It's interesting to hear that designers at Braun have so much pride in Dieter and his achievements for Braun, yet, all the new Braun products don't look like they have been designed with these same values. the new designs look like they have been designed by automotive designers who tend to over-style consumer products.
That's correct. The moment when Dieter Rams was out of the house (he retired around 1997), brAun started to make fashonable trash design. It's a shame what they do today. Apple has learned more from brAun than they have learned from their own tradition.
What Braun is doing these days has NOTHING to do with design. Clearly the people with nothing but numbers in their mind and zero interest for design are calling the shots at Braun.
depends on the way of minimalism. over time, that changes, but i agree, at the newer products you often CAN remove things without reducing it's function.
They do it now more than ever, you just had less products available back then, therefore the high quality one pulverized the competition at light speed.
But think about it: The design of braun razors has become so normal that you no longer see the design behind it as special, but when you look closer, you notice how well designed it actually is, just like an iPhone.
I am very close to this man, I even wanted to imitate him, but I never had his success. But I still became happy. I was even in the same place but no one wanted to listen to my thoughts. He did something right at the right time in the right place. That's why he's my hero. Although you can also sit on a stone.
As many has already said: Braun unfortunately stopped doing world class design. The current designers at Braun should have been continued where Dieter Rams left off. So who has? Jon Ive at Apple is a great Dieter Rams fan and you can see the influence of Rams in many Apple products.
With the major difference that the Apple products are exceptionally engineered and actually work. I have a couple of Dieter Rams designed products and while they might be visually pleasing they all have one thing in common: Truly sloppy decisions when it comes to the engineering part. The F1 Mactron for example is known and was known to have a leaky tank for gas. Repair it?! (Which you will have to do sooner or later) you have to remove the black plastic for grip, removing it will destroy it, you'll eventually can get the tank repaired but you're left with a piece that is now damaged instead . This is a design and engineering choice, made at a time when this issues has been solved many moons ago, I find truly baffling. I can give you at least 5 or 6 more examples of this, Rams preached (and still does) water while drinking wine. Braun and Rams are absolutely fine and had their time and place in design but are rather mystified in my opinion.
@@alluvialedaempfer962 Beautiful lighter! I am surprised as Braun's household products at least used to be of extremely high quality (1960-1980ies so it is a while since I have bought any). Apple products working? I don't like Apple's approach to software (operating system, apps and (Ugh!) iTunes) so I have ever only bought an iPod 3G from Apple - but, yes, the design and the hardware is excellent. So, if only the iPhone would run the far more flexible Android operating system. :)
Dieter Rams left Braun in the 90s. Braun stopped being profitable, because of CAPITALISM: other companies closely copied their designs, outsourced manufacturing and produced stuff like theirs cheaper. To combat profit issues Braun had to sell off some of their product lines to other companies, and by the time P&G came around they decided to make their sole focus shavers.
These designers do not seem enthusiastic at all. Sad to see that BRAUN does not follow the aesthetic line that Dieter Rahms promoted. What is more, BRAUN is now a P&G owned company, making their products even less appealing to buy. PS: You can try a classic safety razor instead, just like your granddad used. This will make you feel and look even more manly than you are now.
Indeed it was soulles.. No concrete examples of functionel yet simple design and enthousiastic designers who praise them. Just some mixed message about good design but nothing special to keep for a decade. For Dieter Ramms design was for a lifetime.
This depressing video shows memories of a brilliant era of Braun in the '50s to '80s when it created innovative, quality, attractive and useful products. Today, if you go to its website, you see that Braun only offers men's and women's shavers. Really? How did the company lose its way and all that Dieter Rams had achieved? What a pity.
Schon bezeichnend, dass die vorgestellten Designs alle mehrere Jahrzehnte alt sind. Heute macht Braun Rasierer aus Plastik mit nachlässigem Design. Braun ist nicht mehr die Spitze des Produktdesigns von Elektronikgeräten.
Right. All genders… Would you have the role or socially constructed… Are equal and equivalent… And all people are the same size shape form and function. One solution fits all humanoids. Those who cannot or will not be served by the maximal prescribe solution of the all knowing and all caring MotherFatherOtherState must be eliminated
@@AzathothsAlarmClock That's just cherrypicking the absolute worst. Would you consider the original walkman to be the same? It is simple yet has enough character to stand out and not be obnoxious at the same time. Braun design, on the other hand is mind numbingly boring.
@@AzathothsAlarmClock Really? I still think the original walkman to be absolutely stunning, even to this day. Design changes, and with inherently complex systems like consumer electronics, minimalism is just one way to do things. I feel like gaudy complex designs will make a comeback in a few years.
