Today I talk about the social media trend that is sweeping not just the masses, but the supposed 'rich and famous' - and that is, the luxury fakes industry.
I among many others have noticed the surge in celebrities and influencers getting outed for their luxury counterfeits... but why do these individuals feel the need to buy fakes, especially if they of all people could afford to buy the real deal?
This is the topic of discussion for today's video, where we take a deeper dive into the background and psychology of these individuals, the impact on brands and consumers, and of course the ways we can try to combat this trillion dollar industry.
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RELATED ARTICLES:
'These 4 types of people buy fake luxury goods': www.scmp.com/m...
'Why Luxury’s Counterfeit Problem Is Getting Worse': www.businessof...
'The Pandemic Has Created a ‘Perfect Storm’ for Counterfeits': www.businessof...
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SOCIAL:
Instagram: @melloncello
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LINKS:
Shop my outfits! www.shopltk.co...
Want my gear? www.amazon.com...
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MUSIC:
Music from #InAudio: inaudio.org/
Royalty free music also provided by Incompetech (no copyright): incompetech.com/
3 окт 2024