The bold and shocking move made by General Motors in some years back by going all-in on electric vehicles didn't sit well with their dealers, who had a gut feeling that this move wouldn't pan out as expected. While GM poured billions into new technologies, the reality is that customers aren't exactly clamoring for electric cars, and dealers have been aware of this from the get-go. Things have escalated to such a point that GM's CEO is baffled by dealers' reluctance to sell EVs, with some even considering quitting altogether. If you're wondering why, here are the reasons.
GM's Massive Investment Requirements
One of the primary reasons why GM dealers are disgruntled about selling EVs is the astronomical financial investment required to become eligible to sell these new vehicles. We're not talking about a few thousand dollars here; it's more like hundreds of thousands. For instance, Buick dealers were asked to fork out a staggering $400,000 for a new program that included charging infrastructure, staff training, education, and the like. This demand came at a time when the EV market was already slowing down, so it's no surprise that dealers pushed back hard. No one wants to sell EVs these days, especially Buick dealers, considering Buick is one of GM's least popular brands.
22 авг 2024
