Fun 🤩 Fact: The Nightmare Before Christmas was originally going to released by Walt Disney Pictures and be part of the Walt Disney Feature Animation lineup, but Walt Disney Studios decided to release the film under their adult 👩 themed label 🏷️ Touchstone Pictures because they thought 💭 the film would be too dark and scary 😟 for kids
I'm afraid it was not. They didn't have faith in the film, so they didn't promote it the way they did with their animated films. They made a fortune on home video though. Thats when they knew they made a mistake.