In Bangladesh, BBC Media Action produced Amrai Pari (Together We Can Do It) - a reality show that brought communities together to address climate- and environment-related challenges. The project - including this series and other community activities reached 22.5 million people. Audience research demonstrated audiences were better able to understand, prepare for and adapt to natural hazards, especially when they felt their livelihoods were under threat and had support from local government, and felt that the programme reinforced communities’ commitment to work together. Nearly 80% of viewers felt they had a better understanding of how to prepare for extreme weather, while nearly half said they took action after watching the programmes.
The series was funded by UK Aid, European Civil Protection and Humanitarian Aid Operations (ECHO) and World Vision.
19 сен 2024
