The Importance of Building and Maintaining Relationships at Trade Shows 

Attending trade shows is crucial for building relationships and understanding client needs. I'm Alex from Manufacturing Tribe, and today I'm sharing how we prepare for events like NPE, FABTECH, and IMTS.
We don't go in blind; we research our targets, know the exhibitor list, and plan our strategy. Personal interaction at trade shows beats any online meeting, allowing us to truly connect with potential clients. Post-event activities, like bar events, help build deeper relationships and uncover client needs that aren't apparent over Zoom. Remember, personal connections drive recurring business.
If you see us at an upcoming trade show, stop by and let's connect!
#TradeShowTips #SalesStrategy #ClientEngagement
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