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How I Brought My First Product to Market - Idea to Launch 

Matthew Encina
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📝 Learn about the Note-Taking Kit by Grovemade & Mod Musings:grovemade.com/note-taking-kit... (Use code MODMUSINGS for 10% off your first purchase)
🛍️ Thanks to @shopify sponsoring this video: www.shopify.com/matthewencina/
▬▬▬▬ Video Description ▬▬▬▬
How to bring a product to market. From initial idea to product launch. In this video, I'll share an overview of the industrial design and development process using the Double Diamond method, what it takes to name a product, how to craft your brand messaging, and how to market your product. Watch till the end to see the final product reveal.
Learn how this collaboration between Grovemade and Mod Musings came to be, and how the Note-Taking Kit was created.
▬▬▬▬ Links & Resources ▬▬▬▬
I may receive a small commission at no extra cost using some of the affiliate links below. This is the easiest way to support me and helps me continue making content like this for you. Thank you 🙏
🖥️ Learn about all the details of my office here: www.modmusings.com/blog/mod-m...
🎧 Do you like the music in this video? It's all from the Epidemic Sound library. Use my link to get your first 30 days for free: share.epidemicsound.com/matth...
🎥 My video gear: kit.co/MatthewEncina/matthew-...
🔷🔷 Learn about the Double Diamond Design Process: www.designcouncil.org.uk/our-...
✍🏽 Reusable paper (whiteboard): www.swipi.es/
▬▬▬▬ Video Chapters ▬▬▬▬
0:00 - Introduction
0:58 - The Double Diamond Design Process
1:27 - Discover Phase: Understand the Problem
2:35 - Define Phase: Determine the Design Challenge
3:16 - Develop Phase: Explore Potential Solutions
4:35 - Deliver Phase: Build the Solution that Works
5:30 - Product Naming, Messaging & Marketing Overview
5:46 - Product Naming Process
6:49 - Developing the Brand Messaging for the Product
7:40 - Product Marketing Using Organic Content
8:20 - Sponsored Segment by Shopify
9:10 - Product Reveal: The Note-Taking Kit
10:30 - Reflections After Launching a Product
▬▬▬▬
DISCLAIMERS:
We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
▬▬▬▬ Follow for more ▬▬▬▬
My blog: modmusings.com
Instagram: / mod.musings
Personal Website: matthewencina.com
Personal Instagram: / matthewencina
▬▬▬▬▬ Credits ▬▬▬▬▬
Created by Matthew Encina
Additional cinematography by Jona Garcia, Max Brown, and Taeha Kim
© 2023 Mod Musings, Inc.

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15 июн 2024

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Комментарии : 1,2 тыс.   
@MatthewEncina
@MatthewEncina 3 месяца назад
Watch my latest product process video here: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-yxRT5YpE30Q.htmlsi=_eVv_ZwA2Sp7Zaa3
@phonkhellrecords
@phonkhellrecords 2 месяца назад
What Monitor screen is this ?
@christophercassar718
@christophercassar718 11 месяцев назад
What a fantasic story to tell. As an industrial designer I can appreciate the time and effort that go into products that may seem simple. It's not easy to bring an idea to market so well done. An inspiration to anyone who has an idea.
@MatthewEncina
@MatthewEncina 11 месяцев назад
I appreciate that you appreciate this, as an industrial designer. 🙏🏽🙏🏽🙏🏽
@Ui-bf9ex
@Ui-bf9ex 6 месяцев назад
Hi
@edwardleefilms
@edwardleefilms 11 месяцев назад
This is such a cool collaboration. Such a simple, practical, but beautifully designed set of products. It's really awesome to see the entire process that went into this!
@MatthewEncina
@MatthewEncina 11 месяцев назад
I’m glad you got something out of it. 🙏🏽
@alphawolfi
@alphawolfi 11 месяцев назад
It is wonderful to see how much you have grown throughout the years. It is an honor to continue watching your videos, Matthew!
@MatthewEncina
@MatthewEncina 11 месяцев назад
Thank you 🙏🏽
@dhondup10
@dhondup10 11 месяцев назад
Congratulations on the product launch, Matthew. Thanks for showing behind the scene of making a product, that’s a lot of work! I wish you success with the product.
@MatthewEncina
@MatthewEncina 11 месяцев назад
Appreciated.
@mattwright9596
@mattwright9596 11 месяцев назад
As usual, there is much to love about this video: Crazy good production value, thoughtful writing and narration, clear simple explanations and boat loads of valuable insight. The signature Matthew Encina ASMR-meditation-on-organization-and-design is in full effect (and so good) as per usual. A thing that stands out to me is your transparency around the relationship with Grovemade and how that all works. I haven't seen many other collabs so clearly unpacked, and it's very cool to see the mutual respect and genuine working relationship you have together.
@MatthewEncina
@MatthewEncina 11 месяцев назад
Thanks Matt. My experience at The Futur helped me look at the things I do in a special way. I try to share as transparently as possible for all to see possibilities for themselves.
@richardreynolds7552
@richardreynolds7552 11 месяцев назад
"Crazy good product value" I'm not sure anyone could say that. Luxury, high end - sure Value - no way
@anachronismic
@anachronismic 9 месяцев назад
@@richardreynolds7552 Idk why I'm here in these comments lmao but you've misread the initial comment. "Crazy good production value" is in reference to the video, not the product. It's just saying the video is well put together.
@richardreynolds7552
@richardreynolds7552 9 месяцев назад
@@anachronismic Yes yes, you are right I miss read your comment and I do agree about the production value. I think at the time I was still feeling knocked back at the sale price of the product. I apologise
@anachronismic
@anachronismic 9 месяцев назад
@@richardreynolds7552 you're good haha I just stumbled upon the comment and figured it was a misunderstanding. It's also at a price point I can't justify for myself so I can understand that feeling for sure.
@JM_Architecture
@JM_Architecture 11 месяцев назад
Thank you for taking the time to document your process! It's evident that you enjoy not only the finished product but also the steps it took to get there.
@MatthewEncina
@MatthewEncina 11 месяцев назад
You’re very welcome. 🙏🏽
@gigobanaag
@gigobanaag 11 месяцев назад
Congratulations on the big win, Matthew! We’re super happy for you and excited to see more. 🎉 The details behind the process makes us appreciate the work even more! It’s very meaningful! ❤
@MatthewEncina
@MatthewEncina 11 месяцев назад
Appreciate that so much
@ColeMcLennan
@ColeMcLennan 11 месяцев назад
The attention to detail is crazy. The paper packaging around the note pad (10:43) with the envelope+seal style enclosure ALSO matches the angles at the top of the mod musings logo. Essentially blending the mod musings branding in with the the more obvious grove made logo… Amazing. Love the look of this collection!
@MatthewEncina
@MatthewEncina 11 месяцев назад
Thank you for noticing 🙏🏽
@rudytedja
@rudytedja 11 месяцев назад
This reminds me on my old days as an industrial designer, love the way how you make the video so simple yet interesting to watch, as usual! always a big fan. Congrats for the collaboration and the new product launch!
@MatthewEncina
@MatthewEncina 11 месяцев назад
Thank you so much. It’s easy for me since I’m new to industrial design, I can share as I learn about it!
@tanishqhalder4794
@tanishqhalder4794 11 месяцев назад
This is gold! Thank you so much for being my inspiration throughout my design career! 🙌🏿
@MatthewEncina
@MatthewEncina 11 месяцев назад
🙏🏽
@Phemmy19
@Phemmy19 11 месяцев назад
Congratulations Matthew! This is huge, and I hope it takes off and becomes a hit! You continue to inspire me with your peerless attention to detail.
@MatthewEncina
@MatthewEncina 11 месяцев назад
Appreciate the kind words
@yanisshammad2476
@yanisshammad2476 11 месяцев назад
Congrats for the collaboration Matthew! I just love how you always find the right balance to share a message and some of youe knowledge at the same time, which makes your content so interesting and genuinely useful for the viewers, keep it up 🔥🙏
@MatthewEncina
@MatthewEncina 11 месяцев назад
I appreciate that. It’s my goal to always try and share the little nuggets that personally interest me.
@nayanagupta5456
@nayanagupta5456 10 месяцев назад
I enjoyed everything about this video! The process, the iterations, the final product, the tone, the pacing - it was all pretty perfect. Brilliant work!
@MatthewEncina
@MatthewEncina 10 месяцев назад
Cheers
@JorgePowell
@JorgePowell 11 месяцев назад
Whew, what a journey! The note-taking kit looks amazing, that white oak and leather combo is incredible 😮‍💨
@MatthewEncina
@MatthewEncina 11 месяцев назад
It truly has been. Glad I can bring some more white oak into the Grovemade lineup as well ;)
@HippieP629
@HippieP629 11 месяцев назад
@@MatthewEncina I didn't know about them here in pdx til now. Cool. Thanks ME
@darrenkelk3815
@darrenkelk3815 11 месяцев назад
Congratulations on the production launch. Hard work, when rewarded with a positive outcome is always amazing. Thank you for letting us see the journey.
@MatthewEncina
@MatthewEncina 11 месяцев назад
Thank you for being a part of it
@matdilisio
@matdilisio 11 месяцев назад
Thank you, Matt, for existing. Your videos should be studied in school because I always learn so much from you. I've been numbering each page of the notes to organize them and store them in the desk tray. I've always wondered if there's another way to achieve this without messing everything up. It's great to see the behind the scenes of the Grovemade team, a big greeting to everyone! 👋
@MatthewEncina
@MatthewEncina 11 месяцев назад
Thank you for the very kind words. This makes me happy to hear that my experiences can help others.
@virendarji6135
@virendarji6135 10 месяцев назад
Working with you is a joy, and I'm passionate about learning. Your products are the best - simply awesome!. Good Luck @Matthew
@MatthewEncina
@MatthewEncina 10 месяцев назад
Thanks
@katniss181
@katniss181 11 месяцев назад
congratulations Matthew, the note-taking kit looks amazing! I hope to see what your creativity has in store for us in the near future. well done.
@MatthewEncina
@MatthewEncina 11 месяцев назад
Cheers
@MatthewEncina
@MatthewEncina 11 месяцев назад
For those of you interested in the special edition version of the Note-Taking Kit, we’ve only made one run. So once they're gone, they're gone forever. Learn more here: grovemade.com/note-taking-kit?rfsn=4034913.49fe54 (Use code MODMUSINGS for 10% off your first purchase) Thank you everyone for the support! I hope you learned something from my experience.
@cis4smack
@cis4smack 11 месяцев назад
MODMUSINGS discount code isn’t available to you right now
@JeffreyValeroso
@JeffreyValeroso 11 месяцев назад
it would be best to integrate that to an app where when u put ur notes on the holder it will sync to ur phone. that makes it way more interesting
@MatthewEncina
@MatthewEncina 11 месяцев назад
@@cis4smack it seems to work fine for me. Are you a first-time customer?
@MatthewEncina
@MatthewEncina 11 месяцев назад
@@JeffreyValeroso that sounds like an interesting idea. Maybe someone with the know how and drive can tackle it.
@DavidJones-pv8zz
@DavidJones-pv8zz 11 месяцев назад
love that this product needs refills (notes)...it's gonna drive a lot of repeat purchases
@BPositivv
@BPositivv 11 месяцев назад
Congratulations! I’d been casually watching your videos for almost a year now but recently subscribed. Very informative and yet soothing to see your creative process.
@MatthewEncina
@MatthewEncina 11 месяцев назад
Thank you for being here
@mondemarafane
@mondemarafane 11 месяцев назад
So happy for you Matthew!! Love the final product. Simple and memorable!!
@MatthewEncina
@MatthewEncina 11 месяцев назад
Cheers
@enricotartarotti
@enricotartarotti 11 месяцев назад
I'm a fellow creator and I work in software, but I'd love to launch a physical product in the future. Watching this video was so inspirational (and also quite scary to see everything you need to get something to market). AMazing!
@MatthewEncina
@MatthewEncina 11 месяцев назад
It’s intimidating to witness, but like anything, once you’re in it, all you have to focus on one small task at a time. Good luck!
@GauravSharma-yu6ip
@GauravSharma-yu6ip 11 месяцев назад
Congratulations Matthew🎉, this is such a big collaboration. Lovely to see you achieving this.
@MatthewEncina
@MatthewEncina 11 месяцев назад
Appreciate that
@simonmayer5083
@simonmayer5083 11 месяцев назад
hey matthew, now you are also tapping into industrial design which i find very pleasing ;) combined with your calm and rational way of explaining your work... actually the double diamond has never been explained to me in such a vivid way! nice!
@MatthewEncina
@MatthewEncina 11 месяцев назад
I'm glad my explanation made sense!
@adityadengare3860
@adityadengare3860 11 месяцев назад
The way you represent your life story through your videos, is amazing you are truly an inspiration for lot of the young generation, all the best for your new product 🙂
@MatthewEncina
@MatthewEncina 11 месяцев назад
I try my best to share these moments, cause so many others have made possibilities visible to me.
@lizziethelemon
@lizziethelemon 11 месяцев назад
As a mechanical engineer who works with large mechanical equipment, this was pretty neat and cool to watch, I love the design thinking approach. As mechanical engineers, we tend to start and spend more time on function first, with fewer aesthetics, and usually, the designs are not very human-centered most importantly, we design for manufacturing so modular, reusable designs and we go hard on cost and materials. Industrial design on the other hand is pretty creative right from the brainstorming and you can kind of go wild with the ideas.
@MatthewEncina
@MatthewEncina 11 месяцев назад
Thanks for sharing your perspective. It was really fun to go through this process myself.
@amitaiheyd7171
@amitaiheyd7171 11 месяцев назад
Like always, you are so smart, yet you keep presenting your ideas and knowledge in such a simple and straightforward way. You are one of my favorite creators out there, and I will never stop waiting for the next peice of content you plan on releasing to us (the fans😉) Thank you for inspiring me, giving me ideas, and making me want to do things! I wish you (and the Note Taking Kit) all the best!
@MatthewEncina
@MatthewEncina 11 месяцев назад
Thank you for the kind words.
@jaekeyed
@jaekeyed 10 месяцев назад
Bravo brother! Such an inspiration.This is high quality content - short, concise, and very informative. This brings more light to the amount of time and effort to create an exceptional product. Good luck on your journey!
@MatthewEncina
@MatthewEncina 10 месяцев назад
Thanks Jae! Appreciate your support.
@rock_customs
@rock_customs 11 месяцев назад
That note taking kit is beautiful man And the time and efforts u have put in to make that products were worth it
@MatthewEncina
@MatthewEncina 11 месяцев назад
I appreciate that
@capt_nandu
@capt_nandu 11 месяцев назад
A very insightful video, Matthew! I got to learn what it takes to design a good product. Huge congrats on the collab and the launch 🎉
@MatthewEncina
@MatthewEncina 11 месяцев назад
Cheers
@Rodacre
@Rodacre 11 месяцев назад
Matthew, I love everything about this video! I really enjoyed following the creative process in developing the kit. In particular the care taken to determine the end user interaction. The kit looks incredible! As I am looking at the pile of to do lists, sticky notes, notepads, and loose notes on my desk, I can't wait to try it out for myself!
@MatthewEncina
@MatthewEncina 11 месяцев назад
Thank you for the kind words. Sounds like this was made for you. Hope you enjoy it!
@prashantsharma8978
@prashantsharma8978 Месяц назад
As a beginner in Industrial design, This is so much helpful and inspiring... Thanks for this video✨
@MatthewEncina
@MatthewEncina Месяц назад
You’re welcome
@robvanscheijndel
@robvanscheijndel 10 месяцев назад
I have a feeling that there is something missing in this video. I have built several products in the past and currently creating one. What really struck me is the fact that you quit your job and could take months of product development without any pay. You have a partnership with a company that doesn’t run on air alone. You have great and fully utilised workspace(s), and it seems that you don’t have to worry about any budget or income. The reality is that startups has limited sources of money and other things. They have to struggle for months, sometimes years, spend 80+ hours per week (especially if you have a job that should cover the cost of living) and they hope that finally succeed with their product, but 8 out of 10 startups don’t make it. This video is too much romanticised in my opinion. It’s absolutely rewarding to go through this process (whether you finally succeed or not), but it is not a walk in the park, like this video suggests.
@MatthewEncina
@MatthewEncina 10 месяцев назад
I really appreciate you sharing your perspective and taking the time to comment. Of course it’s not easy by any means, and was a huge investment of time and money from both parties. This product was one project of many that we were both doing in these two years - they have an entire suite of products they produce and sell, I make video content and have clients. This situation is unique, as is everyone’s, and doesn’t showcase every single challenge and advantage we faced. But the point of this video was to give an overview of the entire process, not a fully detailed documentation. A much longer video could certainly cover those aspects, but I felt it was less digestible, and opted to format the video as you see here. Again, appreciate your curiosity and perspective.
@gur123noor
@gur123noor 10 месяцев назад
This comment (and the follow up discussion) was the counter argument I was looking for:)
@bjmaston
@bjmaston 2 месяца назад
Spot on. The commercial side of the product was glossed over in this video. And if the product is not a commercial success, the whole endeavour is an expensive vanity project.
@diegolaparra351
@diegolaparra351 День назад
@@bjmaston clicked on the product link, it doesn't exist. so... don't know what to think
@a_saker
@a_saker 11 месяцев назад
congratulations on the product launch! amazing video quickly going through the process from inception, exploration, design iteration and development. a lot of the fine tuning steps go unnoticed by many but you did a great job showing that
@MatthewEncina
@MatthewEncina 11 месяцев назад
🙏🏽🙏🏽
@chukwumaudokporo2586
@chukwumaudokporo2586 11 месяцев назад
Absolutely amazing content! I enjoyed seeing the entire process. Well done, Matthew.
@MatthewEncina
@MatthewEncina 11 месяцев назад
Thank you
@b_a_hockema
@b_a_hockema 10 месяцев назад
The video is fantastic, the branding is solid and the journey from problem to concept to final product is one of the most educational videos I've seen in a minute. And as soon as I clicked to go take a look, I was genuinely floored with the asking price of almost $300/unit. I would be really interested to see sales numbers on this product to see how you intend to navigate the greatest barrier to entry for analytical and assertive buyer types who would just build out a competing model piecemeal for $45-60 from other products. But great design and cool collaboration with Grovemade.
@MatthewEncina
@MatthewEncina 10 месяцев назад
The pricing is aligned with all other Grovemade products, who’s a brand that focuses on interesting design and manufacturing techniques that aren’t optimized for mass-produced cheap goods. There are tons of very inexpensive note-taking accessories out there for analytical and assertive buyers. That’s not what we wanted to make or who were trying to target. It’s a niche of users who take notes in a similar fashion as I do, and who highly value design and quality.
@taina313
@taina313 11 месяцев назад
$270-$300 to take notes? #oooof I was ready for it to be $50. Clearly I'm not the target audience lol Brand Loyalists do your thing lol
@MatthewEncina
@MatthewEncina 11 месяцев назад
It’s not for everyone, and definitely a luxury.
@roshanjoes
@roshanjoes 10 месяцев назад
​@@MatthewEncinadont be dumb. Not everything can be sold with good marketing
@awatifbentahar
@awatifbentahar 11 месяцев назад
Thank you for sharing this process with us Matthew. It's very generous of you and very educational 👍
@MatthewEncina
@MatthewEncina 11 месяцев назад
You're very welcome.
@WillBowers
@WillBowers 11 месяцев назад
congratulations on the launch of these amazing products! so inspiring seeing the process from start to finish, amazing work
@MatthewEncina
@MatthewEncina 11 месяцев назад
Thank you
@hvaranhvaran
@hvaranhvaran 10 месяцев назад
Love it! With all the time and energy I spend digitally I still take physical notes more often because it works so much better with my brain. Thank you for sharing! Also, what if the wind blows?)
@MatthewEncina
@MatthewEncina 10 месяцев назад
Same. I connect better with ideas when I physically write them down. Haven’t extensive wind tests, but this isn’t meant to be used outside 😅
@hvaranhvaran
@hvaranhvaran 10 месяцев назад
@@MatthewEncina It would be interesting to study, if the new generation who literally grew up on touch screens would feel the same? I would bet my house that they wouldn't (I would also bet that there are studies like that)). Having tactile, physical connection to a thought makes it more real/tangible than a notion page. Did you "cat test" though?)
@Mr_Blake
@Mr_Blake 11 месяцев назад
Love how this was put together and graphically presented! Also - that erasable board and pens! Do you have the product names? So good for presenting!
@MatthewEncina
@MatthewEncina 11 месяцев назад
Yes, check out the link in the description.
@WestonWoodfin
@WestonWoodfin 11 месяцев назад
This is incredible Matthew! Congrats on the kit! Excited to see this on workspaces all over!
@MatthewEncina
@MatthewEncina 11 месяцев назад
Me too ☺️
@jag5798
@jag5798 10 месяцев назад
When I walk thru the airport, I roam the shops - I just glance over things like this, never considering them. Now, I have a new appreciation for them. Knowing all the planning and excitement the designer must have when launching them! 😊
@MatthewEncina
@MatthewEncina 10 месяцев назад
I’m glad I could share the perspective.
@theydcstudio
@theydcstudio 3 месяца назад
I don't need it. I don't need it.. I don't nee... I NEED IT! ❤
@MatthewEncina
@MatthewEncina 3 месяца назад
You don’t.
@dietofly1
@dietofly1 3 месяца назад
Its beautiful..... but my god $300 for paper and a stand? Im certainly not the target market here
@theninthcloud
@theninthcloud 11 месяцев назад
Such a good video. I loved the walk-through of the whole process, and especially loved how you really broke down the design thinking approach.
@MatthewEncina
@MatthewEncina 11 месяцев назад
Thank you! Glad you enjoyed!
@mich3773c
@mich3773c 11 месяцев назад
congratulations! as usual another great video with products that were thoughtfully designed. thanks for continuing to share your creative processes. i can’t wait for my order!
@MatthewEncina
@MatthewEncina 11 месяцев назад
Thanks for the support!
@rohithssiddeshwara1457
@rohithssiddeshwara1457 11 месяцев назад
The production is cool, but I think you tried to solve a simple problem in a complex way. Just a opinion😊
@MatthewEncina
@MatthewEncina 11 месяцев назад
That could be the case. However, in our test group, it proved to be very useful. Time will tell.
@axxw
@axxw 11 месяцев назад
This is cool... but at $300, its much less cool :( I'm sure there are users who would love this but I'd much rather spend this on more value-based tech, this could almost buy a tablet + pencil
@MatthewEncina
@MatthewEncina 11 месяцев назад
It is.
@kritsyvibes
@kritsyvibes Месяц назад
Loved every bit of this. Wholesome, satisfying and informative. Thank you for sharing! ❤
@MatthewEncina
@MatthewEncina 25 дней назад
Glad you enjoyed it.
@kadunakashima
@kadunakashima 11 месяцев назад
it's great to watch your life's story development. It teaches me so much about life cycles, experimenting with new projects, and doing what you love and are paid for. thank you!
@MatthewEncina
@MatthewEncina 11 месяцев назад
Thanks for the kind words. A big reason I document and share my experiences is so that others can see possibilities for themselves. I'm lucky cause I had many good role models growing up. I hope to do the same for others.
@joeenco
@joeenco 11 месяцев назад
Grove made has cool looking products, including this one but $300 for paper kit?!? And you're gonna have to refill on their specific paper which I assume isn't cheap. Hate how they price their products, not consumer friendly at all, esp with having to buy their specific paper. Lame
@MatthewEncina
@MatthewEncina 11 месяцев назад
It’s a luxury.
@KevinxJin
@KevinxJin 11 месяцев назад
The Notepad itself costs $80-$100, FYI
@joeenco
@joeenco 11 месяцев назад
​@@KevinxJinright! How can you justify charging $80-100 for paper that they have to refill often and have to wait for shipping. It's crazy
@DimplePoji
@DimplePoji 11 месяцев назад
Im With u there. And unsurprisingly consumer will still buy. Not realising they are buying a lifestyle more than the product itself. While others will buy cos of supporting influencers
@dxvidmr
@dxvidmr 11 месяцев назад
I was expecting a high price but that's insane lol
@ramelldavis6074
@ramelldavis6074 9 месяцев назад
400$ for a pencil and note pad is craaaazzyyy
@MatthewEncina
@MatthewEncina 9 месяцев назад
Wild.
@bidzdeguzman6467
@bidzdeguzman6467 10 месяцев назад
Another quality content from a very hardworking and creative creator I know in this Industry. Thank you for being generous upon sharing your knowledge and thought process. More power to Mod Musings and Grovemade!
@MatthewEncina
@MatthewEncina 10 месяцев назад
🙏🏽🙏🏽🙏🏽
@BiggestApple
@BiggestApple 11 месяцев назад
Congratulations on the launch. Loved the process and the end product looks fantastic
@MatthewEncina
@MatthewEncina 11 месяцев назад
Thank you!
@joeenco
@joeenco 11 месяцев назад
$300 for paper and paper holder!?!? This is why I always hated Grove made
@MatthewEncina
@MatthewEncina 11 месяцев назад
It’s a luxury.
@firkalali5302
@firkalali5302 10 месяцев назад
I am beyond fascinated with the design thinking process in creating a physical product that solves everyday problems.
@MatthewEncina
@MatthewEncina 10 месяцев назад
It’s a process that can be applied to anything.
@BrotherCreamy
@BrotherCreamy 10 месяцев назад
These mfs spent 2 years designing a stand for paper. There is no way this was a profitable venture.
@MatthewEncina
@MatthewEncina 10 месяцев назад
Time will tell.
@jpbalutan
@jpbalutan 11 месяцев назад
Congratulations on your first product, absolutely loved it! This show that design thinking methodologies really works :) This is a great learning tool for those planning to start their own product. Cheers!
@MatthewEncina
@MatthewEncina 11 месяцев назад
Thank you!
@kennethsimmons7302
@kennethsimmons7302 10 месяцев назад
Congrats on the new journey! Really appreciated your work in Building A Brand!
@MatthewEncina
@MatthewEncina 10 месяцев назад
🙌🏽
@shakedagassi7164
@shakedagassi7164 11 месяцев назад
Wow, so much invaluable information in one video!!!!! Thank you so much for making such great videos Matthew!
@MatthewEncina
@MatthewEncina 11 месяцев назад
You're very welcome.
@Jonatsdonats
@Jonatsdonats 11 месяцев назад
awesome summary of the design thinking approach and getting to see the actual product launch to market in this video! kudos!
@MatthewEncina
@MatthewEncina 11 месяцев назад
Cheers
@shinchima
@shinchima 11 месяцев назад
Great video Matthew, as always your work is top notch!
@MatthewEncina
@MatthewEncina 11 месяцев назад
Thank you!
@nikostephen510
@nikostephen510 11 месяцев назад
love it when you drop, it's always inspiring. thank you for sharing this!
@MatthewEncina
@MatthewEncina 11 месяцев назад
Thanks Niko!
@JKP836
@JKP836 11 месяцев назад
Longest ad I've watched in my life. But I enjoyed it, so it's all good ;) Good work Matthew!
@MatthewEncina
@MatthewEncina 11 месяцев назад
Glad you enjoyed it.
@angelicavirrueta6581
@angelicavirrueta6581 11 месяцев назад
This video was so exciting to watch! Please do more of these kinds of videos to show us the application of design thinking and how that materializes into physical products!
@MatthewEncina
@MatthewEncina 11 месяцев назад
Noted!
@amadine770
@amadine770 11 месяцев назад
Truly inspiring- I love the simplicity in the delivery of the idea.
@MatthewEncina
@MatthewEncina 11 месяцев назад
Thank you
@i5saacperez068
@i5saacperez068 11 месяцев назад
Matthew, you have done an amazing job! You have given me the inspiration to start my own creative ideas! Thank you and keep up the good job!!!
@MatthewEncina
@MatthewEncina 11 месяцев назад
Cheers
@MindsetAlchemy
@MindsetAlchemy 4 месяца назад
Great products! And thank you for the glimpse into the process! It will help me in the launch of my products! Thanks Matthew! 1st vid of yours and I'm subbing now!
@MatthewEncina
@MatthewEncina 4 месяца назад
You’re welcome. Cheers
@riiishiraj
@riiishiraj 11 месяцев назад
Congratulations on the product Launch 👏 🎉 The details you add & the way you present & everything is just perfect. You have become my inspiration from the year 2020❤️‍🔥, Keep Inspiring 👏
@MatthewEncina
@MatthewEncina 11 месяцев назад
I appreciate that.
@sumanthapa9606
@sumanthapa9606 11 месяцев назад
Congratulations 👏 love the development process . Thanks for sharing 🙌👏
@MatthewEncina
@MatthewEncina 11 месяцев назад
You’re welcome
@rohitluthra925
@rohitluthra925 11 месяцев назад
Congratulations on the Product Launch and thank you for sharing the detailed video, Learnt a lot.
@MatthewEncina
@MatthewEncina 11 месяцев назад
You're welcome. Cheers!
@turbotambourine
@turbotambourine 11 месяцев назад
I love this! Thanks for sharing this journey with us! Looks like a fantastic product!
@MatthewEncina
@MatthewEncina 11 месяцев назад
🙏🏽
@mxmus08
@mxmus08 11 месяцев назад
Congrats. Well designed, produced and presented. Keep creating and pushing the boundaries.👌
@MatthewEncina
@MatthewEncina 11 месяцев назад
Cheers
@mekaclaude
@mekaclaude 11 месяцев назад
Excellent process and project. I am impressed with the amount of details and attention spend in making the project and presenting the final product.
@MatthewEncina
@MatthewEncina 11 месяцев назад
Thank you
@ByteReview
@ByteReview 11 месяцев назад
Congrats, Matt! Awesome work, look forward to seeing one in person.
@MatthewEncina
@MatthewEncina 11 месяцев назад
Thank you 🙏🏽
@drewcobert
@drewcobert 11 месяцев назад
Looks incredible, Matt! Congrats on the launch. Might have to grab a set in walnut 🙌🏼
@MatthewEncina
@MatthewEncina 11 месяцев назад
☺️🙏🏽
@shreyaumesh3978
@shreyaumesh3978 10 месяцев назад
Absolutely love this video! for someone who's studied design subjects in uni, this is a must watch to understand how the design process works in real life!
@MatthewEncina
@MatthewEncina 10 месяцев назад
Thanks!
@robthewaywardwoodworker9956
@robthewaywardwoodworker9956 11 месяцев назад
Great collab! Well done. Nice to see the inside workings.
@MatthewEncina
@MatthewEncina 11 месяцев назад
Thank you
@Lobstrique
@Lobstrique 11 месяцев назад
congratulations on this amazing collaboration!! it was very interesting to learn how much work and time goes into product design :)
@MatthewEncina
@MatthewEncina 11 месяцев назад
Thank you. Glad you got something out of it.
@swangxswang
@swangxswang 11 месяцев назад
Obsessed with the way you stay organized and creative!!
@MatthewEncina
@MatthewEncina 11 месяцев назад
🙏🏽
@nithinkamath4
@nithinkamath4 10 месяцев назад
Thank you for this insightful video! I was pleasantly surprised to the prototyping process and so many iterations! Mentioning the time frame was also gold! Thanks again
@MatthewEncina
@MatthewEncina 10 месяцев назад
You’re very welcome.
@alexhdezm7
@alexhdezm7 11 месяцев назад
I love it, the video, the process , the final product, everything thanks so much for sharing!
@MatthewEncina
@MatthewEncina 11 месяцев назад
🙏🏽
@123.MikeCheck
@123.MikeCheck 11 месяцев назад
Congratulations my friend! I’m sure this just the beginning. I can’t wait to see what’s next!
@MatthewEncina
@MatthewEncina 11 месяцев назад
🙏🏽
@dyowdyow5238
@dyowdyow5238 11 месяцев назад
masterpiece! thanks again for amazing content and detailed sharing of what transpired and how it happened. Also cool to see you reaching out to your mentor and including him in your content/project.
@MatthewEncina
@MatthewEncina 11 месяцев назад
Chris, and many other people in my life, have always been incredibly supportive. I am blessed and grateful.
@creativelifeschool
@creativelifeschool 10 месяцев назад
How inspiring! Congratulations. The note taking kit looks beautiful + functional AF!
@MatthewEncina
@MatthewEncina 10 месяцев назад
Thank you!
@anne-sophiebrossard9620
@anne-sophiebrossard9620 11 месяцев назад
Gorgeous video about this product which seems so obvious! Thanks for creating It!
@MatthewEncina
@MatthewEncina 11 месяцев назад
You're welcome
@juancagomez33
@juancagomez33 10 месяцев назад
Love your videos! Design Thinking changed my life as a product designer. Congrats bro!
@MatthewEncina
@MatthewEncina 10 месяцев назад
🙌🏽
@AnthonyPaular
@AnthonyPaular 11 месяцев назад
Thanks for walking us through the product development process. It was quite informative!
@MatthewEncina
@MatthewEncina 11 месяцев назад
You're welcome.
@MatthewOliphant
@MatthewOliphant 11 месяцев назад
Thanks for sharing that. Was great to see (esp the Double Diamond part).
@MatthewEncina
@MatthewEncina 11 месяцев назад
You’re welcome
@RetroHunty
@RetroHunty 11 месяцев назад
What an awesome product and experience you d had. I seriously love all the content you create. Well done!
@MatthewEncina
@MatthewEncina 11 месяцев назад
Thank you so much.
@staxspecialtyhardwarestudio
@staxspecialtyhardwarestudio 10 месяцев назад
Killer content Matthew 🔥 - Love the breakdown of the process and presentation esthetics.
@MatthewEncina
@MatthewEncina 10 месяцев назад
Thank you!
@fromdonwithlove
@fromdonwithlove 6 месяцев назад
Beautiful product. Thanks for teaching us about the process in such a brief and beautiful way.
@MatthewEncina
@MatthewEncina 6 месяцев назад
Thanks. And you’re welcome!
@Metaphysicaljournal
@Metaphysicaljournal 10 месяцев назад
Great video on the behind the scenes of a physical product design & implementation collaboration. What an interesting partnership you guys have going!
@MatthewEncina
@MatthewEncina 10 месяцев назад
Thank you.
@karan.chauhan
@karan.chauhan 11 месяцев назад
congratulations on the launch, such an amazing journey and even better story telling experience.
@MatthewEncina
@MatthewEncina 11 месяцев назад
Thank you 🙏🏽
@jaimenazario7965
@jaimenazario7965 11 месяцев назад
Crazy to see this channel grow these past years. Keep it up and I hope to see more from you in the future. Cheers!
@MatthewEncina
@MatthewEncina 11 месяцев назад
Thank you for your longtime support.
@sahilkundu1986
@sahilkundu1986 10 месяцев назад
I have always been a fan of you and your generosity ❤️ love you Matthew.
@MatthewEncina
@MatthewEncina 10 месяцев назад
🙏🏽
@maktub_txt
@maktub_txt 10 месяцев назад
Love your storytelling and this process was very creative. Good early morning motivation. I am currently working as a digital content strategist and this video was a good boost of motivation to start working on some ideas.
@MatthewEncina
@MatthewEncina 10 месяцев назад
Cheers
@igordosanjospro
@igordosanjospro 11 месяцев назад
Very good! 🤩 Another amazing video. Your work is fantastic. Congratulations!
@MatthewEncina
@MatthewEncina 11 месяцев назад
Thank you
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