The Failure of Nijisanji India - The Original Nijisanji EN 

Sad because I really like Noor's design. And didn't Noor also interview some EN members of niji? That's quite sad.

Making a vtuber branch for a country where there's no demand is definitely a bad idea. I'm South African, and as much as I would love to see vtubers from my own country, I also admit that it would be a really bad idea because I don't think there's any demand for it here.

This actually puts into perspective why Elira didn't want to be called the daisenpai of Nijisanji En. It makes a lot of sense now

Noor being fluent in Japanese really helped her get more famous. Her design aside, that just gave her an edge, especially for the international collabs.

I know what the market research for Nijisanji India was It basically boils down to: 1. India has over a billion people 2. Hardly anyone has tapped that market yet 3. If we tap that market first we can be the dominant force in that market 4. -????- 5. Profit!!

As an indian, i really wanted to see them succeed... Also hope that the late IN members are doing good

How did they ( not ) coordinated for character designs? You have one final boss looking one and two looking like random people that just so happened to be there.

noor has top tier character design. even tho i never have the chance to watch her, i still cannot accept the fact that she has graduated. it is really such a waste.

I was in noors graduation, probably one of The saddest days of last year, because unlike Coco everything Felt like a massive defeat and nobody could do anything about it, also Vihaan is a Chad by falling like a champ marathoning Souls games for 24 hours before going dark

This isn't also the first time Nijisanji had failed overseas project, their very first expansion in 2018 was when they created Nijisanji Shanghai & Taipei, the branch became a fluke given how Ichikara Inc. only did promotional and tech support for the branch. CAPSULE was the actual company that operated the branch, the company lost the license for the Nijisanji brand thus they rebranded it to VEgo before the entire agency completely closed down mid 2019. VirtuaReal was their 2nd attempt on expanding to the CN speaking market. Of course people became skeptical with this since Nijisanji's rapid expansion and their first attempt of an overseas project had already proven to be naught. But this time this was backed by a larger company, VirtuaReal is a joint venture by Bilibili and Ichikara/Anycolor so both companies have like half half ownership of the branch while also being operated by their own management. To this day VirtuaReal is arguably their largest Overseas branch with EN coming in to 2nd, but I don't think it's a fair comparison since VirtuaReal isn't 100% owned by Anycolor and is on a different platform. Nijisanji EN came to be after dissolving the IN branch which had gone through a lot of business decisions with questionable changes. But the difference with Nijisanji EN unlike the already dissolved IN, KR and ID branch is there is already a proven market for EN thus they didn't have to do the "expand small and test the waters" type of expansion. This project also didn't expand the same way as the other branches since EN is already directly under the wing of the Main JP Office where as KR, ID and IN all had outsourced local managements that operates the branch. Ofc EN still has a different management/staff allocated to them but is still JP based given how the EN members talk about how their managers are obviously living in Japan. In fact I think Nijisanji EN was Nijisanji's first attempt on a very dedicated expansion, they were the first branch to ever debut with original songs and a dedicated program for each wave, Debut with already 2.0 models, etc. Nijisanji has a habit of rapid expansion in the early days of 2018 - 2019 and only began to slow down when the market became competitive later on. When Nishizono Chigusa asked the Interviewer during her auditions for Nijisanji about the company's future, they answered something along the lines of: "Nothing in particular, but it's also not totally unplanned, We're okay as long as Talents in Nijisanji have freedom on how they want to perform, so rather than company this and that, our job is to provide the talents what they need" Which in a sense does reflect to what Nijisanji is. They seem like a company but they also acts more like support "platform" for aspiring content creators or people who want to become Vtubers, and Nijisanji will provide them that platform whether big or small and it does work with their Laissez-faire type management. Ichikara's first idea was to create an App that lets anyone become a Vtuber but they soon scrapped the idea and just started a Vtuber company with that very essence of "wanting anyone to have a chance to become a Vtuber" carried and taken literally when they debut Vtubers left and right as much as they can. But nowadays times are changing, ANYCOLOR probably already sees the competitiveness within the market so in order to keep up they are also putting more "Effort" on debuting talents and improving their promotions, projects to keep afloat unlike back in the 2018 - early 2020 era. Thanks for coming to my Ted Talk. I'm not even sure everything I stated is correct so take everything I wrote as my opinion and viewpoint on Nijisanji alone.

I really wished Noor stayed . I came to know about her from among us collab and fell in love with her character design. Not only she spoke english , she was really good at japanese too.. She had the potential and could've grown more if nijisanji had proper management back then :((

Why Nijisanji IN failed so fcking bad (as an Indian) - 1. Language must be the number one reason I can think of. Its not there is a lack of people who understand English, but the thing is, they will most definitely *prefer* watching content in the language they have grown up in and use irl most of the time. 2. Weeb culture is literally non existent. I remember when the MHA 3 movie came out. It wasnt available for months, and when it did, it wasnt available for miles around me. The one that was available, was in a *different state* (of course I went there) and even in the theater, there might have been only 3 or 4 people apart from me. Great movie tho. 3. A blatant oversight on Indian history and culture. And I mean not just history and culture in its traditional sense, I mean the things like, what have Indians grown up with watching on TV? What kind of games does an average Indian play? What is actually trending in India? Did you know Nintendo consoles, Game Boy and console gaming in general are practically unheard of? (for the general public, not gamers) So all the iconic games such as Kirby, Pokemon, Animal Crossing are very obscure. Funny thing is, Pokemon is a popular anime here and it airs on TV, but people never know that the mainline games even exist. 4. Indian's relatively recent access to the internet + no awareness about the "internet culture", if you will. Most people are unaware of reddit, discord, stuff like memes, funny numbers and whole lot of "cultural" information that is native with the english-speaking part of the web. Not that this is the reason why no Indian would enjoy anything that is English on the web, its just that stuff like Nijisanji or even streamers for that matter, assume you do know stuff like that. It takes you out of the immersion when you dont understand something, making the genre as a whole less welcoming. 5. Thats it thank you for coming to my Ted Talk

As an Indian I tried hard supporting them, especially aadya but there something really wrong with their decisions. Just look at the time of their streams (at least aadya). Aadya would stream at 8am in the morning. Which Indian wakes up at 8 in the morning and thinks "yea time to watch vtubers" instead of going to school or work. No Indian will watch streams at that time, it was really hard.

Even an English speaking viewer, I was sad when they all graduated because those 3 from Nijisanji India are talented, though I only watched Noor at first but I started to watch all 3 eventually as there were entertaining to watch.

I remember your video about vtuber designs, and I do believe that theme had some influence with NijiIN too. Seeing their models, Aadya and Vihaan look like generic NPCs, while Noor looks like an important party member or a major antagonist. It was day and night.

I am an indian vtuber fan and i never heard of Nijisanji India until i saw a reddit post about them graduating. I have many people who have stigma for anime and yes people dont even know about Kizuna Ai.

Vihaan had the smallest fan base of the three, but damn the fans he had were very vocal and loyal.

Noor's graduation was the first one I ever saw. I happened into it by chance. I was able to see all the fans feeling sad about the situation and I could see clearly how emotional and difficult it was for the regular fans to see her going. She was grateful all the time towards them and from what I remember from her tweets and the few streams I got from her, she has a personality that can captivate anyone and be as entertaining as needed, plus she was extremely direct and forward about her views and takes. She didn't keep anything unsaid and was open about her personal preferences: she simply made a tweet saying: "After graduating, I’m proud to announce I will continue to BE HELLA GAY " If she's still in a management position in Niji, that's awesome. I sure hope she's doing well. I low-key was hoping she would go indie,.. One can always dream, I guess

Year's later now ever niji branch seems to be going down hill. Though IN branch was a clear sign, thing's were not as they seem. Miss the trio baka's😢

Everytime depressed nousagi says noor somehow i feel like hes one of the disappointed noor fans that had to watch her graduate

Honestly they would have been better off going with a with a spanish speaking (ES) branch than an Indian branch. I am actually surprised neither Hololive of Nijisanji have thought of doing that. I also wonder why the Korean branch isn't popular. I see plenty of Korean comments and superchats in HoloEN streams, is this more of heard mentality i wonder.

It's almost funny how you did more research on our Indian anime/VTuber/weeb fanbase and culture than people who were actually hiring the Indian talents should have done... I do not even remotely disagree with a word you said. There have to be a hell lot of complications if you try to pull off a stunt like that, but I'm glad that they tried, albeit in vain.

so, a whole year already passed since their disbandment, huh Noor might not have been a gamer material, but I really liked her chatting streams. as for Aadya, I liked her determination to clear hard games despite her not being that good at them with Vihaan I think it was cool how he focused on racing games, which is quite niche content as far as vtubers are concerned (in general too i guess) sometimes I wonder how well would they fare in current Nijisanji if there was an option for them to stay back then they didn't really have many people to intereact with that were able to speak English confidently, just a few ID members and now there is a whole branch with 20 people that would be able to fill that role one thing that wasn't mentioned is that they... weren't really technically prepared for streaming Vihaan had potato pc that pretty much turned him into PNG-tuber, because his actual vtuvber model was rarely used I remember people joking about how his nyancat cover was the first time they have seen Vihaan avatar moving when Aadya streamed, it felt like she was doing it from pedestrian crossing, because you could hear the street traffic on her stream - every single car passing by her house even Noor couldn't escape technical scuff, since she clearly wasn't a technical person other thing that wasn't mentioned is that outside of Aadya they didn't really stream much it wasn't that strange for Noor or Vihaan to not upload anything in few weeks on a side note, it's a weird thing to include Suntory Nomu in 5:13, since she a) is not English vtuber b) she debuted waaaay before vtuber boom, back in 2018

I was really bummed about Noor’s graduation. She was very mature and her advice streams actually helped me figure out some life question I had for myself

When I first looked at the nijisanji talent list I honestly did not in the slightest expect to see an indian branch there.

"if we dont fail we dont succeed"

As an Indian and a Indian vtuber seeing them debut and also graduate it kills me but sadly they didn't market em not they managed em properly many didn't even know about it they made them collab with ID more so most of the indians never knew so nijisanji IN created more indie competition than fans so now there's more indie vtubers and also corporate vtubers all indian startups and now due to them they slowly get to know nijisanji IN and watch there streams and as most indians are unaware they think there channels are dead so it's more like they don't even know themselves what they were doing same as the audience I wished the talents were better managed so we the whole Indian vtuber community together took a comitment to educate or make people aware about this culture so that this never happens again again I'll clarify the local management or IN staff killed it due to lack of localisation no advertising no proper planning it's sadly lack of planing for niji and a fail of the local staff

They really took their chance in every region that AKB48 Group has taken, huh (if you sum Indonesia as the whole SEA and Taiwan as China, too). Like, it's weird why they didn't even try the English (speaking) branch before hololive.

Maybe you should examine NijiID further because, I think most ID viewer will agree, some indie Vtubers and local agencies are more sucessfull and famous/infamous in the vtubing community than NijiID members.

Can confirm as an Indian literally 95 % people in my university doesn't know about vtubers but almost 90 % of us watch or have heard about anime so maybe in the coming years vtubers will be popular

"nijisanji doesn't support the international branches the way they support JP" ain't that the truth. the way they just merged the ID and KR under "nijisanji", effectively erasing the one distinct characteristic the two branches have...

As a South Asian, I remember randomly looking up if there are any Vtubers in south Asia and finding Nijisanji India some time ago. I'm not Indian and I didn't actually watch them because I barely knew Nijisanji at the time but it was still cool to see Vtubers who were from who come from culture similar to mine. It's sad cause I feel like if they were still here they would've gained more attention by collabing with the newer EN members

Noor was genuinely one of the best nijisanji talents at the time, Aadya was great and Vihaan was incredibly entertaining with warthunder and racing games. I really loved Nijisanji India and I'm glad they were in the Nijinyanji relay and Noor and Aadya got to do king covers. I still consider them to be both Nijisanji India and the English generation 0. I'm incredibly sad Nijisanji India never got to collab with Niji En, but I'm glad for what happened even if it didn't pan out.

I watched some of their vods and each of them are really enjoyable to watch and when they all collab together it feels so organic like your with a group of friends just chilling and hanging out something that would only be replicated with indie vtubers and it dosent feel superficial at all this makes me want to see more of them but sadly their gone all i can do is wish them the best

3:10 *THIS.* India has 23 official languages and over 400 languages in total, with *widely* varying overlap among multilinguals. It *BAFFLES* me how in the everloving hell such a country can unite under one government instead of splitting off into several smaller nations. And Indonesia is an even bigger mystery with its over 700 total languages. EN branches are so lucky that English is such a widespread language across several countries, be it one's first language or not.

Honestly it would be a better idea to introduce vtubers of different cultures in the international scene itself instead of launching country wise branches which dont have a big enough weeb market Im indian and although i have met more anime fans in recent years than my entire childhood, idk a single person who's into vtubers

I’m pretty sure if NASA found signs of live in Mars, Nijisanji will be making Nijisanji Mars

Kinda shame, I like Noor, she's quite chill. Her character design is really cool :( Yeah I heard some people really hates anime in India, they're like nerd/taboo stuffs in there. Guess that's one of many reasons? At least now Noor interviewed NijiEN back then, she might be around as staff in Nijisanji

Noor was very cool. she knew Japanese, was a persona fangirl, had cool ideas for streams and did the best in collabs which eventually helped her get viewers from outside. they launched it right when the anime trend was setting in india. I mean literally India had its first anime-con that year and they didnt even promote them there for once. India is quite baby in anime now and the most weeb thing in india is a ahegao tshirt or a "hentai with senpai" tshirt, there is a lot more steps till indian weebs start liking vtubers as a trend. india doesnt even has its anime store(s) yet but i heard some are trying to sell good anime merch. all in all it will take aa lot of time for india to like vtubers.

The sad thing is if they didn'tretire them all they probably could have stayed around for the branch merge and might have even found a little more success. Also I want Noor to come back

I.....genuinely didn't even know this branch existed till this video, damn. Noor's character design goes hard tho

The most sad and hilarious part of Niji IN's existence is that, no Indian knew about it. There are weebs here I am one of them but we are not as they are in all the other countries. I don't even know another irl. RU-vid recommended Noor's graduation stream to me when she was graduating, like come on that's just adding insult to injury.

the things you said were really true, like india may have a really fast growing anime fanbase but it doesn't lean towards the vtubing media i mean i myself have tried to force vtubers on my friends but their harshest response was that "it's boring".... literally left me in shock

To sum up my experience on why the Indian branch failed: I fell into the Vtubing rabbit hole in Oktober 2020 after watching Clips of Aki (Hololive JP). Looking for English speaking Vtubers I quickly branched out my viewing to other agencies including Nijisanji. During my search I never once encountered anything about Nijisanji IN or any of their talents (probably because India is the last country I associate with weeb culture). The first time I found out they had even existed was in May 2021 when in Finana's chat someone mentioned LazuLight not being the first iteration of Nijisanji EN and I got curious .. almost a full month after the In branch's graduation. So I guess the worst thing about it was the timing. They debuted before Vtubing really took off in the west and graduated shortly after it finally did. Miko is the best example that a failed start can still be turned around given enough effort but I guess Nijisanji just wanted to close that chapter and move on.

C'mon man. I was listening to Virtual to Live and having a good time. Why you had to do me like that man?

I am disappointed cause of the massive missed opportunity cause before pandemic almost everyone in India didn't even knew about the concept of Vtuber except a few Kizuna Ai fans and even after the pandemic hit people learned about Vtubers due to hololive clips which meant by the time anyone got or even discovered into Nijisanji India it was already a confused mess. I am not saying Nijisanji India would be a massive if it was released in 2020 but at the very least it's Indian watchers would be more than those 20 people who knew what a Vtuber was.

Wait, I'm Indian and I didn't even know they existed😭😭😭

There is a general problem with language specific Vtuber agencies, none really seem to understand. First, you need to know what your target audience is. Second, you need to know how to reach that audience. And third, is the target audience big enough to make sense. The problem with language is that it is not country specific borders that limit it, but how widespread a language is, and this fact can be rather random, as it has to do with how the countries schooling system works, what the major influences are, and how developed a region is. The easiest example would probably something European, like Swedish or German. Would it really make sense to have a Vtuber or agency that targets only Swedish or German speaking people? In both countries, English is the secondary language most people learn, so you have to ask yourself if targeting that specific market even makes sense, because if people there are interested they are more likely to already listen to some English speaking Vtubers. Also, you have to ask yourself if the market is big enough, even if you have an audience that only speaks one set language, because only a small portion of that potential audience can be reached, or would be interested enough to view your talent. In India's case, it is quite obvious what the problem is. English is widely spoken and if someone is interested in that kind of content, they can find it without being targeted at an Indian specific audience. Even multilingual talents have the same problem, and in the end they all follow the same trajectory, speaking the language that gathers the biggest audience. We can see that in NijiKR, where the biggest talents were the ones that spoke Japanese or English, not Korean, so they end up speaking more of the language that guarantees success, instead of the language they are marketed as. Basically, there are 4 language markets for Vtubing (or streaming in general), English, Japanese, Chinese and Spanish or Portuguese. Even if some getting a good audience in specific languages outside of those, they will never reach the same peak as someone in those languages, and it makes total sense, humanity wants to communicate, so we naturally drift toward a lingua franca that is used by the most amount of people, so we can understand each other better.

*sigh* As a witness of the OG Niji EN to Niji India, I miss them a lot.

I was watching all 3 during their graduation. It was really sad to see them go.

I am an Indian VTuber since 2020. They inspired many of us. We all miss them. I credit the failure to Nijisanji for not understanding how Indian Livestreaming is. Anime just blew up in India. It hasn't hit VTubing yet. Aadhaya was one of my first VTubers. I loved Noor's life advice streams as well. Indian VTubing community is now around 100 people and it only recently started to grow a little fast due to launch of an company called Project Starscape, however it was only 20 people before the graduated. I hope all of them are doing good. It was unfortunate but a good lesson? I apologise for my bad English.

This really makes me sad. Noor was definitely my favorite out of the three, but I knew the other two as they collab often with the Indonesian branch I watch more frequently. Thankfully it seems they put in a lot more effort in the debuts of their new EN talents nowadays

I haven't really watched the others but I've watched noor every now and then. initially I didn't even know there was a nijisanji india and assumed noor was also part of nijisanji indonesia along with hana, zea, etc. anyway, even if I wasn't really a huge fan compared to her other viewers, I still felt depressed on the day I heard she was graduating; but at the very least I knew she was graduating unlike gibara who I didn't even know graduated until months later.

I rmb browsing YT last yr and was randomly recommended a stream which had me curious becuz it was a graduation stream so I decided to check in and watch for a bit and who do I see, it was Noor. I decided to watch the whole stream and I found myself completely invested in the stream even though I was a hard Holo at the time and didn't want to expand into Niji cuz I didn't know where to start. The thing that sadden me the most was I found myself really liking not just her as a character but as a streamer who I genuinely enjoyed watching and wanted watch more of only to realise that it was the first and last time I would see of her. Fast forward to a few months later, I clicked into a Holo clip and wat do I see as an opening ad? Lazulight. I usually give vtuber add a chance cuz I want to see wat they were like and I was surprised and was actually looking forward to seeing their debut. The designs had my attention, was surprised it was Niji and the biggest of them all, it said EN. Now, I find myself spending more time watching NijiEN streams and clips becuz they are just that entertaining to me. The gaslighting, perpetually laughing purple dragon known as Selen rose to become my number 1 oshi taking the place from Gura as my most watched vtuber whenever they are streaming

Thank you so much for covering this for I always wondered what actually happened.

i love watching noor she gave out advices that helped me with my family i miss her chatting streams 😭

the video came out in the perfect time! i was wondering about them just yesterday

11:01 Yes! Thank you for listing the smaller vtuber agencies. They're all great and deserve some love!

I have came back from the school and then I saw that you uploaded a new video, nice! I really like your content Nousagi

I really liked Aadya and she was a large inspiration for me becoming a Vtuber as well. It was sad to see them go but I hope they're all doing well!

3:23 Seeing these vtubers again puts a big smile on my face, bless them all.

Let's gooo, new Depressed Nousagi video !

I miss these three. It made me really sad when their graduation was announced.

I loved watching Aadya and Noor, particularly Aadya. She's great at games! I dunno much about Vihaan other than he's really chill, but I think he's even more niche because he mainly streams racing games...

With all of the success that Nijisanji has had since then, I would actually love to see them come back in a big redebut. I remember even like a year ago I had already noticed that there was a distinct lack of racial and cultural representation among vtubers and so I started intentionally looking for vtubers that were non white and non Japanese, just to see if they were out there. One of them that I discovered was Niji IN's Aadya, but by the time I had started looking she had already retired. There still seems to be a lack of representation in high or even medium profile vtubers. One of the only active ones that I'm aware of is Trinity Infinity. Anyway, I love your coverage of topics like this within the vtubing sphere. Keep up the good work, man.

I am Indian and I am thinking about joining v tuber and I agree people India doesn't have any demand for v tuber or they don't even know what v tuber is but my theory is India may don't have demand for v tuber but it might change in capel of years I think they should try it again in after few years or and they might not get disappointed this time

tbh, i barely know there is a Niji IN, and only knew Noor from ID and JP livers whenever there is a global collab. I do griefed when noor was graduating, but at the same time i knew this was for the best. And then the new niji EN came to arise became what it is now. I'm actually wondering what your thoughts on the niji ID and KR branch merge with Niji JP anyways, thankyou for the vid!

Man that was a hard topic. And I only found out about them when the graduation news popped up. Might have given them a watch actually. Thanks for the video again. I appreciate the popipotime at the end there to lighten up the mood a bit my prisuner. PS: Any idea what they do now?

Being the pioneer in one area their path are already rough from beginning and keep fighting on uphill battle with continued increased expectation to get better result from the corporation, i feel them

The three of them plus Hana macchia are the reason i found Nijisanji. I found them before they changed to EN up until they graduated. Noor was and still is one of my favorite Vtubers she was literally the third Vtuber i found and liked but i still miss all three and hope they are ok.

As someone from India who loves anime and vtubers. I only heard about Nijisanji IN after they graduated. Granted I don't watch much of Nijisanji except for Lulu, it still kinda surprise me that they existed and I never knew of them while they were active.

It sucks what happened with NijiIN but, at the end of the day, Nijisanji took a risk and it didn't quite pay off. It's similar to Hololive's EN launch... that was also quite a risk they took, but it paid off for them, and pretty much paved the way for these Japanese agencies to start expanding towards the west. Right now, Nijisanji is also seeing a similar issue with their KR and ID branches... though it's not as bad as what happened to IN. I'm honestly a bit concerned about how Anycolor is going to manage Nijisanji going forward, especially after merging KR and ID into their main branch

I deadass thought the "IN" in Nijisanji IN stood for 'international" cuz I never thought ichikara would be crazy enough to cater to the Indian market

Always sad when something so good failed. I hope the art and the people and the works are not abandoned entirely but found something that still propagates them in a different way. This video is one actually

Now this just makes me sad. Saw some Vods of their content after watching this and it seemed like they had the passion too, hope they are doing alright.

I loved noor's talking streams i try to never miss it.

As an OG Noor fan yeah, I knew most of this. But it's nice to have someone put this all in a video so the newer gen can understand that at one point, Nijisanji india did exist. Also to add a point. I am kinda sad that Nijisanji Korea is not doing to well. And Im assuming it's the reason why Hololive haven't created a Korea branch yet even though there is a HUGE korean fanbase for hololive including big korean clippers. They look at Nijisanji KR, see how they're not doing so well, and are afraid it's going to end up the same for them.

This is truly the type of content like shrimps like me, always love entertaining and knowledgeable. Keep it up nousagi

It was unfortunate to see what happened with the IN branch, hope the folks behind those talents are doing alright now

The strategy of Nijisanji really give me a foul bitter taste on my mouth, seriously. I still think that Nijisanji IN should not be disbanded afterall, and Nijsanji KR and ID should not be merged into main branch. I was okay with Nijisanji's approach of very variative ala carte of streamers they have although it is honestly too much; but at least having branch give them identities and uniqueness and chances. Especially ID branch dissolution, I totally hate it.

it sounds like this was just ahead of its time. If they had waited a couple more years for interest in Vtubers to grow, who knows, maybe this could have been a big success. I hope all three of them are doing well

Honestly I like how you named your videos, you just went straight to the point of the videos, not like some click bait videos that makes it seem like vtubers are gonna die something like that

Thanks for the video!

"You need to understand the culture of the market you are tapping into." *shows Gura and Ame* Pretty spot-on there.

Indo want to shout-out Niji IN for collabing with vtuber reaction channels. That was awesome.

I think it's nice to see these research on the vtubers world. Is it possible to include the links you obtained the data from in the future? Like those charts and everything.

I remember one time Yuzuki Roa said in her stream that the reason why she joined Nijisanji because she wanted a part time job, and Mito who is called as the queen of Nijisanji in the beginning only stream once in a week and sometimes once in 2 weeks, and from that fact I realize that Nijisanji somekind of "convenience store" chain for streamers that focused on live2D avatars...and they surprisingly expand their brand using the same way as convenience store, and yes convenience store expansion didn't work every single time despite the huge capital needed to do it, ...maybe because it was cheap, Nijisanji think they can simply discard the branch when it didn't work

I just learned about Hana Macchia like two weeks ago and ive never been more mad with myself about missing out on sum

i'd love to see a video dedicated to the spanish-speaking vtuber community, it's been growing very fast and i find it a very interesting topic. even Yagoo is interested in the spanish market

I used to watch vihan before he graduated. sad to see him go, and i hope niji in is doing well

I’m sad to agree with this as I know a few Indian VTubers and they said that there isn’t much interest for VTubers In India. They told me there’s around like 20 to 40 Indian VTubers spread across RU-vid and Twitch. I didn’t know about Nijisanji until after their graduations.

Honestly i really liked watching Noor and i am really glad she's doing fine now i didn't really watch the other two but i did watch their graduation it was really sad but tbh i kinda expected it once they announced that they're gonna be IN again for the second time

I guess one of the things that I did not expect was for Ninjasanji ID getting dropped. From all the branches they seemed to have allot of potential. Ironically I got in to Vtubing after seeing the Hannah clip where Mick Gordon gets in to chat. On the bright side now Ninjasanji ID members have a home in the Ninjasanji group.

I won't go into super amount of detail because NijiKR was only mentioned in brief but I think it also shows an interesting point of comparison looking at KR vs the sort of boom KR indies have been getting as of late. NijiKR has been interesting to look at after the fact, since a large amount of graduated members are now back in the vtubing space either in mini-corps who, at least from the outside, seem to be treating with a lot more freedom than Nijisanji do and doing generally a lot more for them. While NijiKR has for the most part crumbled, KR agencies like VGG and V-LUP amoung others have slowly been coming up, and the people who pivoted into indie or even small corps almost seem happier. Hell, V-LUP has PHYSICAL MERCH! NijiKR haven't gotten physical merch at all yet despite V-LUP being like, half a year old comparatively. Two completely different streamer cultures not helped by a KR streamer preference for Twitch.

Crazy to think that they were trying to get into the English market a long time before Lazulight debuted

thank you for the video vtuber historian 👍

Re-watching this video I realize Idol Corp. committed a similar mistake with IdolHE. And like with NijiIN, they rebranded them, as IdolOrigins.

I really enjoyed them all and an unorthodox pick but my favorite of the 3 was Aadya... 😢I still sometimes think about how it's a shame that they bungled Niji IN. Honestly I think one of the biggest shames about it was that if it had just been allowed to keep going they *might* have eventually found success. There are a lot of vtubers that don't immediately hit success and with the formation of the real Niji EN I think they could have been great senpai and maybe gotten more attention due to well... the EN fanbase looking at Niji after EN happened. Also, I still think the management not knowing what they were doing and rebranding those 3, 3 times was a big issue. They just never marketed/supported them right... or kind of at all. It was earlier days of vtubing sure but it's still sad.

Aayda sama....also: Thx 4 making the video NETFLIX HAS A VTUBER MASCOT?!!!!

god i very much remember noor.... i still remember the last videos were the life is strange/genshin playthroughs... i was watching her everyday back then.... sad times