The Evolution of Football Logos 

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done bayern munich dirty at the start 😂

Never ask what Bayern Munich did from 1939 to 1945

Other Brands: "We changed our logo for simplicity and modernism" Bayern Munchen: "Well lets just not ask....."

That old Bayern Munich logo is so iconic. I've seen people wore it in history books and documentaries

He really put Bayern’s OG logo, goodbye ad revenue lol

Juventus' logo change is still a terrible downgrade. Who agrees?

As a Galatasaray fan I love the fact that our logo is so incredibly minimalistic that you literally can't simplify it further anyways. It was perfect then, it's perfect now. Sometimes you'll see eager young designers have a go at re-imagining it, usually by adding superfluous details and wacky contortions of the letters G&S, but they never come even close to looking as elegant.

The Real Madrid logo defines football royalty and heritage.

Tottenham can change their logo but will never change their trophy room

As someone who studied for a BA in Design & Majored in Graphic Design, I enjoyed this video quite a bit.

Real Madrid old Logo is the best and will never get old. This carried the whole history

Many changes in recent years have been done because it transpired that the crests used by years were never trademarked - Arsenal's simplified badge from 20 years or Portsmouth's very slight change which was recently adopted was because the old designs could be used by anyone.

That bayern logo looking a bit suspicious ngl

Logo changes from Inter and Man City were horrible. Especially Inters logo was way better before. I don't care about some marketing guy deciding this, the logo is a essential part of the history

Bayern's old logo is kinda spicy

0:12 Bayern Munich's first logo💀💀😭

Wow! That's a great video. Absolutely amazwd by the detailing of Logos and your breakdown of those details. ❤

I can totally see an American absolutely oblivious of Football , getting that Inter Miami tattoo on his back because of hype...

All these brands are losing their souls. When a new brand comes up with some personality and connection, it will be legendary!

Bayern's logo looks so good 👍

Several of the logo changes of known football clubs in recent years were terrible, they take away so much from the history and appeal of the logo and what it stands for in a misguided attempt to look "modern". Examples such as Juventus and Inter come to mind. I do agree that some logos are too complex, but several of the clubs with those too complex logos do not change them :D. btw, the Fulham logo has to be one of the blandest and most unimaginative logos of all time, it is utterly terrible :D

2:17 helvetica and gotham are the GOATS of all fonts.

That old Bayern Logo 😲 I'd like to think they changed it for non-design reasons too! PS That Ajax logo gets me every time - just beautiful.

The Juventus change was a literal crime

As always, great video! 👌

The Bayern Logo NO WAY💀

5:39 , I started watching football with Leeds already in the Championships, but I always liked the club for the simple fact that they have a beautiful shield

This channel videos are just outstanding, the visual, the motion graphics, the editing, the narration etc .. are just perfect. The video hook you up till the without even realizing it 😄 The really deserve more views

In the context of the Bavarian empire being dissolved less than 20 years before the 3rd reich and one of the goals of the 3rd reich being to bring Germany and German areas back as one in the way of the old German empire it makes sense to change the logo then, Bayern Munich is the only club in Germany that represents a whole area rather than a city, an area might I add who’s had separation movements, Bavarians are more than happy to tell you they’re Bavarian before they are German

Only Bayern had the most simple design in between 1938-45. 0:15

That Bayern Logo😭

if Da Vinci said that he didn't mean "make it look like a 5 year old did it", simplicity is garbage when done like Pringles and Juventus did and others, those people should be allowed to ever draw again.

These videos are fascinating 'the business of football'

I've always been interested in football crest history so i appreciate this video

Happened in Rugby Union too with Rotherham Titans. They replaced the historic Bishop hat with a spartan warrior (I assume because Titans are from Greek mythology) for a season. Now the have the Bishop hat back but way more simplified

The Bayern one 😂😂😂

Great video❤

Damn Bayern,i wonder why you changed from the old logo

I’m really disappointed that you didn’t acknowledge that Bayern’s hand was forced with that Nazi logo

A longer video on logos would be awesome!

The Bayern retro kit with the retro logo gonna hit different

Top notch video editing and animation

The editing on this video is awsome.

Liverpool approach is the best according to me. Keeping the original complex sophisticated crest, while using the bird as a logo on the shirt and for marketing/social network purpose.

Norwich redesign is quite nice 👍🏻

Great video, A.I.!

The Bayern Munich part is a bit offensive considering the fact that they had many jewish members in the board and were frequently called judenklub by Nazis. But ultimately they were forced to change the logo and boot out many of their jewish members

Love that 'Arms of Gold' is still used at the end of the videos🙌🏽. THROWBACK

Here we go

wow this was super interesting!

wow amazing montage on this vid

Would be nice to see the explainer video why Bayern were forced to adapt the swastika logo during the war.

What a cool video.. nice one

I'd be interested in a making of of an Athletic Interest video.

We really enjoyed this piece. It's quality content. The @AtheleticInterest team always execute at a high standard. It's simply a joy to consume. 🙌

*This is why Bayern scare almost every club in world except for Real Madrid*

As a Sport Lisboa e Benfica fan our "logo", which we proudly refuse to call that because it is an EMBLEM, was only upgraded three times in our history. First when Grupo Sport Benfica and Sport Lisboa merged; then in 1930 when the "final" idea took for, and in 1999, the current emblem took form, the eagle got bigger, the bike wheel was more stylized, the colours were ajusted and that's it. In the club's statutes it clearly states how the emblem, colors and format should be. Any change must be approved by a majority of the club's General Assembly, in which the associate participate (there are more than 300 000 paying members). Benfica is a club that the members are the owners and not a random millionaire.

Superb content. Superb Logo

Fortunately, my club hasn't change his crest, only polished it. All elements of the original crest are present and no changes other then cleaning the geometry were made.

Athletic we as aivanic fashion love your graphics editing

This video reminds me of Techaltar video from few years ago.

0:19 I chuckled at that Bayern Munchen crest example. I swear it didn’t need to get added to the video

Athletic Interest: for simplicity and sophistication Bayern: yes....for simplicity....

didn't notice they had changed as it looks so similar

Ayeee yoooo bayerns previous logo goes kinda craazyyy

Marketing Team "We need change to bring in new fans!!!" . Bud Light enters the conversation

How many animations do we need? Yes

athletic intrest upgraded their Editing sheesh

It's not even just tradition... even though the reason behind a 'cleaner' logo make total sense... a lot of them just look kinda boring...

Nice video athletic interest.

Juventus did a huge mistake by ditching the shield.

0:19 old bayern logo was a beauty

bro knew what he was doing with bayern munich 😭😭

ah yes the famous bayern logo

amazing video essay.I feel like i should pay to see this video Im glad i don't have to though...lol

Bayern munchen's old logo really was a swastika 💀. Imagine they didn't change it.

Real Madrid sholud accept their link to the Catholic Monarchy of Spain, or refuse it and going back to be simply "Madrid", as they were durring the Second Republic.

Thats what ive been saying, u dont just remove the ovular shape around juventus logo and make it 1 letter.

this video is much more interesting than the title makes it seem, maybe it should be more broad?

0:18 i would remove the bayern logo just so you don't get demonitzied.

More and more and more videos please. I'll buy some socks!

Nottingham Forest having a now 50 year old logo that in the modern day is trending for clubs like Juventus, Nantes or Reims

I prefer the more clean minimalistic badges

" why brands change their logos" seems a good title for this video

1:49 let's goo my team FC Kaiserslautern was shown 🥳

Everton didn't go back to the old logo, They designed 3 new ones and let the fans decide.

No Matter how many times Manchester united will Change its logo still Harry Maguire will be able to score against Degea.

0:14 The Bayern one 😳

oh you have a great voice btw

Arsenals logo is the cleanest. Especially from what it used to be

In conclusion: Real Madrid did not change their logo Neither did PSG Manchester city brought back their logo And Juventus new logo still sucks, from a objective point of view and from a respect the history of the club point of view, at least the bull is a symbol of the team and the city, a J is just a letter

That bayern crest from 39-44 🥶

Man City just brought there old logo, that they had in the 90’s, back. Hardly a big reinvention.

Mate City fans had been requesting a return to the old badge for years, it wasn't a compromise it was directly doing what the fans had been asking for for years. Having said that we do still want the 'FC' added back in.

Wooo that Bayern Logo caught me off guard.

Bayern 😂 omg

Who else hates over simplification of football logos?✋

Old juventus: italian super luxury car badge New juventus: cheap chinese clothing brand logo

Premier League one was a crime