Some people speak about marketing and I think, "They are really smart". And then there is you who speaks about marketing and I think "I feel smarter because of this". Thanks Tad!
Tad, thanks for clarifying all of this. The idea of the Bridge makes so much sense! I love that your work teaches us the "no pressure" ethical marketing approach, it feels so much more genuine than all the other marketing models I've learned up to this point.
A simple shift of the day of the week for Island A brought clarity to how to reach my desired audience. The other islands and bridge drawings make sense now. Many thanks Tad!!
This is crazy helpful, as are all your things! I (like most people I'm sure) keep thinking "but they have this issue, and this issue, and this issue - it's complicated!" I'm not quite done with Island A yet, but I've gotten a LOT More clarity from this exercise!
Thank you, Tad. Last year, I have island A (current) and island B (future) defined, now I need to describe Island C (vision) and Z (losses), and redefine the bridge. Does the bridge uses the content from Diagnosis, Prognosis and Prescription?
Thank you so much for this Tad. This is so useful 🙏 I am that person with pages and pages of notes from the niche exercises, and then get overwhelmed from the notes🫣
