The Failure Of Apple Vision Pro: What Went Wrong? 

Still love their phones and the iPad is still the best general purpose tablet. They nearly lost me in the Mac space until the M series chips just took it to the next level. I don’t like the price of this at all. As JT said, I’d be looking for a much bigger value equation. Devices that allow me to work better. My Mac, Phone are those.

Was the original iPhone a 'beta'? Looking back you could make the same argument

@@jasonkruse2553 yeah they have been doing it all along

same... specially as a producer, back in 2013, macbooks where my go to. In 2016... that was the end. I stopped using iphones in 2018 because of the X... and finally, I never had an apple watch, and stopped caring about ipads even before macs. Maybe I should thank apple, coz they pushed me to other possibilities outside of their Dome.

Apple died with Steve Jobs

You have no idea what you're talking about. At this price, it'll never get the chance to succeed. Not even with a price cut in half. This isn't a "hobby" of $99 dollars like Jobs previously called the Apple TV.

@@mysterio7807 we shall see. Plenty of people drop $1000+ on an iPhone every year. I see the AVP more in line with the laptop buying cycle, which again often run $2000-$4000. It’s not something you will be buying every year though.

@@ElevationEveryWeekend this is a freaking helmet, not something that goes on your pocket.

@@ElevationEveryWeekendmy MacBook Pro, like my phone drives my productivity. This device is just too ergonomically compromised to do that.

@@NeilLavitt can’t disagree. I don’t see a use for it for myself, just pointing out it’s way too soon to call it dead. The entire nerd helmet sector is very niche at this stage.

What is your go-to RU-vid app on AVP? I haven’t tried Moon Player or Juno yet.

Agreed. It’s not for everyone, or even for me all day. But it’s mind blowing.

She was paid nicely too. 😂

More than likely - I’ve never seen a negative review from her of any Apple product ever - they pay her very well for her ‘nothing is wrong with this product’ reviews - she never said a bad thing about the VP when clearly there were a few issues

She got a unit from Apple and bought one for herself. No idea if she kept it, but if the first one went back, then that is what she is using. As for her milking it, nothing wrong with that. She's an apple completionist. Her audience already knows that and carving out an AVP niche where her peers have moved on is not bad business decision.

Interest can't be forcefully captured. Those who are into it will watch willingly. Those that are into hating it surprisingly watch willingly too, if only to say how much they hate it. JTL is well within his right to create content on his experience, and we are within our right to scroll past or click

@@ettcha thanks for the totally unrelated reply to my comment.

@@sharonb.9128 you are more than welcome!

No, I watch Vision Pro videos because it’s like a traffic crash

So don't watch bro, and stop crying about it.

Stocks are a ponzi especially an index like s&p

Looking at what they do with SE phones, and looking at Metas ray bans, it will be the exact same basic functionality but probably less immersive and with a phone sided ssd chip instead of a laptop sized one like on the pro. It will just be glasses, so it will give you the screen real estate, but it wont totally block light like a headset would, so it will be “less immersive” and more “functional”.

Yeh. Agreed, niche.

@@NeilLavitt but for them, Apple Vision Pro will be the best 3D television ever created haha

@@NeilLavittthey marketing not as niche. You should watch movies and record you children. Ridiculous

@@koenignero not sure if I understand you correctly. I would prefer myself to not be wearing a VR headset when I interact with my kids. Family time is human time.

Definitely

I agree. This is not a consumer product but mostly an industrial, medical or military product.

Beyond done with a company because they made a single product you were never going to use anyway lol?

If you mean the Hololens? You're confused, it's being used by the government.

yup exactly, it's not a fail by any means the product was aimed for early adopters/developers.

Except, odds are good that they are already close to break even on it. If a product is profitable, how are you failing? How much does one unit cost to make? Maybe $1500? 200,000 units sold x $2000 profit = $400,000,000. Designing it for 8 years with a team of about 500 people, plus standing up the factory, you probably get somewhere close to $1 billion dollars sunk into development. This is hobby grade money for Apple. Now factor that it’s going on sale in 5 European countries now and anticipated sales are 450,000 units this year. It should be profitable by next spring…. Without any other sales of apps, accessories, or entertainment content that will come. $ Not a failure $

tl;dr "I have money wrapped up into this. Let me tell you why you need to keep praising it so I dont lose my shirt...."

⁠@@WillmobilePlusif that were true, he would have returned it. The fact he kept it and enjoys it, makes your point redundant.

Its not the future ! It will always be far easier to pick up your phone to check messages, flip open a laptop to do work, or flip a remote to watch TV and all of those other devices you can share experiences on, everyone who buys a VR headset (even at less than 500 quid) ends up putting it in a cupboard to collect dust after a couple of weeks, because the basic concept just isn't practical ! And you say that the work you were doing wasn't possible before the "power" of Vision Pro what utter nonsense, you don't even seem to know its running on M2 not M3 !

@@WillmobilePlusWith Meta, you won't loose a shirt, but will lose a skirt with it's anti-privacy mechanisms.

@@rocketmunkey1 It's an early product and doesn't have the software to fully exploit it.

Try Cinephile… make that a 100ft screen.

Hmm actually the iPhone had lines on day 1. But it’s irrelevant because you don’t have to have an iPhone grade product to have a very tidy profit.

I’d argue if that is all you want, a Meta Quest 3 would do at a seventh of the cost.

Apple iOS integration is the magic sauce though. I actually bought a new quest to compare and it only seemed like 20% better than the quest 2 I sold. Once I’d played all the games, my quest just sat for a year- quest 3 is going to be returned as well. To be fair, I’m deep in the Apple ecosystem, so quest just doesn’t hold a candle to Vision Pro for the following reasons: - My whole movie library is readily available - Disney plus movies in 3D are amazing - 4k screens on AVP aren’t even comparable to the quest displays for video Lastly, it just works- it’s insanely enjoyable to view decades of media captured on iPhone through this headset. No effort or transferring required on my part. It’s all just there, ready to enjoy. I would never argue that it’s a perfect or even worth the price, but honestly, I have enjoyed the Vision Pro far more than expected.

@@Cayden3D Well said and that wasn't so painful to be honest about this amazing tech!

@@NeilLavitt I’m pretty sure that Meta is not as good as Apple 😂

@@blackrockcity it probably isn’t but it’s definitely not 1/7th as good.

More like bias. He have no clue thar Vision Pro have an update 😂. His like a criminal trying to convince everybody that he's not at this point 😂

The "Pro" part in the name is there just to sell it to people it doesn't mean anything else.

And 100ft movie screen in your house.

At the current rate of sales, Vision Pro should be profitable in about 9 months. And if you are talking technological failures ie something that doesn’t work… then the correct answer is iCloud.

Well this wasn't review at all but still this were more trustful than 99% of those actual reviews.

I strongly believe he was mostly honest but the motivation was to generate some controversy and garner hits. That said, he’s factually wrong about a few key things and so it’s not a great review. He sounds right to a lot of people but he simply isn’t right.

meta at this point but then coming out now to end of year me into 2025 quest pro 2 better price and has controllers, then you have updated poco what ever that one is , the new visor if nearly as good productivity as what vison pro is then its going be cheaper and lighter too ,.......upcoming samsung and google mixed up and then well sony doing one not sure its main idea is but that has nice wee ring controller .............as am in uk and doint have any apple stuff so i when on ebay bought quest 3 512 model so kinda future proofing things, my price was 465 pounds , and i dident need go try in apple store or have to have iphone just bought and got delivered brand new and even got 6 months free subscription so i can test thing out and free game .........even if i buy new headset with extra battery it still works out better and cheeper than 200 apple battery that to change over it switches off so no like 30 min battery to have work then add spare as still on so at this moment in time apple is not realy aim ing to have mas adoption of it but its me ade me go get my first vr headset even i only use few times is still not wasted money but as soon as get better head strap with more power as well as what already has then i can sit waching tv and movies and surf web with biger screen and exercing as play games as well so its going be my main thing in coming future at dam great price for all that am happy ,...............i may infuture swop to samsung headset in furture as for now quest is for me .......

@@thomaskerr2477wait, you are saying carrying around mandatory controllers is a benefit?

I’m from Australia too - VP would cost over A$5K if it was released here - yeah naaa no thks

I used to hate VR/AR until i tried one and I can see that it is easily the best tech in 21st century after all the trash that has been released including Iphone which I'm not a fan of touchscreen

@@toututu2993 Not a fan of touchscreen? So what phone do u use then?

@@techware1840 Any Phones now a days are fully touchscreen and they both work the same ways. Does it really matter what phone I'm using? Faster processor phone does not improve the experience of using touchscreen, no matter how skilled you are in using them, it does not change the fact that it is the most awkward to use compared to any form of device's controller.

You had $3800 just sitting around burning a hole in your pocket huh? Can you help a brother out? I'm behind on my mortgage this month.

@@jinvid You are right, it would not have been money well spent.

and do what ? Play more games? LOL

Oops

VR is still the future I know it this is just the beginning over 15 years we won’t use smartphones anymore but smartglasses and 3D movies are phenomenal on the Vision Pro from what I have heard

You should obviously only listen to people who have your opinion.

@@mikeydurden Why? So people who clulessly bashing on a product that is still in its infancy with barely any software available have different opinion to me?

@@mikeydurden Why? So people who clulessly bashing on a product that is still in its infancy with barely any software available have different opinion to me?

If it was the Microsoft Vision Pro, or the Metaverse Vision Pro, or the Google Vision Pro, that would be all that we would be hearing. But Apple gets a pass (because of course their fans insist on this), and that anyone applying the same standards routinely applied to other companies is just them being too "basic".

Yeah it was a pretty poor review. Lacked any insight into the purpose of the product. Just watch FPT’s review if you want an understanding of Apples mission here. This guy is just a typical tech reviewer where if he doesn’t like something, you shouldn’t either. I learnt nothing from this video. The fact he returned it just weeks after owning it shows he doesn’t care enough about the product to waste our time watching a review about it. The best way to show your disinterest is to say nothing and let the viewers get the idea. Just bear in mind, the thumbnail to this video was very different originally. It gave me major Steve Bullmer vibes when talking about the original iPhone.

@@KJB1996 " if you want an understanding of Apples mission here. It isnt the public's job to understand "missions". This is a corporation, not a nonprofit charity or your local government. They put out a product to sell. If it doesn't live up to the hype, then people will say so. But because it is Apple, you are supposed to act like their is some deeper thing, and that if you apply the same standards used on the Hololens or Meta's products, then you've done a "bad", and are just some gutter base reviewer that is too stupid to know Apple like you know them in your heart.

@@KJB1996it was poor in your opinion because your opinion is different. I tend to think he is right. It’s too expensive, too heavy and at better a niche device in its current form. I think we’ll see some different products come from this that are lightweight and media/ productivity focused, but these devices will be niche only. I buy most Apple products, but I wouldn’t splash as much money on something I just couldn’t use much. I’m the target audience OK for the concept but I’m definitely not willing to drop so much money on a first gen prototype device that I would wear at most once or twice a week.

Its sounds more like NO ONE is the target customer. Or that 99.99% of people are not the "target customer". Yeah its a good product except not for 99.99% of people...

He’s actually very wrong about the iPad. The iPad is the computer of choice for a lot of elderly who never got a grasp of desktop computers. And it’s also the computer of choice for people under age 9. Globally, that’s a lot of people!