The End of Meat May Be Impossible 

That's one slick title.

This woman needs more doors in her room.

“It is also highly processed” It is *only* processed. That’s the entire point bruh

Methane from cows should be called Moothane.

The key will be getting down to "Walmart ground beef" prices.

Greatest clickbait doesn't exist... Bloomberg: Hold my fake steak

omg "impossible" in the title is actually just referring to the company itself

Well, Musk said driving your own car would be outlawed by 2020, so I'm not convinced timescales like these are anything more than "aspirational."

I've had an impossible burger, and I can assure you its NOT like a real burger, not even close. However, its for sure leagues better than any other plant based products out there like tofu burgers. So all in all, its a great product for people that already want to transition to vegetarian lifestyle for the environment benefits, but it will not magically replace any real meats at all.

Me as Indonesian, eat tofu and tempeh every day

if they start with successfully emulating bacon, it's gonna be a landslide :D

They only test it in burgers when there are multiple types of meat and incalculable ways of cooking...

"They're not necessarily better for your health" Because the people who wolf down burgers care so much about their health...

Impossible Foods: Let's make plant based pork! Muslims: Am I a joke to you? (but yes I would be looking forward to that)

Humanize artificial things Artificialize human things

6:28 her room is 75% doors

They had me at "secret ingredient"

This is quality clickbait 🤣

Glad to see reviewbrah made it into the B-roll!

Me in the beginning: That's pessimistic... Me one minute later: Oh... OOOOOOH.

Some people are needlessly scared of GMO's, MSG, and 5G.

I went full vegetarian for 7 months in 2018 (felt clear-headed and great). After that I cut down my meat consumption by 90% of what it used to be. I have had these plant-based burgers and they are outstanding; miles ahead of the veggie patties of the 90's. I am definitely on board!!!

In other words- prepare for vitamin deficiency, weak muscles and bones, and your teeth falling off.

The meat industry has hurt itself by getting to greedy, cutting corners, etc.

It’s $7.00 per pack of two patties right now. They have to pack 8 patties at $7.00 price for me to start buying it as much as I used to.

Average Chinese don't care about animals, so that would be a tough sale...

2010 : when we get to mars, we are going to have canned food. No fresh meat 2035 : yummy, fresh meat on mars. *THE FUTURE IS NOW, OLD MAN*

When this technology matures governments should really aid these meat replacements with lowered taxes or similar policies. Could be huge for the environment.

They didn't say that impossible was going to replace the entire meat industry, they said that plant-based in general is going to replace meat.

I will switch IF it is tastier, healthier and less expensive than real meat.

One day, I want to be able to eat food entirely produced from science: Hydroponic grown produce, synthetic meat, bread made from genetically modified yeast. I want my food made in a clean lab, not grown from disgusting dirt.

After watching it, and looking at the title again, I say: “aahhhh”

I don't think that Impossible meat will repleace the meat industry for varius reason. 1) it would be a monopoly which is bad 2) "It tastes like real meat" , it's half false it tastes like cow burger but a cow tastes different from a pig. I don't think that any reasonable human would give up on bacon. I mean what's the point of a burger without bacon. 3) cows are used as a source of milk and cheese, old milk cows are used in lower quality meat industries *coff* fast food *coff*, but if you continue to produce milk you still in need of thousands of cows that eventually will die and if let them die without eating them you will need to get rid of thousands of cows' corpses, basically wasting meat. So it would be worse than now. 4)As i said earlier since every animal tastes a little different part of the world where they eat a lot of different animals will not adopt it (at best it would repleace some burger). And europe is that part of the world, form goose to quail form cows to pig, form sheep to goat. 5) Farms didn't stopped people form continuing to hunt 6)Not only different animals taste different but different parts of the same animals tastes different. A steak tastes different form a burger and it tastes different of an hotdog. Plus higher quality meat is determined by the fat structure and quantity of fat in the meat, but if you had to replicate thoose structure in a lab, you would need to recreate an entire cow, and at that point why not just breed cow? 7)If you say that a cow pollutes more than a lab cow you would be wrong since we have no data about a lab cow, their actual data regards cow burger vs lab burger without considering the milk produced, the fact that cows excrement are used for biofuel energy and as manure, and how a mass production of Impossible burger would scale

what about price ?

What I like about this "impossible meat" is that it contributes greatly to reducing fossil fuel consumption and reducing greenhouse gas emissions. I wish for it to completely replace traditional meat and for traditional animal based meat to become an expensive luxury offered at high end restuarants in hotels such as the 7 star hotel Dubai (Over there it would be halal too).

The biggest hurdle is that they are using too many expensive veggies or trying to make profit before trying to end meat. I'm not gonna pay $5 for an impossible Whopper. If it was $2 okay, and that's still more than what a McDouble with real beef costs.

I wonder what they'll do for steaks.

Chemically driven rubbish will never seriously challenge the real thing

Aside from burgers what other meat dishes were they able to replace. Since it seems impossible to replace meat itself

You'll need to overcook it, char it (dry it out) with coal or smoke it, to get a meaty texture.

They can't make a brisket out of it

I thought it was ending because of the Covid-19, thanks title🙄

It really bugs me that everyone's solution to cow methane is less cows. When a much faster solution is to change the diet of the cows to something other than corn.

Other alternatives to protect the environment such as less consumerism rather than abolishing meat and dairy

"It will be the meat industry in 20 years" Exactly the thing the CEO of a "tech" company with rapidly rising stock value wants to say. Similar to the claims made about autonomous cars, cryptocurrency, solar panels, and all other popular "tech" things in the zeitgeist. They all say in 10-20 years the world will be different, so get on the stock train as fast as you can. Progress is progress but none of these will happen in 20 years.

"We took meet that had all these problems and replaced with this super chemically processed procedure which has infinitely more problems!"

It’s not a substitute. The ONLY reason some people can’t tell the difference is because they load their burgers with other crap (lettuce, tomatoes, onions). Just make it as a simple burger or cheeseburger, and it’s extremely easy to distinguish between the real beef and fake.

remember when they tried to replace butter with margarine, and it was way the fuck worse like 20yrs later....

If they could make an impossible bacon I bet they'll be more valuable than amazon

4:23 Reviewbrah is spotted.

In Germany they say Beyond Meat is GMO

Did a little test this July 4th: made both beyond burgers and regular burgers for my guests and no one said anything LOL. The key is to keep the patties thin. There's no difference at that point.

Does not matter...I will just buy a farm and start producing beef, lamb and goat for myself lmao

I hate the person who came up with this title

All the cows are rooting for this to work

They are so many things in this product that cause allergic reactions. I can't have coconut and their products are filled with it.

I love how people that support plant based diets always forget the amount of water, pesticides, herbicides, and fertilizers agricultural requires. Then they forget to aknowledge that large swaths of land are only suitable for grazing, that methane breaks down into CO2 after ten years in the atmosphere, and organic fertilizers are manure.

These hydrogenated oil patties are gonna be a disaster for human health

Beyond Meat products are everywhere here in Canada, but I just can't get my hands on an Impossible product to try them out. I really like Beyond's stuff, so I want to try their competitor too!

I was thinking this the other day. Don’t hound me for interviews.

Me: *eats tahu (tofu) since the age of 4* "ehhh close enough to meat"

This is amazing, please make this happen; I've been a vegetarian all my life, and for the 1st 20 years of it, finding restaurant & take-away vegetarian burgers/kebabs/etc in South Africa was impossible. .. no pun intended :D

I´m not a vegetarian, but if you make me choose between a normal hamburger and a beyond meat hamburger, I will always ALWAYs choose the beyond meat burger, it´s the most wonderful and for me, the tastier one I have ever tried, it´s wonderful!! And my wife loves thebeyond sausage, I don´t so much, but she loves it!! We don´t get the impossible burger here in Colombia, so we will have to wait. And they don´t talk much about one of the most important topics, with this burgers, we will not have animal cruelty anymore, that´s for me more important than anything else.

I love how they equate 'all meat' with ground beef. They can't even replace all beef products, let alone all meat products.

Taste is the first step!! It just doesn't taste like meat. Or it's just me? Let alone the nutrition and other methods of cooking meat... So, long way to go.

Meat is not going anywhere. I will eat it until I die.

The thing is that it is just an American thing. Meat is not just for burgers. If you go to MANY other countries, there are a lot of dishes that are really all about the meat and everyone eat all the time. We rarely eat just hamburgers

another avenue to reduce environmental impact would be *gasp* producing meat in a lab. We're probably far off, and to make sure it's safe will take a lot of research. But imagine huge scale production of meat that requires no animals. Meat itself has unique nutritional value that contributed to the development of our species. I don't think it's realistic to eliminate it entirely

My business start up is looking to replace vegetables with meat based alternatives. Invest now!

BloomBerg Great Video ! I Can't Wait for the Day You do A Video On Me in The Art World.

In their defense McDonalds hasn't actually served real beef in decades.

Impossible if you make an Iberico tasting fake pork you have a new customer.

I really hope they can deliver on their promise..

Mark Robber already talked about this years ago😂😂

I do not get the comments that say it tastes like meat.. I ate an entire one and it does not taste like beef, it tastes the best of all the non-beef burgers but taste is off and texture is a bit rougher. I give them props what they have done.

If the product goes successful in the future, it'll reduce the amount of meat people consume every year. I don't think people would ever stop eating real meat.

anyone can do it that's why this company is worth nothing but thanks for changing the way people think about meat they just sped up the inevitable

Jeremy Clarkson and James May 😂😂😂😂😂😂🤭🤭

If it is: 1) The same nutrition 2) The same price 3) The same taste as meat, it will work.

So my overall concern and what's holding me back from fully embracing plant based meat is the following: As a Jiu Jitsu guy and weight lifter, I need to consume complete protein that has all 9 Amino acids if I wanna keep building muscles and perform at peak. For me to get my complete protein, I need to buy specific plant based products i.e. quinoa, buckwheat, tofu, etc While Tofu is super cheap, quinoa and buckwheat tends to be on the expensive side. Plus last time I checked those plant based meats really cannot hold a candle to how much protein a meat has. Don't get me wrong, I love buying plant based meat and I am hoping to add more into my diet over conventional meat. But if they want me to sell me on going 100% plant based meat, they need to show me the plant based stuff has just as much as complete protein as the "real" meat.

I would bet against this product.

Watching while eating ribs.

There is no question that the livestock industry and dairy industry are one of the biggest contributors to global warming, rivaled only by the energy industry and the transport industry. The amount of carbon and methane omissions and the destruction of forested land that the industry necessitates can not be reconciled with a green future. Nearly all studies on longevity have indicated that vegans on a balanced vegan diet live just as long if not slightly longer than meat-eaters on a balanced omnivorous diet. There is no essential nutrient that comes from meat and dairy that cannot be substituted on a vegan diet. Sufficient protein can be found in soy, beans, lentils, nuts, nut butters, chickpeas. Sufficient iron can be found in leafy green vegetables, dried fruit, nuts, seeds, and cereals. Sufficient B12 can be found in nutritional yeast and other vegan B12 fortified foods, as well as commercial supplements. Sufficient Omega 3s can be found in seaweed, chia seeds, and plenty of commercial supplements exist. Young children can be raised healthily as vegans as long as they are breast fed as infants and their parents adhere to a healthy diet that considers the aforementioned nutrients along with all the other important nutrients like calcium, fibre, carbohydrates, healthy fats, vitamin C etc. The vegans I know (including myself) eat a much more balanced diet than most meat-eaters I know. Meat poses some of the greatest health risks to humans short term and long term. I'm sure you are aware of the risks that red meat poses to cholesterol levels and heart disease, but the risks go far beyond that when you look at the long-term effects of the livestock and dairy industries. Simply put, we are in this global pandemic mess right now because of the livestock industry. Nearly all pandemics throughout human history have been zoonotic diseases, which are diseases that normally infect non-human animals but manage to mutate by chance and cross the species barrier to infect a human. The events of this occurring are rare, but new zoonotic diseases are projected to occur more frequently over time and we as a species are drastically speeding up this process. this is because zoonotic diseases thrive in the conditions created by the livestock and dairy industries. Keeping animals in tiny confinement areas allows disease to spread faster, and as it spreads faster, it mutates faster too. As it mutates, it becomes more likely to have the necessary mutations to infect a human. The constant human contact with animal blood and feces that is involved with raising and slaughtering livestock also poses a greater risk than regular human-animal contact. Beyond that, our livestock industry is also making these viruses more dangerous because there is strong evidence to suggest that the over-usage of antibiotics in livestock feed (which is necessary for the industry to remain operational at its current scale) is rapidly increasing the degree of antibiotic immunity these diseases will have over time. The livestock industry creates human biohazards, this is not up for debate or discussion. It is not a matter of if, but when the next coronavirus is born out of a wet market, slaughterhouse, or meat factory if the majority of human society continues to consume meat and dairy products. if you are middle or upper class and live in an area where meat alternatives are available and affordable (which is most urban and suburban areas in the developed world, basically anywhere but food deserts and some of the poorer regions of the world), and you don't have a serious combination of multiple allergies to foods like nuts, seeds, lentils, and beans, there is no ethical argument that justifies your continued consumption of animal foods. We don't even need to talk about the animals and their rights to demonstrate how harmful the meat and dairy industries are, cause it's not just the animals that are hurting. It's us.

It's not just flatulence that causes the increase in methane it's also the burping due to processing of breaking down complex sugar from plants.

Do you want to do something about the enviroment, health and debt?, ride a bycicle.

"Livestock farming is responsible for nearly fifteen (14.5%) of greenhouse gases." Bullshit! 1. Livestock is a carbon neutral system. Cows cannot emit any more carbon than they take in via food. They do not "create" gasses. They convert carbon from one form to another. 2. The emissions are all at ground level. Very little of it rises high enough to actually act as a greenhouse gas. 3. Plants take up CO2 and Methane at the ground level. It's an important part of the ecosystem. 4. Livestock like cattle do not produce anymore greenhouse gases than elephants or wildebeests. I've never once heard a vegan say we should reduce their populations to cut down on greenhouse gasses. This propaganda is just Vegans trying to piggyback their cause onto climate change so they can sound more important. If you care about greenhouse gasses and the environment then the only industry you should seek to abolish is the fossil fuel industry. Unlike cattle that converts grass into gas and gas then gets taken up into grass, the petroleum and coal industry digs carbon up out of the ground to be burned and then ejected via smokestacks straight into the atmosphere. Livestock produces ZERO new carbon in our ecosystem.

Working at a butcher shop when I was younger really gave me perspective, I used to go out to a farm once a week and we used these CO2 plungers to blow a 1 inch hole straight into the cows brains and sheep too. It seems like it would be a quick painless process, but the animals would go into a crazy convulsion making terrible jerks and awful screaming noises, no moooos it bahhhhhhhhhs, it was awful. And when I eat meat or any other kind from whatever animal it comes from I just get sick remembering all that I was made to do back then, seeing such agony in these animals. If an animal like a moose or dear is on the side of the road after being hit I will happily convert it's body into sustenance that will last a long time. But slaughtering cows and other animals by the millions so that we can get a cheap price at Walmart just hurts me knowing that things are so easy these days to the point that a great amount of the meat gets thrown away often. I'm conflicted. We evolved to eat meat and that is clear, but not like this, not this way.

The thing I've heard, is that it all hinges on price - you have something that's close enough and lower in price than beef, you'll have people making Impossible/Beyond into the default and actual Beef becomes a luxury item instead of a major food group.

I think I'm gonna stick with grass fed beef . Thank You

Relying on synthetic meat means I'm dependant of another giant corporation that has profit as it's goal, not my health. I will resist.

Just like every other imitation product that people claim "tastes just like the real thing", it doesn't.

They always tell me that processed foods are bad. But isn't this like one of the most processed foods that's ever existed?

Make impossible bat for China

"The FDA says its safe".......Right....FOH

But the cost of impossible meat is alot higher than normal meat, it cost about 14 SGD here while actual beef patties cost about half that price

I LOL at “Lets be real here, we are micmicking burger here not kale salad” 😂

Back in my day when we wanted to eat plants we made a "salad." Nowadays kids mash up the salad into a paddy, throw in additives you can't pronounce & call it a burger.

Time to eat lab-grown meat! YEEEET! also, first comment

The problem with china is that its the original source of plant-based meat, tofu and other soy products have been treated that way for centuries. It is far from new, on the other hand, real meat is a status symbol, a sign of wealth, a testment to the fact that famines and food shortages have become a thing of the past. The marlket is also extremely adverse to GMO. It will be very difficult for companies, particularly american, to alter the public perception

$69.99 for 20 patties... It's currently too expensive to change the world.