The END of the Celebrity Brand 'Golden Age' 

Yeah I agree that’s what I was getting at towards the end

i literally think this every time i see a celebrity launch im like y’all need to look at Serena Williams but im sure they also have stocks and investments that they don’t disclose

um real estate good luck affording a house

I’m not trusting my hair with any celeb brand, let alone one that doesn’t have at least a year in the market with efficacy reviews and clinical testing.

Yes exactly!! There’s some small brands doing very interesting stuff and actually looking trying to fix unanswered issues, but they lack the investment. There’s already a billion of products that can give my hair “shine”, “moisture”, etc etc etc

I highly doubt Rihanna needs to do a cash grab, from all I have gathered about the way Rihanna runs her businesses, I hardly doubt she just woke up one day and decided to drop Fenty hair, this would have been in the word for ages, she also just became a billionaire on paper. While she may not have any immediate access to billions, she’s a billionaire. 😂

That doesn’t sound like someone scrambling to make money, she also makes a good amount of money from her music, I can’t speak for the others, maybe you guys can educate me on why a billionaire would need to rush a cash grab…

She also has a whole audience begging for an album, surely if she needed a cash grab, she would release music, idk 🤷‍♀️.

@@polynarcs music makes entertainers much less money since streaming, and it’s not nearly as lucrative as selling a product. You have to tour to make money off of your music. Rihanna is clearly done with that labor lol.

Agreed. I think celebs are scrambling to launch as many profitable products as they can while they still have peak popularity and relevance as they see the decreased interest in culture.

The only negative I ever found about GDY is that it will. not. fade. I constantly change my mind when coloring my hair tho, so what was a negative for me is a positive for everyone else! It’s a great dye and you can tell she was involved in the process. For those of us who don’t wanna buy AF anymore it’s SUCH a good alternative

@@manic_girl lol that's a good point 😅 I dye the bottom layer of my hair usually and I've had it green for almost 2 years now but recently changed it to orange... That was a pain to remove but hey, it was worth the hassle!

@@itsbuttonyall absolutely! It’s my fav semi permanent dye I’ve tried. Imagine my surprise tho when I tried to remove it with a bleach bath and it didn’t budge 😭

i got heat for a gift and never used it, it just sits on my shelf, can’t believe she discontinued it 🙁

I honestly think the hair care line is her mom’s passion project and she just funded it. Ms. Tina is a licensed hairstylist and a former salon owner, so i think that’s why. Plus the way Blue Ivy was ridiculed as a child because of her hair and we now see how glorious her hair is, it kind of makes sense.

I didn’t even know she launched a hair care brand 😮 Nobody is hyping it!

Same ❤ I wore it one summer night going out and got some really nice compliments

Ugh it was so good! I got a look up the notes now!

Thats a good point. Its hard to have the same smelling perfume.

Thank you for saying that because people act like is Rihanna create everything in the beauty cuz they like her

there's a lot of videos that show that those lip kits under stocked hence why they were always selling out. they were providing a limited supply to begin with. but very true about the marketing lol

The lip kits sucked and were very drying. She just practiced fomo marketing and would only stock very little so it always sold out and appeared more popular than it actually was because people wanted to have it for fear of missing out

ugh yes I love ari's vanilla scent and her lip liner

and they’re affordable too! sometimes u can find them at nordstrom rack for even cheaper

I didn’t know Dwayne Johnson had a hair care line. That’s so ridiculous 😂🧑‍🦲 It’s like Jlo selling alcohol. Even when she says she doesn’t drink. A mess! 🙄

He has a hairline?? How😂

Kylie did and it’s currently flopping like hell.

Diddy does not own Ciroc, he was the face of that brand

@@Matchamushibecause hers just screams cash grab, alcohol also just doesn’t suit her image to me and probably others. she’s become to oversaturated. I feel like it fits Kendall a bit more, and she sticks to her alcohol brand (818) so it seems a bit more authentic. Where as Kylie has like Kylie swim, Kylie cosmetics, KHY, Kylie baby, Kylie skin. just too much going on .

Fenty has good products overall and the prices aren’t outrageous!

It's owned by LVMH tho

Fenty is majority owned by LVMH. The same company that owns Louis Vuitton, givenchy, bvlgari, dior, Hennessy, fendi, mark jacobs, sephora, Hennessy etc. So your money for " black owned brands" is actually going to THE RICHEST MAN IN THE WORLD 😂😂😂😂😂. So not only is your money going to a white person, but its not even going to an ordinary white person, its going to the richest white person. In reality, people think Rihanna is just some ultra smart business woman but she really just is partnered with the biggest fashion and cosmetics company. Of course her brand was never going to flop with lmvh.

@@howsie123 yes, I’m aware. I hope you didn’t think I literally thought all my money goes to one person. Like….you know there’s hundreds of employees that also get a cut I’d hope… I support black women and Rihanna set the vision for this business. She has business partners and many people with her to help build that. Including LVMH. I also noticed you skipped the part where I said I also give money to smaller black owned brands too. Chances are they have white employees/people in leadership roles too - should we not count that? Honestly, I don’t know if you’re purposely being dense because you don’t want to give her her flowers because she built that brand including making the connections to be able to partner with LVMH. I don’t care if she doesn’t own 100% of it - she had a vision and enacted it. Or maybe I guess a black woman has to do something all on her own to for it to count? Do we not support Mielle once a big stake gets bought by a big corps - does the work suddenly evaporate that the black female owner put in? Anyway, you sound like a salty person. Imagine reading someone saying they like to support black owned brands and finding a way to make it a negative by being purposely obtuse as if that person said the black owned brands need to not have any partnerships at all involving other big businesses. Exhausting.

@@shaneking5246 I understand how shares work. Rihanna owned 49.99% of the stakes. LVMH owned 50.01. Does her partial ownership not count because of the that 0.02% difference? Let alone the fact she set the vision for it - LVMH invested in her vision and brand - Fenty is her last name. It would not exist without her. Imagine being the type of person whose first impulse hearing “I like to give money to black business” is to find a way to go “ACKSUALLY” and discredit the work a black woman put into building said business because she did it with investors. Annoying.

What's the name? I wouldn't mind seeing it.🙂 That clip was funy.

@@GoaWay... I can’t remember but Emma Thorne just did a video about it a few days ago, I saw it from that

@@pinkapoppy Emma Thorne. 🤔 Okay. Thank you. 😊

Completely agree! Been using her products for 4 years now, always do a big order for Black Friday and replenish through the year. She feels very involved and authentic tho, it doesn’t feel like a cash grab for her

I appreciate that!

😂

Makeup by Mario did not disappoint

Lady GagGag has the boorish manners of a Yalie.

it's sad bc rem beauty had so much potential and i love their aesthethic but their quality... honestly can't agree with you about Rare Beauty, the are yet to miss for me, their products are legitimately great and i use them daily even my mum and aunt love them and they're not into makeup at all! Always wanted to try out Haus Labs but it's hard to get where i live, another makeup brand i wan to try is aboutface by halsey it looks amazing, have you tried it?

@@lauraboredom2168 about face was another big miss for me bought almost every product and it was so hard to blend, just not functional. Brow pencil was a let down. A lot of my makeup artist friends said the same thing.

Elf is actually really good for the price too🌸

I love ELF! Their pure skin collection for skin care actually calms down my super sensitive skin 🙌🏽

elf is too unfortunately

I hadn’t heard that. Still it’s the only brand made with the disabled girlies in mind so I hope her politics don’t take it down

Wait really? I’m gonna have to look up - I haven’t bought from Rare yet

Aww thanks🌸🌸. I was going to replace it soon though 🙃

@@tinysey awww it's ok just gives a bit of nostalgia! I still remember your magical girl and feminism video !!

@@OhMyEcchii that’s a throwwww back. thanks for sticking around this long🌸

And I feel like she missed her mark, it’s now joked abt online how her brands continuously flopped. Imagine the success if she put out a brand that was actually good. To me, It’s very clear that her goal was to spend as little money as possible on production to have a higher profit for herself, at least it feels that way.

Me too. I hear that her new hair care line is good too!

Her products are good and she actually works with her brand to get a certain level of quality - at least for the beauty side

Probably takes other opportunities of jobs when they flop and waste their net worth😂

Celebrity culture was drastically declining before that

​@@kevsthaunicorn4935bcuz of their personalities and dramas to them be cancelled

celebrity culture has already been on decline + most of that is just performative activism