The Fall and Rise of Viktor&Rolf

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It took Viktor Horsting and Rolf Snoeren thirty years to grow their brand to the beloved label we see at couture today. Wading through decades of unprofitable clothing before finding their feet with licenses. However, with that said, they tried repeatedly to find innovative ways to break even, conquering the art world in the process and discovering their consumer desire for merch along the way. Yes, it took decades for them to reach their pinnacle, but through unwavering perseverance they finally seem to be near to the profits they have long deserved
Beauty Channel: / @underskinyt
Patreon: patreon.com/understitch
Affiliate Links for Books Used:
The House of Viktor & Rolf:amzn.to/3HfrZH8
Colors in Fashion: amzn.to/3Hj4QDD

Опубликовано:

17 окт 2024

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Комментарии : 96

@Jacks_here 8 месяцев назад

I remember the time when flowerbomb was EVERYWHERE!

@understitchYT 8 месяцев назад

It was inescapable, but the adverts were so so good

@Jacks_here 8 месяцев назад

@@understitchYT indeed and the colours and theme always reminded me of Agent Provocateur too.

@allmostuffie 8 месяцев назад

I walked a mile to the nearest mall to purchase it in 2012

@understitchYT 8 месяцев назад

@@Jacks_here I love that it gave you that, to me at that time it really gave me schiap because I was so deep in learning about her that everything just reminded me of her haha

@Jacks_here 8 месяцев назад

@@understitchYT 😁😁😁

@kyrectx2 8 месяцев назад

just off the fact you’re covering v&r i know this will be a great video - amazing brand

@understitchYT 8 месяцев назад

True artists

@lavieenlavande 8 месяцев назад

Flowerbomb is incredible. It was my signature scent for several years and I still love it today. My cousin got it early on after it released and I just knew I had to get it. It really made a splash at the time. I have branched out and wear a variety of fragrances now depending on my mood, but I still do Flowerbomb sometimes. It’s just such a beautiful scent. My husband got Flowerbomb Ruby for me at Christmas so I’ve been enjoying that now, too.

@understitchYT 8 месяцев назад

When I was a kid, I got the story of their sealed perfume, confused with flower bomb, so when I went to the department store to check it out, I was very confused as to why it had scent 💀

@lavieenlavande 8 месяцев назад

@@understitchYT I can see why that would be confusing! I didn’t know about the sealed one until watching your video today, so that was news to me-I learn a lot from your wonderful videos.

@understitchYT 8 месяцев назад

@@lavieenlavande I dont know how I read about it, I literally would've been 11 or 12 and this was pre-internet-having-all-the-information days

@rhy8336 8 месяцев назад

such a talented pair and fascinating come up, I really think that the brand needed that slump in order to realize the true value of the couture line. Because that artistic avant garde element gives the brand so much life and personality. I’m so glad they are recognized and gaining popularity for this work now. Great video as always

@understitchYT 8 месяцев назад

Sometimes it takes losing something to realise how lucky one is to have it in the first place. Maybe youre exactly right

@bbbbbbbbbb0 8 месяцев назад

This was amazing! Would love a video on Comme Des Garçons 😩

@understitchYT 8 месяцев назад

Thatll be a full year project I think and Im still working on my McQueen projects 💕

@TunaYoney 8 месяцев назад

@@understitchYT also Zadig and Voltaire pls!

@indoora 8 месяцев назад

I get happy when I see a post from you, lol.

@understitchYT 8 месяцев назад

I get happy when I see comments like this 🤍

@TunaYoney 8 месяцев назад

Thank you! I was wondering where they were disappeared. I have an amazing navy army coat with a red collar neck from them that never would go out of style

@understitchYT 8 месяцев назад

Style is forever!

@yassercastillo2607 8 месяцев назад

You went off with the french words, work 👑💅

@understitchYT 8 месяцев назад

Ah merci 💅💅

@Patm-um8tg 8 месяцев назад

Viktor and Rolf , Thierry Mugler , John Galliano , Lee Alexander McQueen, and Daniel Roseberry for Schiaparelli make up the APOTHEOSIS of bring avant-garde style fashion into the mainstream runways have inspired me to a fashion designer myself! Thank you for this amazing video and all that you do on this channel!! 🫶🏼

@understitchYT 8 месяцев назад

I agree, they really are at a perfect intersection of art and fashion. I’m glad you like the videos 🤌

@markjohnson2257 8 месяцев назад

Thank you so much for your well researched videos. I look forward to them. I always learn so much.

@understitchYT 8 месяцев назад

Thank you so much

@DamienHurts 8 месяцев назад

Yes! Another upload from my favourite fashion channel. Your videos are so well researched and detailed. Question: You pronounce french words very well, do you speak french fluently and have you lived there or something? Just curious :) thanks for posting, you've made me a very happy bunny this evening

@understitchYT 8 месяцев назад

Gosh I think my french is awful. I read relatively fluently, but I really dont speak it at all, I just havent practiced speaking in maybe a decade so I just have no confidence to speak at all anymore tbh. Id love to go back to lessons though, beautiful language, hysterical people

@sararichardson737 8 месяцев назад

I too have a piece: a silk satin bias cut top in black, timeless.

@Babi305Fla 8 месяцев назад

Yyyyyyyeeeeeessssss I e been checking all week ❤❤❤

@understitchYT 8 месяцев назад

Sorry its late, I was waiting gor the SS24 couture

@TheBOG3 27 дней назад

Love their “Amsterdam” green pot dress at 25:37 in the upper right corner.

@theabraham 8 месяцев назад

Did you ever experience the online vault/museum, by logging on to a certain link provided in the perfume packaging? It was fantastic. The Shalom Harlow moment was unforgettable as well.

@kevinbachman6578 8 месяцев назад

So well researched! Bravo. 👏🏼

@understitchYT 8 месяцев назад

Thank you 🥰

@ArtUndertheArch 8 месяцев назад

This is fantastic timing. After seeing their SS24 collection, I’ve been very interested in their history

@understitchYT 8 месяцев назад

Thats exactly why I made it for this date 🥰

@214dior 8 месяцев назад

Thank you for this video. Loved it. Don’t know if you saw my last request, but could you please do a video on the rise and fall or should I say the fall and fall of DW By Kanye West, brand and collections?

@understitchYT 8 месяцев назад

I saw it and I think I responded that Ive added it to my list 🙌

@yulyalim5178 8 месяцев назад

Iconic! Love their art historical references

@understitchYT 8 месяцев назад

Im so glad that theyve kept in business through the harder times too, because the work they put out today is incredible

@zeenkosis 6 месяцев назад

Flowerbomb is the scent I wore on my wedding day(s) lol (African weddings are multiple days) so I always associate it with love and excitement ❤

@understitchYT 6 месяцев назад

Oh how lovely! I bet you had a gorgeous ceremony

@SquizzMe 8 месяцев назад

They're undoubtedly talented, but I totally get why the industry was apprehensive about them. Their work can easily come across as juvenile and pretentious. Instead of coming up with anything new, heir collections often rely on childishly recycled old tropes and features. I am happy that they finally found success though.

@understitchYT 8 месяцев назад

Its all about perception right? What is childish to some is raw and pure to others, what is pretentious to some is well focused to others. Its all in how well that narrative is told and how well its accepted by the audience

@SquizzMe 8 месяцев назад

@@understitchYT yeah I think after watching this video I'm a lot more understanding of why their career went the way it did. There's something kinda Mugler about their direction.

@understitchYT 8 месяцев назад

@@SquizzMe I would have loved to see Mugler do garments specifically for *art* galleries, that would've bee insane considering what he was making for the showpieces

@peterlangendorff9846 8 месяцев назад

OMG you did not! I love love love V&R! I can’t wait to watch this.

@understitchYT 8 месяцев назад

Im so happy! Theyre such a talented pair

@litalpeled2055 8 месяцев назад

I always smile when you pause and say “however” 😊 Love your well researched videos! Cheers from Israel 🇮🇱

@understitchYT 8 месяцев назад

I need to make a list of words I say too much, so far I have however, but, and yet, and then just any three to five word sentence slowed down to emphasise each and every word for either pos or neg events

@jacksonmahr8915 8 месяцев назад

It's an interesting, familiar 90s beginning that they had - a period mixed with rebellious art school creativity and a stubborn Generation X fight for authenticity. Being creative with fashion was great, but it wasn't enough to give in and call it fashion, a battle was needed to make it partly anti-fashion. I'm about their age and recognise this sort of battle fondly - unfortunately, I don't have the international fashion brand to show for it. A wonderful film, as usual. (as a side note - some of those Piero Manzoni cans have exploded in recent years 🤢)

@alexuemura2353 8 месяцев назад

ewwww the cans…

@understitchYT 8 месяцев назад

Could you imagine the stench? And i think youre right about that generation really working to be heard or seen. Maybe thats why so many individualistic traits were common with that generation?

@martijnkeisers5900 8 месяцев назад

The Russian doll collection was an iconic fashion moment. Simply breathtaking.

@understitchYT 8 месяцев назад

Such an incredible concept

@SpenceR-jp7mb 8 месяцев назад

Is it true that many fashion brand only survive financially by their fragrances sales, maybe Cacharel, Narciso Rodriguez, Rochas ??

@understitchYT 8 месяцев назад

Oh yes very very true, often fashion is a loss-leader

@Kinglystateof 8 месяцев назад

You’re watching Understitch✨

@understitchYT 8 месяцев назад

📺

@ZsStoryTime 8 месяцев назад

Can you please do Nigo and/or Kenzo?

@understitchYT 8 месяцев назад

I very very very much want to

@xornanbu 8 месяцев назад

Please do Brunello Cucinelli

@understitchYT 8 месяцев назад

On my list 💅

@jemmyjemzjem5837 8 месяцев назад

Idc their perfume will forever be on my vanity. If they do nothing else ever again but the perfume I’d be happy.

@understitchYT 8 месяцев назад

The perfume is so iconic

@engwericox4717 8 месяцев назад

Would love to see a video on Emilio Pucci

@understitchYT 8 месяцев назад

Such an incredible history

@heysilly1341 8 месяцев назад

Could you do Ralph & Russo please

@blackvirgo09 21 день назад

I've been watching them since I was a kid I love them but I just don't understand how can they be great designers and you can't wear anything. There's nothing for you to purchase there's no store you can walk in and buy anything other than perfume is half-hearted for the consumer

@understitchYT 21 день назад

Really I think what they do is art first and fashion second. I was lucky enough to see a few of their pieces in the barbican in London and it just blew me away

@Satanna.avemaria 8 месяцев назад

Several designers know how to stay within avant garde, but others do it for the sake of avant garde. Which can look crass and ugly. Victor and rolf have always had me confused, and dazzled at the same time, without being an assault on the senses.

@understitchYT 8 месяцев назад

They really are one of a kind