love and need.

This seems to be your shop window, as entertaining as you are, and no one would pay to enter a shop, especially when paying already to RU-vid for premium. But perhaps devotees of indie patterns might pay for exclusive videos features like capsule wardrobe design, or seeing more model variations made up?

I think that, in today’s financial climate, we all need to get used to the idea that the concept of a free lunch is no longer viable. I find your videos informative and inspiring and would happily pay for this content as you are providing so much more than a mere shop window. I haven’t got loads of cash to splash around and will admit I buy patterns from the cheapest source but neither do a expect a free ride.

Hi Kate. Difficult to say if I’d pay for extra content without knowing what it is. I suspect an awful lot of people watch your pattern release videos and then buy their patterns elsewhere so maybe something to incentivise people to buy from you would be helpful. I think the Liberty beauty club model is good model to look at. I would consider paying £10 a month into a ‘pattern club’ to save towards purchases if it was incentivised. You could use pattern club members only content, free pdf pattern once a quarter and other things like you had in your advent calendar. Hope that’s helpful.

Kate, thanks for asking for feedback. I absolutely get why you’re considering this, but in truth one of my 2024 is to reduce my subscriptions rather than the reverse.

Your viewers are from all over the world. The British Pound is powerful. Those of us that live in poorer countries, will be limited by cost as our currencies cannot compete. I do order patterns from the fold line, but I have to be careful and frugal. £1 = R23 at the moment. I live in South Africa, at the moment, but have lived in South America and other African countries. The local ready to wear garments are generally poorly made with inferior fabrics. That is why I sew. I am fortunate to have learned at my Nan's knee and my mother was an excellent seamstress. When I do visit the UK, its like being let loose in a toyshop!!! While I understand, people like me may well be in the minority, but the service you provide weekly is of huge value to me and I thank you very much.

I recommend asking the pattern companies to pay you for advertising their products.

Hi Kate, I always found that it wasn't reasonable that all your content was for free. So I am prepared to pay, because I watch everything you put out. And love it!

I would buy you a coffee for the wonderful content you already provide! I’ve often thought that I would like to donate to the foldline as your website and videos are such a valuable resource to me. You should provide a link with all your videos.

I love what you already do, just as it is. My go-to place for the latest pattern news, and for patterns. I wouldn't take out a subscription or patreon, but happy to pay for coffee sometimes.

Like Veemerica, I'm also from the Netherlands and thanks to Brexit ordering from the UK isn't really an option anymore. But I'd happily pay for more content from you. Your vlogs are really informative, well thought out and inspiring.

I think it could be a good idea to have maybe, extra episodes we could pay for. Maybe things like you’ve done before, such as patterns based on some of the more stylish tv series or styles featured in films. You have done this before, like with The Queen’s Gambit. I love those. An example for the moment might be Claudia Winkleman’s wardrobe for Traitors recently. Would be great to see suggested copycat patterns. That kind of thing. I would pay for this kind of feature as a regular thing. I also love the videos where you suggest readings or exhibitions.

I would pay. I'd be happy to. I get so much information from you about pattern companies I've never heard of, so it's worth it to me.

Morning Kate, I love your Sunday morning videos and would hate to not be able to start my day with a cuppa and your lovely face. I'm not sure about paid content as I'm retired and not one of the so called wealthy retirees. I'd be happy to buy a coffee provided it's Yorkshire and not London prices 😊 I'd prefer videos and would be interested in you chatting to pattern designers, how they come up with designs, put collections together. Also more content for older plus size. Anyway, please don't stop your Sunday morning free video. If you did, I'd be very sad.

I love your Sunday video with all the new patterns but really you are just promoting things you sell. The same goes for "find that pattern and sew the trends". The Monthly roundup is a bit different but because I too live outside of the UK it would be difficult to get to the exhibitions or buy the books (without a huge extra tax) you talk about So, while I find it very interesting, would I be prepared to pay - not really sure but probably not since there is so much free content out there.

Your content is always my favorite, so I'd definitely be willing to pay for access to some of the more detailed stuff, e.g. Find My Pattern, Sew the Trends, the movie/series/runway patterns. 😊 I also prefer video, as I tend to multitask. 😅

I look forward to your Sunday morning roundup every week and it's how I start all my Sundays. To echo many others, I'd love to buy you a coffee on occasion but if it's a subscribe-or-nothing deal I'm afraid I would probably be in the nothing camp due to so many other expenses that are not optional. :(

Hi Kate, totally understand your dilemma, but I have to be honest I wouldn't pay to watch the channel. This is advertising for you guys I guess. I wouldn't mind however if the videos were sponsored. Also, people paying for coffee's (I would def be up for that), and there is Patreon of course for those that want to pay. You are such a big part of the sewing community I am sure people will help you out. I prefer videos as its my morning ritual with a cuppa! 😍😍

I really enjoy watching this video each week and on occasion I’ve been inspired to purchase a pattern from The Fold Line. However, as much as I look forward to a Sunday viewing, I wouldn’t pay for extra content. The reality is that there are simply too many other essentials to take care of first.

I buy all my patterns from you as a result of watching your videos and those from other companies. I’m sure folk watch your videos and go straight to the company to buy them. Maybe you could have an incentive to buy from you to stop that. I always tell folk about your company because I think you are amazing. Maybe you could charge a small amount and have a free PDF? I don’t know if that would cost you even more? We are all feeling the pinch, I used not to worry about money, I’m retired, but I do think twice now. Everything has got so expensive. I look forward to your vlog on Sunday morning, please keep it no matter what else you decide.

Hi Kate, I think your web site is encyclopaedic and a unique resource for us sewers so I would be glad to pay a small amount for content as I appreciate what you do - but a small amount only as I am a pensioner. I must admit that I have been worried about your usp for some time. The patterns are getting so expensive - especially the indie ones. I’m trying to ‘hack’ the patterns I’ve got to make new styles. Maybe a whole lot of other people are doing the same thing, so maybe it’s a good thing to review your offer. Wishing you all the best, Helen

Love your Sunday videos and buying you a coffee once a month is doable for some but not all. Being a business owner is a challenge -thinking of adding to your revenue stream, a constant. Wishing you success in the journey.❤

I think offering fee-based content is reasonable. What makes the most sense to me is the availability of monthly tiers similar to what many offer. For example, $3 no extra content, just support; $5 extra video and/or printed resources; and $10 extra content and small reduction (10-15%) in pattern purchases. With this model, those who are unable to pay anything continue to get the current weekly content for free, and others can choose what extras are important to them. Subscriptions and “coffees” have become quite prevalent, so it is important that the quality of the extra content be consistent. I enjoy and look forward to your weekly+ videos and would hate to see you cut back.

I love the idea of bonus content and would pay for it. ❤

Itch to Stitch is a brand with cup sizes, which I love. The designer attended technical college in Hong Kong and it shows. Her designs incorporate industry construction methods, are flattering and wearable, and layouts make good use of fabric. The pdf's are properly layered as well. Yes, I am a fan of this brand.

Lots of subs out there so why not if it helps your business - those who value sewing content will pay - always enjoy your content 🦖

Your videos are the highlight of my weekend, especially on Sunday mornings. Unfortunately, I"m not in a position to pay for content. The Foldline is where I go to search for patterns as well.

Thanks for asking, and yes, your channel is atm the only channel I would pay for. I appreciate the things you do so much, including the tone of voice and so on, (and there’s actually not that many professional and useful sewing video content) so for the price of cup of coffee, count me in.

I’ve never signed up to any paid subscriptions, I simply can’t afford it, all the fivers add up if you try and support your favourite channels. I’ve found some that have offered paid content, no matter their best intentions, the free content quality and it’s regularity becomes impaired. It becomes watered down. I agree with another comment made, trying to ensure viewers purchase patterns they’ve seen you review from The Fold Line with perhaps a paid club membership, similar to what Minerva have, so there’s some money saving incentive. I do understand you need to be thinking of these ideas to sustain your business.

Hi Kate, You are the only company that really does what you do and I look forward to it. If it was a small amount I would pay. I enjoy your videos, for the content and for the spontaneous way that you deliver it. If it was written I probably wouldn’t bother.

Love your regular blogs. This is a strange media environment. To be honest, I enjoy too many content creators in tiny snippets to support them all, so I'm not sure what content I'd be willing to pay for. But. I completely understand the need to bolster your income security, and you deserve to get paid for your online content which is useful, enjoyable and educational. Rather than charge a fee for special content, would you consider doing openly sponsored videos that feature sponsors you authentically think well of? Like showing the in-house making of a sample of a Tauko magazine pattern? Or a video featuring patterns by a design house you respect and already sell? Appreciate your candor and the conversation, regardless. May it continue.

As i haven't stepped into the world of clothes making as yet i wouldn't pay . I watch to see your views on patterns and be inspired so thank you for what you do now.

Really love the Three Sisters collars. Back in the 70s my mum used to make lots of matching outfits for me and my 2 sisters she would always tweak them to make them slightly different for each of us and one of the things she regularly tweaked was the collars 🥰

Yes I would. Here's an idea: I'd love to send you my T&T patterns so you can see my style...then you'd come up with suggestion patterns to add...a lot like the layering piece you just did but it's tailored for the folks who pay. I'd love some sort of personalized video because you have such a great eye. I could also tell you what I want to make and you could provide pattern suggestions. Just an idea 💡

A little late to comment here, from the US. The weekly video is also a promotion for your business, but the other videos and blogs you do are special content. I do love the ones where you find similar patterns as the costumes on a movie or tv show. You could make those accessible with a Buy Me a Coffee. I would love to see you do trend predictions ahead of the season instead of in the season, which would be more work for you but also more specialized content. It is actually better to sew ahead of a season so you have the garment ready. I do love your friendly style and hope you don’t change that.

Fully understand. However. I like the sponsorship idea by way of commercials or even features. You could certainly drive a lot of business to US and Canadian customers via online retailers and even doing match ups of US, Canadian, British, French, German, Etsy … patterns. The way this would play out your end could be quite transformative for the business.

It all depends on the content. I am in the Netherlands so not your target audience thanks to Brexit. But you are my main source of information on all things pattern. I might be interested to pay for extra content as long as it's not subscription based. I have always wondered if between running your household, your business and RU-vid, you have time to sew. And if so, what did you make? 😉

Another person I follow puts on their videos on patreon a few weeks earlier, then they go on their youtube channel, nice way to keep everyone happy. I love your videos, so anything video related I'm here for, like spotlights on designers and how they go about designing their patterns, how to fit a pattern to your body shape, history of patterns / sewing, you name it. The ones where you find patterns for brands i particularly love. I relish nothing more relaxing than watching your videos with a cup of coffee on a Sunday ✨

To be honest, I couldn't quite work out what you were asking. I love my Sunday morning coffee whilst I watch your weekly update. I never think to use my SHJ code. However, I do not think that I would pay to watch it. I would probably just visit the website.

I would pay. I watch every video you put out. Love the videos, love the website.

I enjoy your Sunday pattern round-up and as a result you are my go to place to buy patterns. I probably wouldn’t pay a subscription but would be happy to contribute to a Kofi account.

I think I would sign up for paid content ! I really enjoy supporting my favourite RU-vid channels in this way. I consider myself a confident beginner sewist and I’ve learned so much from you explaining sewing patterns 😊

Hello Kate, this might be the first time I’m commenting on any RU-vid video, but I do feel like I owe you as least that. I would pay for content because I can afford it and what you do is valuable to me. There are just a few sewing channels that I watch regularly and yours is top of that short list. I try to find just a few sites and stick with those to avoid being overwhelmed - if I’m going to actually make a decision to buy a pattern and sew something, I don’t need too many opinions and options in the mix. But it seems like no one really has what I need and that goes for the few fashion bloggers/vloggers I follow. The content I am most interest in is about capsule wardrobes, trend sewing, sewing outfits and tutorials. The trends videos you do are really great although I’m more interested in basics and athletic/athleisure clothing. My goal is to eventually be sewing most of what I wear on a regular basis, so I’m on a quest for the perfect T-shirt pattern that I can sew over and over again. Then some pajamas…I need to learn about how to source sustainable fabrics. I would pay for something like a sewing club or if you offered concierge services for helping people select patterns and perhaps being available as a tutor throughout the making process. It would help me to be accountable for finishing something on a timeline - like having a personal trainer or being a member of a class.

As I have small people, I can’t concentrate on written articles so well but videos I can at least wind back or rewatch where I miss something that interests me. I’d love some kind of thing where I could spend a coffee amount and put a certain number of those credits towards a pattern, or get access to a freebie (that isn’t really a freebie) occasionally. I love you folks - Kate keeps me sane as I haven’t been able to sew anything for years with the toddler around - but money is also pretty tight. 😓💚

I would definitely pay for a SEW THE TRENDS special where one complete trend outfit is made with featured patterns and trending fabrics that are available online. Package it all with some tutorial content and I will be there!

That is the most adorable puppy!

Hi Kate, I love your channel & look forward to seeing the new patterns that are coming out but tbh I couldn't afford to pay to watch any channel. I do hope you get more positive support and that things do become more comfortable for the business. I'll keep watching & liking & 🤞all will be well. x

Hi Kate, I Don’t comment very often but have been a follower of yours and the Fold Line vlogs for many, many years. Always enjoy them and realise they must take a lot of planning and time to create and have been to fashion exhibitions, read articles and books and watched series and films on your wonderful recommendations and supported The Fold Line by purchasing PDF’s and patterns. I would be happy to pay for additional content but can completely understand that others may not be able to afford too… I like the idea of a pattern club that someone suggested but that may entail a lot of extra work for you guys too. Good luck with whatever route you choose to go with❤️xxxxx

Your videos are my favorite, and I can't wait to watch them. I would happily pay for more of whatever you have to offer up. I pay a premium to support my favorite podcasts and other RU-vidrs whose content that I like. As someone else said earlier, the British pound is powerful against the US dollar. I buy what I can from you but right now it is in excess of $3.00 for one pattern. I would much prefer to pay for a subscription. I love everything you put out and I hope this doesn't sound creepy, but I could listen to you talk all day!

I don't think I would gain from written blogs and probably wouldn't subscribe if there was a fee to be paid. I always go to The Fold Line for all my patterns now. The service is great. I enjoy the visual presentations that Kate gives us every Sunday and really look forward to them, just the way they are, especially as I am probably one of your older viewers, determined not to slip into old age. Do please continue exactly as you present your items now - short sweet and free please. Sue

Hi Kate love your blog and love it just as it is ❤️❤️❤️❤️

i do not do paid subscriptions but it is a good idea.

Hi Kate, thank you for inviting comments about paid content. Your videos are such a breath of fresh air on RU-vid. Thank goodness for the folk like you who don’t start with “Welcome to my channel! Though, I know they mean well. I don’t know what it takes to get folk to pay for content. If you look around at what is available is there content that is missing? Working hard to create videos without seeing a financial benefit would not be sustainable. I’d love to be the person who would pay, but I probably would not. Sorry.

Financially for me I couldn't pay a subscription to watch extra content, I love catching up on a Sunday morning with some sewing/pattern videos. I love your content and possibly in the future is something I could think about but not viable for me just now.

I’d be happy to see what you are thinking of providing as it sounds really exciting, I would be prepared to pay as long as the cost was kept low as I’m retired and have to think where I spend my money. Your videos are full of information and have provided a great source of everything sewing related.

Kate, I would support you on Patreon, if there was even one additional video per month with special subscriber content. I am less likely to read any additional content. I certainly want to support you and make sure your business is sustainable!

I am trying to take budgeting seriously this year, but I would subscribe as I love your content.

For the extra stuff : Ps I’m thinking - a single garment but a range of differently styled patterns - ie button down shirt / blouses, at different levels of simple to sophisticated, and to suit differing body shapes. You analyse things well and have lots to offer 👍. Happy to show financial gratitude for all your work, even when not buying patterns 😎

Good morning, I love your videos but personally I wouldn't pay, but like on the other comments a pattern club would be something I would consider. The Fold line website is my go to for sewing patterns 😊.

I love your videos and really appreciate being able to find info about all the new pattern releases. But unfortunately, like many, I won’t be able to pay for the content - would just have to find another way of getting the new patterns info :(

Hi Kate, I do purchase video content in the form of "Lauren's Hints & Tips" on sewing for a fiver from G&G. I see that as value for money as it will prevent me (sometimes) from making a mistake on my sewing garments. Whether I would be willing to purchase video content from The Fold Line would depend on the content and if I saw it as value for money, e.g. save me time, money, headaches on my projects or if it was teaching me a new skill. Hope that helps and apologies for the delay in responding. 🙂

Yes Kate I'm game for stability. It is exciting ❤❤

I would absolutely pay for bonus content like I do on Patreon, video form is preferred. I'm excited to see what's coming!

Until Lent it's is a ball season on the Continent, that's why Tauko, Burda and so on have a lot of formal, dressy content at this time of year🎉

Hi Kate. I get a lot of joy from what you put together in The Fold Line blog and RU-vid clips and would love to show my support. So, yes I’d be happy to subscribe to content - whether the existing special content that you do, such as seasonal trends or other pieces you might put together. I don’t know much about the types of platforms available. At present I subscribe to audio podcasts which have additional subscriber content or through Patreon make payments for publicly available RU-vid videos to support those individuals or groups. I look forward to seeing what you putting together. xxx. Karen

Definitely happy to pay for extended content. Same style as to what you already do but a little more in-depth. I like the visits to high street shops and how you find patterns to mirror the trends.

I totally understand your dilemma and the fact you want to stabilize your company. Your pattern reviews are something I look forward to and I buy pdf’s from your website. I would not pay for content or extra content and to be honest would look elsewhere if I had to pay. Life is very expensive for us all at the moment. Adding another subscription to the budget is probably not something many people will do.

Love your content. The weekly new pattern videos I do watch but wouldn't pay for, as they are useful but essentially advertising, but I'd happily pay a subscription for other content - sewing the trends, deep dives into movie costumes etc. Good luck!

Just another thought - surely by providing these videos you are selling your products as the viewer is more likely to buy from your website?

The extra content is intriguing!

Yes

Anything you guys produce is great so I’m on board..I like to see/hear content which I have on in the background whilst I’m preparing projects or cooking dinner etc

Love watching you - the first thing I do on a Sunday morning. Would definitely pay a subscription for more - my preference is video rather than written but that just me. Please keep up the fab job 😊

I’m not generally a subscriber of things but I do have one that’s sewing related it’s a fiver a month and for your style videos I’d definitely be pleased to show my appreciation financially. Btw the video yesterday on the winter wardrobe layer’s really was motivating and helped me understand myself and my preferences So I have been able to fix a core of patterns for this season. I love you stuff Sew So Good💕❤️

I look forward to your weekly videos but I probably wouldn't pay for more. I have to mind my ps and qs too! But thank you so much for all you do on this channel!

The new Itch to stitch shirt/dress is so lovely. I bought the moment it was released! As long as the weekly pattern edits, and maybe a little video here and there, could still be free, I think I'd be willing to pay a small sum for some extras :) I think a success criteria would have to be that it would be easy to pay (type Ko-fi, paypal or similar). I am only really interested in video content. Content wise, I would love to "come with you" to some exhibitions in London, and I would love to see some of your makes, favorite patterns, pattern detectives etc., and I would definitly pay to have more of the videos where you have pattern suggestions for movie costumes. Maybe some people would like a pattern subscription box? (I can't due to the import taxes, but still..) Good luck on your new endevours!

Happy to pay, your content is excellent and very useful to me.

I think it would depend on the contents. I’d also be happy to pay for a coffee etc. you provide such a great service to the sewing community. My Sunday mornings are coffee & you 😅

I would buy a coffee. Times are tough

Yes, I would pay a small fee, something like a Patreon subscription, for additional content, and perhaps a discount on patterns?

Hi Kate, Looking at the comments was a bit disappointing I must say. You did state your videos would go on as it stands. I have joined several iterations of the “extras”. One I will be leaving as the extra really isn’t and the other is so worthwhile and enjoyable that right now I wouldn’t think of leaving. So, it would depend on what the extra’s would be for. Sew alongs, problem sewing fixes, fitting videos etc., would be worthwhile. Considering your international audience a mix of pre-recorded videos and some “live” events (trying to accommodate time differences) would be great. I have a ton of patterns right now that I haven’t used as I am afraid of cutting into the fabric (I seem to have an obsession with Italian wool and a local shop quite often has it for 75% off - so have quite a bit of that as well). I work part time in a fabric shop, so understand how tight the market is right now. I LOVE what you guys do and you are where I go to buy my patterns. XOXO

I agree with many economically many cant afford a subscription, but a kofi type donation would work for many, i know i would buy you a coffee, if it was something i used to create something or it was shared knowledge that i would usually pay for. Difficult to keep everyone happy but do whatever is best for you😊

I’d support a Patreon, Discord on similar but really the pattern companies could do a wee bit of sponsorship…I bet there’s not a one of us who hasn’t bought a pattern after seeing it on the edit. This is probably also true for many who are outside the UK as some have commented…I also enjoyed your Xmas discounts…would pay regularly for access to that sort of thing…

I would pay for zoom meet-ups with your community. It would be so fun and useful to follow up on your brand edits and tv/film inspo videos with a live chat. People could share additional patterns that are good matches for the given brand or show; share sewing tips for the trickier patterns; and maybe those who have sewn them up already could post pix in the chat? That way you could earn a bit of income from all the hard work that goes into the videos without putting up a paywall.

I would indeed pay for premium content. Love your site

I watch to see the new indie pattern releases.

Hi Kate. Much that I love your videos and watch almost every one of them, I’m not sure I’m in a position to regularly pay for more content. It’s not that I don’t appreciate what you do but I feel I buy most of my patterns through you so I feel I’d be paying twice. Your videos already make me buy more! Diana

Yes I would be happy to pay! Love it. Esp the fashion edit ones where you go out and about! Xx

Totally understand the need to look at ways of surviving as a business. It’s tough out there! Love your work so as long as the cost is kept reasonable I would be willing to pay for video content. Good Luck

I would not pay for content and I get enough emails. I love what you do now.

I'd definitely pay for more of your content ❤

Hi happy to pay price of coffee, agree with others you are very generous with the amount of content you’ve been providing especially lately. I assume current content will stay the same but you’ll do bonus items so you’ll retain current viewers. I prefer your video content and possibly tease with discounts as well?

Love it as it is. If you have the pattern I’m interested in I’ll get it on you website. No printed ones/label/notions sadly because of Brexit. I do see your vids as part of your advertising, I wouldn’t go beyond a paywall.

As with the first answer yes more sew the trends etc What about doing a monthly kit including fabric. I pay my patterns from you but I like tissue patterns so I print elsewhere (don’t know if you can offer an option) could you ever bring back the in person sewing Weekender but commercially, it used to sell out so fast and I’m sure people would pay more.

It depends on the content but I would consider some sort of subscription that included videos and a pattern every so often (eg every 3 months).

I really enjoy your content and you are so enjoyable to listen to, I value your sewing skills and would gladly buy you a cup of coffee!

Yes! I would pay.

Over time it seems like you've added so much wonderful content above and beyond the "The Edit" which has to take up a lot of time just on its own and given the comments below might be best to leave as is as you've already noted! Some of the other content that you develop (the Capsule is my fave!) would be standalone worthy of paying for as well as other types of content that would come along. Kofi might be hit and miss but something like Patreon would give you a more sustainable funding source. Love your channel- my Sunday morning go to even before coffee~