The Inspiring Story of Glock and Language for Innovative Thinking 

As industry consolidation continues and commodity volatility dominates daily discourse, the need to differentiate has never been more important. Yet sales teams continue to candidly
acknowledge, “Well, we do all have the same products and the same trucks,” while executives green light more and more clutter: more products, more features, more email blasts, and more
social media posts. “More” isn’t helping your customers. They are searching for better and different-and they need it now. Bradley Hartmann demonstrates how small, practical changes to your leadership diet will encourage innovative thinking that amplifies your differentiation.
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