"The Focus Group" | 2022 Toyota GR86 Commercial | Toyota

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Can the Gazoo Racing team get an enthusiast focus group excited about the new GR86? Created by enthusiasts, for enthusiasts, the GR86 is the next member of the Gazoo Racing family. Check out the new 2022 GR86: www.toyota.com/grfamily/
Learn more about the GR86: www.toyota.com/gr86/
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Gazoo Racing team presents "The Focus Group" for the new Toyota GR86 commercial.
#Toyota #GR86 #GazooRacing

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Опубликовано:

21 мар 2022

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Комментарии : 1,5 тыс.

@MattMaranMotoring 2 года назад

Man the marketing campaign for this car has been awesome, bravo Toyota! 🙌

@toyotausa 2 года назад

We appreciate the love, Matt! 🙌

@SgtZen 2 года назад

@@toyotausa Toyota Thank You for building Cool Cars.... I have an old LS400 and a LX470 lifted on 33's I Wan't this as my next car

@SgtZen 2 года назад

@@toyotausa Can I get a job working for your "young" marketing team......

@slambert1235678 2 года назад

That's it, I'm buying a GR86

@v.j.maisonet7387 2 года назад

@@slambert1235678 that’s if you can find one, and pony up extra for the mark up

@akaMilo 2 года назад

Happy to see Toyota cares for the enthusiasts ❤️

@toyotausa 2 года назад

Thanks for sharing the love! ❤️

@JAM_2024 2 года назад

Years too late and they’ve fallen way behind with EVs. Future doesn’t look so bright.

@benlexracing7234 2 года назад

@@JAM_2024 & this type of “MARKETING” is what Car Enthusiast NEEDS!!

@WrektSK 2 года назад

@@JAM_2024 That's interesting, because after looking at the current state of existing EVs on the market, I'd rather say that other companies are being too early with EVs. Toyota will enter the market once the people are done seeing all the gimmicks from other companies.

@shabeeh7eskey 2 года назад

Indeed they still gives a freaking proper Manual 🖤

@philips3825 2 года назад

I’m a 90s Honda guy crying in jealousy over how cool Toyota has become. The GR lineup, the honest connection to grassroots motorsports, and all the right names in the game (Ken Gushi, Fred Aasbo, Sara Choi, Larry Chen, etc) who were called in to make this project come alive. Bravo Toyota. Y’all totally knocked this one out of the ballpark.

@toyotausa 2 года назад

🙌❤️

@aaronbryan5095 2 года назад

How are things going over there at Honda?🤣

@mfactorypatrick145 2 года назад

@@aaronbryan5095 they have the new Integra 👹🤦🏻‍♂️

@aaronbryan5095 2 года назад

@@mfactorypatrick145oh yeah, what an absolute beauty 🤣.

@mago777 2 года назад

Couldn’t have said it better myself kudos to you @Toyota USA The only brand that’s actually paying attention to what consumers want! I want to know when I can pre-order my GR Corolla 👏🏼💯

@screviews 2 года назад

Looking forward to the GR Corolla. When can we expect some official power stats and a reveal without the cammo?

@toyotausa 2 года назад

That’s the million dollar question! 😉 Make sure to sign up for updates here: www.toyota.com/upcoming-vehicles/gr-hot-hatch/

@user-account-not-found 2 года назад

@@toyotausa Open pre-orders so I can look forward to my next totalled Toyota lol

@whyexactly 2 года назад

@@toyotausa is it possible to find out if it's coming to Canada too?

@Electronica27 2 года назад

@@toyotausa As a student of PR and marketing, your stuff is the absolute JAM! Looking forward to more!

@Russell132 2 года назад

@@whyexactly it was leaked on the Toyota Canada instagram so that's a yes

@vinceavila7795 2 года назад

That ending! Can’t wait for the GR Corolla reveal! It was the Celica, MR2, and Supra in the 90’s, now the next generation of Toyota sports cars is making a comeback.

@420bhp9 2 года назад

Don’t forget the GR GT3 and GR Super Sport.

@nf1369 2 года назад

@@420bhp9 Yes to all of these!!

@rommelsegura9096 2 года назад

3:11 front of corolla

@omarawilson2853 2 года назад

@@420bhp9 for real. GR GT3 gives me major Celica vibes. Race car first, then road car

@spicynoodles144 2 года назад

Ehhhhh

@andybell8847 2 года назад

YES! Some of us still drive manual!!! LOVE IT!

@toyotausa 2 года назад

🙌😎

@jrzez 2 года назад

@@toyotausa it's strange how that works huh? Enthusiasts buying manual transmissions in enthusiast cars. Odd. I know it's been hard for Akio to understand that too.

@j.3854 2 года назад

Just waiting for the MANUAL Supra. Sorry ZF auto.

@WebsiteLover 2 месяца назад

@@j.3854 They released it :)

@silverwave010 2 года назад

Toyota, you’re making all of us car enthusiasts happy with these series!!! Thank you for keeping our spirit alive as time wears on! Definitely getting a GR86.

@toyotausa 2 года назад

We are so glad to hear that, Kells! Keep us posted! We'd love to congratulate you on your new ride.

@silverwave010 2 года назад

@@toyotausa Haha absolutely!! Rock on Toyota.🤘

@omerhussein5874 Год назад

@@silverwave010 did u get it bro

@hyacinthtiger62 9 месяцев назад

@@silverwave010Did you get your dream car?

@StayEmilino 4 месяца назад

This is from my childhood hometown! Crazy to watch them jump over where I used to visit Santa. Moved to the other side of the country so I’m just now seeing this. Thank you so much for the nostalgia!

@c3pino226 2 года назад

It’s great that Toyota is poking fun at themselves. Up until recently they’ve been purely market data driven and they know it. I don’t think this has hurt the brand necessarily either. Now that they are doing fun again the general consumer thinks not only is this fun but it also carries the reliability of the Toyota name.

@idokwatcher2062 2 года назад

It's a Subaru engine. Their reliability has been terrible in FA20.

@ElAndresRodriguez 2 года назад

@@idokwatcher2062 by what metrics? The first year had it's issues like most but apart from that it was rated one of the safest and reliable cars

@thespartenkid 2 года назад

While im excited for more sports cars; anything new and Toyota is hardly reliable in comparison to their older cars, land cruisers and hiluxes are a perfect example.

@udonwadon2045 2 года назад

THIS THIS THIS

@MC4D. 2 года назад

@c3 Pino, I agree. I personally think most automakers look to Toyota for direction for their own direction; -Other automakers: Toyota is keeping it conservative and are selling cars left and right. So we should follow that formula. -But I honestly think that Hyundai , with their N models and non-traditional styling, has stirred things up in the auto industry these past 5-10yrs and Toyota finally decided to start 1 upping the competitors lol

@TienDaEditor 2 года назад

The end gave me chills.

@taggerung890 2 года назад

maybe AWD Corolla hatch ?! *fingers crossed*

@matthewdonovan8346 2 года назад

@@taggerung890 it is it's the GR Corolla they bene teasing it for several months on Instagram.

@nf1369 2 года назад

@@matthewdonovan8346 This.

@rhodycars6058 2 года назад

@@taggerung890 been teased for months now

@ringledinglebingle 2 года назад

You're literally making me happy to be marketed to! There's clearly such genuine mischievous joy in making these videos and teasers. Absolutely incredible.

@J3TN 9 месяцев назад

It’s crazy to see a mall I pass by everyday in a Toyota commercial

@alfredozarate8429 2 года назад

The Ending gave me chills. I can’t wait for the GR Four Corolla. Bred from rally racing along its bigger brother the GR Yaris. Thank you Toyota!

@jeffman3 2 года назад

Well... Alongside its little brother Yaris. The Corolla is definitely going to be a fair bit larger. ;)

@gamerguy6990 2 года назад

@@jeffman3 Yaris came first so it’s still the big brother just missing their growth spurt

@jeffman3 2 года назад

@@gamerguy6990 Alright alright lol I'm bigger than my older brother so I'm a little nitpicky. 🤣

@Konformation07 2 года назад

@@gamerguy6990 It's the older brother not the bigger brother.

@mr.horseshoe2301 2 года назад

Man, Toyota marketing team are doing work! Great stuff!

@toyotausa 2 года назад

We're glad you enjoy it!

@PassioneMotori 2 года назад

Incredible, I LOVE IT! This marketing team is doing great 😍

@toyotausa 2 года назад

❤️

@giovannizarba3121 2 года назад

Si ma pescion, se non si muovono a farla arrivare in Italia mi verrà un esaurimento nervoso 🥺 ... e non solo a me immagino

@PassioneMotori 2 года назад

@@giovannizarba3121 Già 😢

@turbodragon66 2 года назад

ava pescion

@khayon4364 7 месяцев назад

I bought my GR86 this year: its my forever car. I will drive it till the wheels fall off. 5,000 miles since May and many more to come, thank you Toyota for caring for enthusiasts.

@toyotausa 7 месяцев назад

Sounds like you're loving everything about your GR86. Thanks for sharing your experience with us! ❤️

@Satzo439 2 года назад

I love the GR86 and I'd like to get one ! This commercial is crazy and extremly funny !!! Love it since the one for the Supra !

@toyotausa 2 года назад

Thanks for the support! 🙌

@jenseninterceptor1065 2 года назад

Can anyone even drive manual anymore!! YES!! We can!!🤣

@HachiViper 10 месяцев назад

just remember, this whole 86 family started after a certain 86 from a 90's anime took the world by storm, just imagine a commercial where the AE, GT, and GR86 go for a fun time on a mountain road. Im glad the AE86 was made and was put in Initial D because that is what got me into JDM cars and cars in general.

@jaron95 6 месяцев назад

That's only half the story. Check out where Gazoo Racing comes from to learn the rest.

@i-legend-i7897 2 года назад

Now I feel like a proud owner of a Toyota! GR86 life 😎

@toyotausa 2 года назад

🙌😎

@nf1369 2 года назад

LET'S FREAKING GO TOYOTA! COMEBACK KID.

@toyotausa 2 года назад

😎🥳

@EliasMuse 2 года назад

This is well and truly marketing GOLD! I jumped with excitement when I saw the Corolla in the shadows and then that final frame turning it on… Amazing job Toyota USA. Praying the GR Corolla reaches Australia too ❤️

@f00lxpl 2 года назад

Proud GR Yaris owner here. Fingers crossed for GR Corolla to be huge success in the US!

@nicolechoma7201 Год назад

Glad to see the Charlestowne mall be brought back to life through this commercial

@420bhp9 2 года назад

Pause at 3:30…. there it is…. THE GR COROLLA!!!!!

@Noyiz 2 года назад

I can not wait for the reveal. Nice catch!

@michaelw2263 2 года назад

The hype is more real than it's been in a while!! So excited!!

@brutusthepug1012 2 года назад

That ending brought me tears of excitement. This isn't an exaggeration. I'm crying rn

@ClutchKickOfficial 2 года назад

It's beautiful seeing Akio Toyoda's vision for a sporty and fun future for the brand manifesting. Excited for that GR Corolla!

@edwardsflores6110 2 года назад

For people that are trying to buy a fast car this car is not fast but it has a lot of character and a lot of fun to it so it's only for drifting and to have something nice in your pocket.

@grantmeador9581 2 года назад

Omg this was right down the street from my house! So cool to see!

@toyotausa 2 года назад

👀

@ZainArtz 2 года назад

Same!

@jeffreebarrett Год назад

👀

@awestbrook44 2 года назад

Chills at the ending can’t wait for the gr corolla! Hopefully you don’t let your dealers make the price ridiculous

@connerdenis2841 2 года назад

My thoughts exactly

@Alzahar_Negatheron 2 года назад

Exactly. I believe the GR Corolla can be the average Joe's entry into the GR line. A practical car that is fun when you want it to be. As much as I want the GR86 I can't justify it. However a GR Corolla on the other hand 😈

@philgruber3522 2 года назад

literal goosebumps actually seeing it roar to life. ive never been more excited for a car release

@thejunky1908 2 года назад

@@Alzahar_Negatheron if I can justify it anybody can

@gzalex6396 2 года назад

Lol, I work at a Toyota dealership im CT, and I sell all my cars at MSRP. After this ad came out, I put my name on the list for a GR Corolla. I've been waiting for so long man 🙄, they need to hurry up and pump out these cars

@Zygrene 2 года назад

STOKED. GR Corolla is the car I've been most excited for this year. Even more than the Civic Type R.

@Toyota4Life 2 года назад

This will be a rally car. Honda knows nothing about that so it will be more capable then the type R

@monatawfik5075 2 года назад

THIS IS GREATEST ERA OF TOYOTA SINCE THE EARLY 90s.!!!!

@toyotausa 2 года назад

Thanks for the love, Mona. It means the world to us! ❤️

@amrocko 2 года назад

These videos are brilliant. Keep ‘em coming Toyota.

@toyotausa 2 года назад

😎🙌

@michaelw2263 2 года назад

3:30 for those looking for the GR Corolla

@ethancooley9323 Год назад

Crazy seeing this happen in the St Charles town mall, I grew up racing my pinewood derby cars there

@ultimateX786 2 года назад

GR86+GRSUPRA+GRCOROLLA= Full Satisfaction, Thanks Toyota 😍👌

@brent8683 2 года назад

New dream car unlocked.

@toyotausa 2 года назад

🤩 ✨

@moonsapling 2 года назад

Roger. We have found the one.

@romairoblackstock5100 2 года назад

WHAT OMG TOYOTA THE ENDING!!!

@toyotausa 2 года назад

😎

@myorangeopelgt 2 года назад

That. Last. Shot. 👏👏

@toyotausa 2 года назад

👀

@starz2313 Год назад

Old St charles mall in IL! So cool that they used it. I used to go there when it was opened but Unfortunately the mall is forever closed.

@SkyGod-yc5fp 2 года назад

Can't wait! Now, pls talk to the dealers across the US and tell them not to add dealer mark ups.

@ThatWasherNerd 2 года назад

Toyota very well might be my favorite car brand right now. You guys are killing it! Keep up the fantastic work!

@froy_boyproductions8488 2 года назад

Lol Toyota is actually active In the comments responding This is great! Keep it up! 😃

@ueltrades9479 2 года назад

Dude it's like, the BIGGEST breath of fresh air to see a company that still cares about the enthusiast scene. I saw this ad on one of my youtube vids and watched the whole thing, and I was so blown away that I had to comment on it so I looked up the ad. I'm so hyped and who knows... I just might be buying a manual GR86.

@toyotausa 2 года назад

We love the hype! Thanks for your support. ❤️

@victorpena6543 2 года назад

3 words after seeing this: SAVE THE MANUALS! Already contacting my local dealer regarding the GR Corolla!!!

@4GoBabyGo 2 года назад

Toyota is back on the scene, manual supra, GR corolla, MR2 I can't wait

@thomasgallagher3868 2 года назад

This is what a car commercial should look like

@drakke125Channel 2 года назад

2:36 "How does this car tell GR stories?" "you're right. We need more cars." Ryo and Keisuke has entered the race*

@brandonmiller9155 2 года назад

I started this thinking wouldn’t it be wild if they used this to officially announce the gr Corolla or the GR2 EV or something” and then they DID and I was like “HAHA I KNEW IT”

@Mr.Thermistor7228 2 года назад

Wellllll this wasn’t official lol it was another teaser

@Denis_Vujic 2 года назад

Hands down the best marketing series for any car! I hope they continue this with every single GR model and always get pro drifters that drift their cars to be featured in these shorts!

@erniejoel1234 2 месяца назад

As the owner of a new 2024 GR86 I'm happy Toyota is making these kind of promos. Thumbs up guys!

@Animated_Black_guy_OG Год назад

Am I the only one who thinks the way they teased the GR Corolla is probably the best car teaser ever?

@andygao4230 2 года назад

3:30 could that possibly be the GR Corolla hiding in the shop??

@CoOl2640 2 года назад

Might end up trading in my Camry for that GR Corolla

@SGNedtiz 2 года назад

These guys know if they try to bring back the 90s JDMs back the fanbase will go bonkers

@jakobrenz3213 2 года назад

So happy for what Toyota is doing for car enthusiasts! Absolutely great company. I‘m really glad to be finally able to support that in the form of getting a GR86! Looking forward to the experience and many, many great drives. Probably will be my first and only new car without any electrification and as a pure-bred petrolhead I‘m grateful that you are bringing these to Germany/EU as well! Please keep building cars that make you fall in love with driving over and over again!

@toyotausa 2 года назад

Thanks for sharing your thoughts with us, Jakob. We know you'll love your GR86 once you're behind the wheel! 😍

@seanrodgers553 2 года назад

This was one amazing commercial! Nice job Toyota 👍

@toyotausa 2 года назад

We're glad you enjoyed it! 😎

@clintlyon 2 года назад

Legit chills at that ending!! Felt like an end credit scene at a marvel movie where a badass character walks in

@antiquetheatro 2 года назад

That ending!! 😳🔥 Awesome video!

@zklpr4661 Год назад

So glad Toyota hasn't abandoned enthusiasts like a lot of other companies, it's great seeing a resurgence of what made Toyota so amazing in the 90's.

@JoseMedina-gf4cu 2 года назад

First the Supra commercial, now this. Loving this direction! Give the marketing team a raise

@toyotausa 2 года назад

We appreciate the love, Jose! 😍

@MyDirtydan 2 года назад

YAAAAAAASSSSSSS. I'm so gitty with excitement over that ending.

@tabz.gr4 Год назад

The fact that I watched this back then knowing I would get this GR Corolla to now where I actually have one of my own... is just.. pure bliss. Thank you Toyota for making this car possible

@connorlikesbigtrucks Год назад

do u think corolla is going to have its own cool video like this?

@TheElectricGhost Год назад

@@connorlikesbigtrucksIt just got one 🤣

@grantkobes 2 года назад

This is the exact reason my next car will be a Toyota. Bravo

@toyotausa 2 года назад

😍❤️

@ctrikz_tk8745 2 года назад

Y’all been on a roll with the marketing!! Love it and can’t wait for the GR Corolla 😍😍🙌🏽

@toyotausa 2 года назад

Thanks for the love, it means the world to us! ❤️

@matthewdonovan8346 2 года назад

That tease at hte end. of the Gr Corolla

@arielrecla90 2 года назад

Toyota a car commercial has never brought tears to my eyes but you just did. PLEASE tell me the GR Corolla is coming soon, I don't know how long I can contain myself!

@deathinater 2 года назад

In case yall missed it, the sneaky GR Corrolla is already here ;) 3:30

@Salvaba 2 года назад

I bought my GR86 last month and I love the marketing campaign Toyota! It makes me feel like I’m driving something truly special. GR has brought back exciting cars to the Toyota lineup 😃

@toyotausa 2 года назад

We appreciate the love, Eli! We're glad you're experiencing the thrilling driving experience the GR86 was made for. ❤️

@Charlie-Charlot 2 года назад

I love how self aware this commercial is, especially with the two executives that clearly doesn’t know both their product and their buyers, totally obviously to the meaning, the history and the purpose of what they sell, being rather more focused on outdated methods and irrelevant preoccupations. It is also a brilliant idea because it helps the commercial to not focus solely on the stunts either which could quickly become repetitive and boring. Well done Toyota, if you could give the same message to your friends at BWM that you’d be sweet of you.

@watema3381 2 года назад

These new GR series truly show the heart and passion behind Toyota. Bravo Gazoo Racing!

@toyotausa 2 года назад

Thanks for sharing, we're glad you liked it! ❤️

@watema3381 2 года назад

@@toyotausa Thank YOU for being so awesome! It warms my heart to know that you take the time to read these comments :D

@toyotausa 2 года назад

❤️

@finalomnislash9445 2 года назад

I’ve never clicked on a RU-vid ad willingly this fast before

@topgearjp 2 года назад

Best car trailer I’ve seen in a while! That ending was great! Top marks Toyota!! Can’t wait to get my hands on the GR86. The Supra and Yaris were great to drive 😀😀

@toyotausa 2 года назад

We appreciate the love, John! 😃

@ironick312 2 года назад

This was the best car commercial I've ever seen, thank you Toyota! still daily-ing my 2013 FR-S, and looking to get into the GR family soon :)

@toyotausa 2 года назад

We appreciate the love! Thanks for being on the road with us. ❤️

@Nicky_DBNM 2 года назад

Probably the best most action packed ad I’ve ever seen. AMAZING!

@toyotausa 2 года назад

😎

@justin791986 2 года назад

This is inside the former Charlestown mall in St Charles Il, many memories going to that mall as a kid.

@timw2083 2 года назад

I can't wait to see the GR Corolla, it would look great next to my 4Runner

@arielalayu3001 2 года назад

i agree!

@biosurveillance 2 года назад

I haven't been excited about affordable sports cars in years. Glad to see the return of JDM influence!

@joeypaterno6263 2 года назад

That place the car was inside and outside of was the Charlestowne Mall! RIP Charlestowne Mall! You were my childhood. I loved that place when I was a kid. I’d have McDonald’s before getting on the carousel with my mom. I was bummed when the carousel was disassembled. It was my favorite thing about the place! Where’s a time machine when you need one?

@twanjr 2 года назад

You gotta love Toyota Marketing did you see the GR in the store at 3:30 😂

@raymondguerra3036 2 года назад

GR Corolla !!!!!! 🙏🏻😍

@Lunchboxx3d 2 года назад

EPIC! Love the security cam footage at the end 😂

@autolokos9274 Год назад

O Brasil precisa de um milhão desses carros 🇧🇷🇧🇷🇧🇷

@filopride619 Год назад

Ending got me in subzero chills!

@thrillhousecycling7260 2 года назад

I work in branding/advertising and this is SUCH a smart strategy-it's exciting without being self-important, and directly addresses/satirizes objections that have built up towards Toyota over the years (it's too corporate; it's bland; Toyota doesn't make fun cars; etc). The long-term teaser strategy over the GR Corolla has been spot-on, too. Marvellously fun stuff!

@aligatormacawofpujaa 2 года назад

"No more boring cars." They really meant it. Bravo toyota! Im in love with these💯

@toyotausa 2 года назад

Thanks for sharing your excitement about the first-ever GR Corolla. 🙌 Which features are you most excited to experience?

@aligatormacawofpujaa 2 года назад

@@toyotausa Definitely want to experience All-wheel 300hp with the 6 speed manual. 💯🔥

@toyotausa 2 года назад

Nice! Keep us posted! 🙌 -Barbara

@Fareitorov 2 года назад

Toyota, at last! We were waiting for this so long! Thanks.

@toyotausa 2 года назад

🙌

@Toyota4Life 2 года назад

Toyota is gonna unleashed their rally racing heritage on American with the GR Four Corolla.

@lorenzosiegler3546 2 года назад

What a absolutly great commercial! 😍😍

@toyotausa 2 года назад

We're glad you enjoyed it! 😎

@MemerMan9000 2 года назад

I LOVE the ending with the GR86 and GR Supra both driving together but leaving a third space to the right symbolizing a new GR car coming up which is the GR Corolla.

@richardbhagan8949 2 года назад

2:05 I like how they said does anybody know how to drive a manual anymore.

@jeffreebarrett Год назад

Apparently I can't drive like that; can you? 👀 (Focus Group Member)

@HEARTPLAYER1 2 года назад

I love these commercials.. keep it coming Look how much people waiting for gr corolla. Im one of them.

@RevolveAuto 2 года назад

This is GOLD 😂

@bunsenn5064 2 года назад

And then you realize that in order to create this ad, Toyota’s marketing team had to present the idea of making fun of Toyota’s marketing team to Toyota’s marketing team.

@Twinturbovan 2 года назад

Brilliant title to introduce the GR Corolla. Some people are sleeping and missed this I'm sure. I hope it's widebody and awd. ❤️

@thedrdoctor4547 2 года назад

Toyota has changed since 2017 alot!

@shouldigetit 2 года назад

The massively improved torque curve. Thank goodness! Well done again Toyota and team! Way to go Sweatpants media!

@toyotausa 2 года назад

😍❤️

@shouldigetit 2 года назад

@@toyotausa and love you too!

@fastfam 2 года назад

LOVE THESE!

@toyotausa 2 года назад

🙌😍

@aof32 2 года назад

Haha awesome clip! Well done!

@reiko6001 Год назад

The way these Gazoo Racing ads are made really shows what kind of group they are targeting, really LOVE the series of ads and man, let the next commercial be about the GR Corolla