What a fantasic story to tell. As an industrial designer I can appreciate the time and effort that go into products that may seem simple. It's not easy to bring an idea to market so well done. An inspiration to anyone who has an idea.
As usual, there is much to love about this video: Crazy good production value, thoughtful writing and narration, clear simple explanations and boat loads of valuable insight. The signature Matthew Encina ASMR-meditation-on-organization-and-design is in full effect (and so good) as per usual. A thing that stands out to me is your transparency around the relationship with Grovemade and how that all works. I haven't seen many other collabs so clearly unpacked, and it's very cool to see the mutual respect and genuine working relationship you have together.
Thanks Matt. My experience at The Futur helped me look at the things I do in a special way. I try to share as transparently as possible for all to see possibilities for themselves.
@@richardreynolds7552 Idk why I'm here in these comments lmao but you've misread the initial comment. "Crazy good production value" is in reference to the video, not the product. It's just saying the video is well put together.
@@anachronismic Yes yes, you are right I miss read your comment and I do agree about the production value. I think at the time I was still feeling knocked back at the sale price of the product. I apologise
@@richardreynolds7552 you're good haha I just stumbled upon the comment and figured it was a misunderstanding. It's also at a price point I can't justify for myself so I can understand that feeling for sure.
Congratulations on the product launch, Matthew. Thanks for showing behind the scene of making a product, that’s a lot of work! I wish you success with the product.
I have known Matthew Encina since I watched the first video of Futur's "Building a Brand". I recently started follwing his Mod Musings channel too. The more I watch this guy or other creatives around the world, I just keep getting more anxious, giving birth to new questions and doubts. In a good way, I mean. I am an engineering student currently. I found my passion as designer but had to pursue engineering because I cannot my education midway. Every since then I have been self learning everything to become a designer, or a better creative. The thing I have learned the most is that I am still a noob at many things, my habits, actions and reactions, my view of life, morals, principles and my thoughts. And i am lazy at some point too.. So seeing videos like this just hits me knowing that I am not doing much in life. But somewhere inside me it also lights a small beacon of hope which inspires me to do better in life! So thank for that @Matthew Encina This was a good way honestly. Loved the whole process and its videos like these that always clarify my thought that being in a crative field is such a blessing and fun adventure. Loved the product and Hoping to use your Note Taking Kit soon.
You're welcome. Celebrate the gap you see in front of you. It's not inadequacy, it's opportunity. You have so much time to grow. And If you've come to your realizations that you're unsatisfied with certain areas of your life, now is the perfect time to start changing that.
@@MatthewEncina That's true... Atleast I know that I am lucky enough to have noticed about my shortcomings. But as you know, taking the first step is always the hardest. So trying to figure out my way. Thanks for the kind words Matthew. Means alot and I will definitely heed to those ❤️
@@MatthewEncina Also can you share any template for your product design research that you apparently used throughout this project? I mean it's going to be really helpful to see how professional go by researching and organizing their work and information
The attention to detail is crazy. The paper packaging around the note pad (10:43) with the envelope+seal style enclosure ALSO matches the angles at the top of the mod musings logo. Essentially blending the mod musings branding in with the the more obvious grove made logo… Amazing. Love the look of this collection!
Thank you for taking the time to document your process! It's evident that you enjoy not only the finished product but also the steps it took to get there.
This is such a cool collaboration. Such a simple, practical, but beautifully designed set of products. It's really awesome to see the entire process that went into this!
When I walk thru the airport, I roam the shops - I just glance over things like this, never considering them. Now, I have a new appreciation for them. Knowing all the planning and excitement the designer must have when launching them! 😊
I'm a fellow creator and I work in software, but I'd love to launch a physical product in the future. Watching this video was so inspirational (and also quite scary to see everything you need to get something to market). AMazing!
The way you represent your life story through your videos, is amazing you are truly an inspiration for lot of the young generation, all the best for your new product 🙂
I have done some steps of this process separately before. Now, watching this video and seeing the whole process, a realization that this might be the thing I can do all day for the rest of my life hit me hard. Thank you for the content!
For those of you interested in the special edition version of the Note-Taking Kit, we’ve only made one run. So once they're gone, they're gone forever. Learn more here: grovemade.com/note-taking-kit?rfsn=4034913.49fe54 (Use code MODMUSINGS for 10% off your first purchase) Thank you everyone for the support! I hope you learned something from my experience.
It is fascinating how much details go into a product... every other product developer team I see out there is a collaboration of experts... I'm a third year Engineering student with a passion to create and build...and my environment keeps throwing cold water on me... I hope that one day I will find the path to take one of my many ideas from conception to product. This was inspiring in ways. Thanks.
As a mechanical engineer who works with large mechanical equipment, this was pretty neat and cool to watch, I love the design thinking approach. As mechanical engineers, we tend to start and spend more time on function first, with fewer aesthetics, and usually, the designs are not very human-centered most importantly, we design for manufacturing so modular, reusable designs and we go hard on cost and materials. Industrial design on the other hand is pretty creative right from the brainstorming and you can kind of go wild with the ideas.
This reminds me on my old days as an industrial designer, love the way how you make the video so simple yet interesting to watch, as usual! always a big fan. Congrats for the collaboration and the new product launch!
The storytelling was not only engaging but also informative. The product is simple yet aesthetically pleasing, which is exactly what I love. Thank you for sharing this with us.
I'm a UI/UX designer and I'm constantly using sticky notes to quickly document ideas, then referencing them later to flesh out in my sketchbook. That way I'm better organized and can filter out the better ideas from the crap. The kit will be perfect for me, so excited to look into it!
Thank you, Matt, for existing. Your videos should be studied in school because I always learn so much from you. I've been numbering each page of the notes to organize them and store them in the desk tray. I've always wondered if there's another way to achieve this without messing everything up. It's great to see the behind the scenes of the Grovemade team, a big greeting to everyone! 👋
Congratulations on the big win, Matthew! We’re super happy for you and excited to see more. 🎉 The details behind the process makes us appreciate the work even more! It’s very meaningful! ❤
Wow, what an amazing behind-the-scenes look. HUGE congrats Matt, taking this from 0 to 1 must have been no small feat and yet you made it look effortless (although I guess I shouldn't be surprised when it's a collab between you and Grovemade) Can't wait to try it out!
Congrats for the collaboration Matthew! I just love how you always find the right balance to share a message and some of youe knowledge at the same time, which makes your content so interesting and genuinely useful for the viewers, keep it up 🔥🙏
I have a feeling that there is something missing in this video. I have built several products in the past and currently creating one. What really struck me is the fact that you quit your job and could take months of product development without any pay. You have a partnership with a company that doesn’t run on air alone. You have great and fully utilised workspace(s), and it seems that you don’t have to worry about any budget or income. The reality is that startups has limited sources of money and other things. They have to struggle for months, sometimes years, spend 80+ hours per week (especially if you have a job that should cover the cost of living) and they hope that finally succeed with their product, but 8 out of 10 startups don’t make it. This video is too much romanticised in my opinion. It’s absolutely rewarding to go through this process (whether you finally succeed or not), but it is not a walk in the park, like this video suggests.
I really appreciate you sharing your perspective and taking the time to comment. Of course it’s not easy by any means, and was a huge investment of time and money from both parties. This product was one project of many that we were both doing in these two years - they have an entire suite of products they produce and sell, I make video content and have clients. This situation is unique, as is everyone’s, and doesn’t showcase every single challenge and advantage we faced. But the point of this video was to give an overview of the entire process, not a fully detailed documentation. A much longer video could certainly cover those aspects, but I felt it was less digestible, and opted to format the video as you see here. Again, appreciate your curiosity and perspective.
Spot on. The commercial side of the product was glossed over in this video. And if the product is not a commercial success, the whole endeavour is an expensive vanity project.
The video is fantastic, the branding is solid and the journey from problem to concept to final product is one of the most educational videos I've seen in a minute. And as soon as I clicked to go take a look, I was genuinely floored with the asking price of almost $300/unit. I would be really interested to see sales numbers on this product to see how you intend to navigate the greatest barrier to entry for analytical and assertive buyer types who would just build out a competing model piecemeal for $45-60 from other products. But great design and cool collaboration with Grovemade.
The pricing is aligned with all other Grovemade products, who’s a brand that focuses on interesting design and manufacturing techniques that aren’t optimized for mass-produced cheap goods. There are tons of very inexpensive note-taking accessories out there for analytical and assertive buyers. That’s not what we wanted to make or who were trying to target. It’s a niche of users who take notes in a similar fashion as I do, and who highly value design and quality.
Congratulations on the production launch. Hard work, when rewarded with a positive outcome is always amazing. Thank you for letting us see the journey.
Hey! Awesome product. I love the video. A SUGGESTION - You can paint the top of the two dividing plates on the vertical organizer with green and red like colors(one on each of the two, or more, plates). This can help consumers sort the notes on the basis of importance. Hope it helps!
I enjoyed everything about this video! The process, the iterations, the final product, the tone, the pacing - it was all pretty perfect. Brilliant work!
From a design perspective, this video is really good...showing us your design process...but in my opinion, people are better off just buying a journal or a pocket note to take notes than to buy all 3 of these which i assume would be a 300$+ purchase
yep all this is just to sell products in the end. not practical nor economical. It's for people who like overpriced desk accessories and content creators who wants you to buy using their affiliate (who get it for free anyways to advertise for grovemade).
Love the content and product quality, with all the respect, as a practitioner who takes notes everyday, i am not sure if the physical form is the best form of notes taking anymore tbh, i transitioned all my notes taking to ipad and i found a lot of benefits from digital note taking, share with devices, storage for future, flexibility of editing and sharing etc. I used to love taking notes on my notebook but eventually force myselft into digital because that's where the future will be, in my view.
That makes total sense. For me, I still have a strong connection when I write things down in a physical medium. I process and remember things better this way. Many times when I write things digitally, I don't have that same connection.
I know how hard product design and development being a professional product development program organizer in industrial application. In the future many innovative solutions and innovative products will come. I appreciate this designer and his team bringing great products, All the best.
Love it! With all the time and energy I spend digitally I still take physical notes more often because it works so much better with my brain. Thank you for sharing! Also, what if the wind blows?)
@@MatthewEncina It would be interesting to study, if the new generation who literally grew up on touch screens would feel the same? I would bet my house that they wouldn't (I would also bet that there are studies like that)). Having tactile, physical connection to a thought makes it more real/tangible than a notion page. Did you "cat test" though?)
This content is free? Thank you for sharing not only your story of marketing your first product, but also the full detailed explanation from the whole design thought process to the marketing of the product to us! As a marketing student, this is really interesting as it allows me to see a new perspective of what I have learned in school being applied in this video! You are really inspiring and have earned a new subscriber!
Wow, I don't know if people understand how good this video was! so well made. Extremely helpful for everyone in the marketing and sales space. I love it!
Grove made has cool looking products, including this one but $300 for paper kit?!? And you're gonna have to refill on their specific paper which I assume isn't cheap. Hate how they price their products, not consumer friendly at all, esp with having to buy their specific paper. Lame
Im With u there. And unsurprisingly consumer will still buy. Not realising they are buying a lifestyle more than the product itself. While others will buy cos of supporting influencers
Absolutely love this video! for someone who's studied design subjects in uni, this is a must watch to understand how the design process works in real life!
Hello, I am an architecture student at the Univeristy of Calgary. It was really interesting to learn about the industrial design process of expanding ideas and then refining them. I think that designing products, specially ones people use for work is very important. It is interesting how something as small as a note pad can have very intentional designs.
Congratulations! I’d been casually watching your videos for almost a year now but recently subscribed. Very informative and yet soothing to see your creative process.
This is cool... but at $300, its much less cool :( I'm sure there are users who would love this but I'd much rather spend this on more value-based tech, this could almost buy a tablet + pencil
My first thought when I realised what it was, was that it is a silly product... by the end of the video I realised it is precisely what I have been looking for! Well done Matt and Grovemade team
it's great to watch your life's story development. It teaches me so much about life cycles, experimenting with new projects, and doing what you love and are paid for. thank you!
Thanks for the kind words. A big reason I document and share my experiences is so that others can see possibilities for themselves. I'm lucky cause I had many good role models growing up. I hope to do the same for others.
Hey, I have been following you since a long time and have seen you grow as a creator. Can you please make a video on your entire journey as a creator starting from how and where did you learn design. I am also starting out as a designer and aim to have my own agency in a couple of years. Watching your content has really inspired me a lot!
Thanks. I’ve made a two part series sharing my entire journey from high school through my professional career: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-QowXUHYEzT8.html
Like always, you are so smart, yet you keep presenting your ideas and knowledge in such a simple and straightforward way. You are one of my favorite creators out there, and I will never stop waiting for the next peice of content you plan on releasing to us (the fans😉) Thank you for inspiring me, giving me ideas, and making me want to do things! I wish you (and the Note Taking Kit) all the best!
Another quality content from a very hardworking and creative creator I know in this Industry. Thank you for being generous upon sharing your knowledge and thought process. More power to Mod Musings and Grovemade!
Bravo brother! Such an inspiration.This is high quality content - short, concise, and very informative. This brings more light to the amount of time and effort to create an exceptional product. Good luck on your journey!
Matthew I think this was a great video and you’ve designed a great product. After watching I got my payment method ready and went to purchase a kit, but seeing the price tag made me realize it’s not something I can afford. I agree that it is a luxury, but I’d really like to think you understand there are many of us that can’t afford that level of luxury. I would appreciate if you could showcase other solutions to this problem as well. Something that us broke people could enjoy
Thanks. I appreciate your intent to buy it. I always try to share my processes and solutions around my workflows. Many times I build a solution myself, usually as some DIY solution, but in this case, I had amazing partners to bring it to life in the best way possible. I understand it's out of reach for some, but all of the core ideas are presented in this video. If you study this intently and analyze your own challenges, I'm sure you can build (or put together) a similar solution that addresses your specific challenges. There are inexpensive notebooks, notepads, pens and different ways to use them. Start there. That being said, my next video will be about workflow, so you may pick up more ideas there.
This looks very cool, but during the review I couldn't help but notice that the rail itself is pretty small and fills up quickly. You could only put one note next to your tablet for example. Why not produce them in different sizes, so that you can choose which one is most appropriate for your amount of note taking and the devices that go along with them?
I love the story telling and video editing, also all the furnitures in all the video...but about the product, this is the kind of thing that we dont really need for living or actually for be more productive/creative...but it seems high quality.
BRILLIANT…Per Usual ❤ From the first video I watched on Matthew’s channel, I Knew this guy was exceptional ❗️ I’m an organizational enthusiast. I watched my first video in 2020. Matthew’s video/videos helped me to organize my new work from home situation. Over time, these videos assisted in my evolving productivity. Now, I’m encouraged to methodically plan my move for a business that I have wanted to start for years. I’m ordering my note taking system now. Thank you!