There's this amazing book that has the power to completely transform your perspective. And guess what? I had the privilege of sitting down with Bob Burg, the coauthor of the internationally acclaimed bestseller, “The Go-Giver.” (If you haven't read it yet, you absolutely need to!)
Bob is not only an esteemed speaker at sales and leadership conferences, but he's also one of the most down-to-earth and genuinely incredible individuals I've ever come across. I've been following his work for years, and let me tell you, Bob has been helping entrepreneurs, leaders, and sales professionals for over three decades. He teaches them how to effectively communicate their
value and propel their business growth.
The key is embracing the mindset that giving more in value should come before expecting more in payment. Trust me, this book and Bob's teachings are game-changers!
Join us in this powerful conversation ▶️ The Go-Giver Success Strategy with Bob Burg
Key points covered in this episode:
[00:00:00] Introduction
[00:03:17] Shifting your focus from getting to giving
[00:04:31] The 5 rules of The Go-Giver
[00:07:08] What do people really mean when they say they don't like networking
[00:10:22] A simple yet powerful practice - remember to know and use someone's NAME
[00:17:06] There are Go-Givers and Go-Takers: Which one are you?
[00:20:11] Avoid this mistake when finding a mentor
[00:27:10] Don't just aim to make money but serve others
Bob Burg shares how a subtle shift in focus is not only a more uplifting and fulfilling way of conducting business but the most financially profitable way, as well. For 30 years he’s helped companies, sales leaders, and their teams to more effectively communicate their value, sell at higher prices with less resistance, and grow their businesses based on Endless Referrals.
Bob has regularly addressed audiences ranging in size from 50 to 16,000 - sharing the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President.
Although for years he was best known for his book Endless Referrals, it’s his business parable, The Go-Giver (coauthored with John David Mann) that captured the imagination of his readers.
The Go-Giver, a Wall Street Journal and BusinessWeek Bestseller, has sold over a million copies. Since its release it has consistently stayed in the Top 25 on Porchlight’s (formerly 800-CEO-READ) Business Book Bestsellers List. The book has been translated into 30 languages. It was rated #10 on Inc. Magazine’s list of the Most Motivational Books Ever Written, and was on HubSpot’s 20 Most Highly Rated Sales Books of All Time.
Bob is the author of a number of books on sales, marketing and influence, with total book sales approaching two million copies.
The American Management Association named Bob one of the 30 Most Influential Leaders and he was named one of the Top 200 Most Influential Authors in the World by Richtopia.
Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve.
He is also an unapologetic animal fanatic and served on the Board of Directors of Furry Friends Adoption and Clinic in his town of Jupiter, Florida.
Connect with Bob:
Website: burg.com/
Facebook: / burgbob
Instagram: / realbobburg
LinkedIn: / bobburg
The Go-Giver Podcast: thegogiver.com/podcast/
#broadcastyourauthority #leadership #mindset #gogiver #business
#helpingothers #successingiving #influence #givingmindset
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27 июн 2024