The Kulture Study ATEEZ 'Fireworks' MV 

PD talking about San’s inner Demon is such an Atiny thing😂

"Wooyoung has been sexy, but he's been sexying it up" I WILL NEVER NEVER GET OVER THIS THE WAY I LOST IT MAN

“idk what i’m more obsessed w: san’s hair color, his abs, or that beautiful kinda like whispery singing he was doing” literally all atinys rn 💀

“They know how to end a song” - that is definitely evident in Take me home, that saxophone is amazing

'There's nothing in this cup' it's only been a few seconds and that TOOK ME OUT 😂

'nobody performs like hongjoong' well said, he's literally on another level entirely

*”wow that’s not friendly for the environment”* I didn’t even think about that-

THE MOMENT YOU COUGHED CUZ OF WOOYOUNG IS SUCH A MOOD AHHDSHAHHSSHHS

can we talk about yunho's driving scene- he's so hot.

In regards to Yunho, I always attribute his comparatively less "intense" expressions to the fact that if you watch him dance IRL or in fancams he literally has to FIGHT not to smile when he dances. That's just kind of his natural inclination and expression. Their concepts are always charismatic but he literally RADIATES joy when he dances (i say this as not even a Yunho bias lol) so it goes against his instincts I think. He loves it and it's so precious when he gets to dance and he doesn't have to control his expressions. He's always so bright then. I hope they can do another WAVE kind of concept soon. It was so nice to see the contrast. Thanks for your lovely commentary. Hope you are doing well!

Love that you pointed out Yunho! He's the main dancer and second vocalist and he's finally been getting more recognition for his amazing talent. I understand he sometimes might be shadowed by San, Hongjoong and Seonghwa when it comes to overall stage presence, but I'm so happy people are finally seeing how much he has to offer

Recently, I feel like they been focusing on showcasing Yunho, Seonghwa, Yeosang and Wooyoung. The others were the eye catching members, but now that they’ve been doing this, I feel like every member is getting some kind of recognition which makes me really happy :)

Wooyoung: *appears* PD: *Chokes* Me: I mean....same

17:10 "that whispersinging he´s doing is sexy", wait till he checked out "the leader" lmao

If Mingi was there, he would of had his dark red hair like wonderland with fire in the background.🔥🔥

Ateez were not joking when they said that this comeback is the best one yet😳😍

PD’s reaction to Ateez comebacks are always most anticipated Reaction video for me

Lyrics: EDEN, LEEZ, Ollounder, Hongjoong, Mingi.Compesed and arranged by EDEN, Ollounder, LEEZ and BUDDY so standard Ateez song writing team.

WE BEEN WAITING FOR DIS ONEEEE

4 of them are filming a kdrama based on a Webtoon called "Imitation" it's very popular and the production is very big so can't wait for that as well!

I would like to add Ten to the list of idols who do the best spins, I agree with you tho San and Taemin are crazy elegant when doing this type of choreography😭😭

PD talking about San's "dancing demon" is such a mood...

San always gets possesed. Prove me wrong YOU CAN’T

I think as a fan, mingi's absence just dampens the energy a bit. Mingi has always been uniquely impactful on his own and it contributeds to the color of an MV... But him just being represented in the radio....sombers a lot of the energy from the MV. Nothing against his absence... We're glad he's recovering. But it's also not quite the same. To anyone new, they won't notice it.... But to all that knows... It's just different I'm glad you enjoyed it

Hongjoong really has that confidence when on stage. No one does it like him

Ateez has such expressive members, I’ve never seen such charisma, drama and power from a group until them. Another amazing comeback!

as you said after, their whole discography is actually made by eden and the team he formed for ateez music (edenary, if i didn't write that wrong), and that including hongjoong!

San has this demonic energy in him and I'm here for it

This song was spoiled at the end of Thanxx! You need to listen to the album cause it's fire! Ateez music always take you on a journey that's why their "ends" are cool and you almost never expect it! As for Mingi, he is way better now, they even called him at the showcase yesterday he will be back soon!

Nobody performs like hongjoong😭💜

this song should have been called butterfly because that's what I get when I watch the MV🤚

They'll have more videos for this album and they need money for Kingdom that's why they probably they didn't put a lot of budget although I think it's not a small budget

when he talks about seonghwa I feel so represented....

OMG finally some Yunho appreciation 😭 for me, Yunho is a great dancer, his movements are smooth and very clean and anyone would know why he's the main dancer if they watched him in performances and fancams because I feel like the mvs don't show his full abilites

As a Yunho bias I greatly appreciate the acknowledgement of his talent and hard work, he truly is becoming an outstanding performer, we stan a king 🥺

This is why San is called SataN. I truly believe he's got an alter ego when he's dancing. That one part on the Seo Taiji performance really proved it to the whole world

About yunho, i saw so many people saying that “he fights against not to smile during performances” and tbh i don’t get it. Yes he is a bubbly person and it’s naturally in him to smile so much but i feel like other than fan meetings and less strict performances you can literally see that serious side of him during performances. When he smiles, it’s right on time that it doesn’t make the performance bad for me tbh. It just looks GOOD. Also lately, he’s improved A LOT in his facials. He’s been showing his demonic side more. I also believe that the reason behind him being under appreciated is the company for not giving him enough chance to shine especially with his dancing skills. He is absolutely an amazing dancer. Personally one of my favorites in kpop. He deserves more center and eye catching parts

THE DANCING DEMON FCK YES THAT'S WHAT I'VE BEEN TRYING TO SHOW EVERYONE FINALLY IM SO GLAD SOMEONE ELSE NOTICES IT

"nobody performs like hongjoong" YES!!!

Wooyoung keeps getting more and more beautiful every comeback.

"...the only people who spin with this crazy level of speed and magic that I've seen so far is TAEMIN and SAN.." OMG I think that's why they're both my bias

PD you have to check out the album, The Leaders and Take Me Home are BANGERS

I totally agree with the first part of the music video being visually dead apart from the members' energy and here is the reason which I came up with: In one of their concept teasers for this comeback, there was a voice over by maddox in which at some point he went, that "the boys" would revive the dark dead world with their voice and energy. And I think that's why the first part of the mv was scenically bland, it was a representation of the dead and rotting world but then ATEEZ gives new life to it and brings the light and energy back with their performance and thus, the second part ends up being so alive and magnificient!

Notification squad, where y’all at

YES I notice too that Hongjoong is so fluid, soo natural always having fun, like a fish on water, and more than getting in role I think he is feeling the present and environment with concentrated energy on him hypnotizing everyone but at the same time in other dimension and all the expressions and emotions comes totally natural for him like he doesn't need to fake it just pops up, he doesn't need to do extra effort that's why I'm so amazed! And when he does makes expressions on purpose you notice the difference but he doesn't have to, I think may be even better when he doesn't act on purpose? Like at the end of mama he had that expression bc he was kinda mad he thought he didn't find the camera or something so that was real! And when he is having fun(practically always) you can notice his smile and moves are real he doesn't have to make himself on a happy mood like in Wave or Illusion and fake smiles be he is already content! And even off stage in schedules or normal life he has that presence he doesn't need to do extra bc he already is expressive and transparent with his emotions, but also have the collected and elegant yet warm inviting aura, very charming and again hypnotizing that steals your attention! Sorry for the ramble you can see I'm whipped! xD

we don't even need to explain why we all generally agree that san has a dancing beast inside waiting to be uleashed but we also need to talk more about how incredibly controlled and slick he can be with his dancing when he has to be. the beginning of this song is the perfect example. he even said "it has to be done in a gentle manner, but heavily" and that's exactly how he did it. you can see what i mean much better in the performance preview they released before the mv. no one does it smoother than him. and as many people have said already, he knows when he needs to tone it down, and when to bring it up. and switches between both seamlessly. he's both extremes and the very balance of them. the type of born performer i've never seen before

The fact that they included Mingi in the form of a "radio" when he's still recovering has made us all Atinys very emotional! Thank you for supporting the boys as usual!!! xxxxxxxx

do yourself a favour and check out their album. "The Leaders" slaps hard

PD talking aboubt San's dancing demon is literally all of us atinys HAHA yes! He can't hold in all that power and energy when he is dancing all out and getting so into the music! An incredible comeback indeed.

Yunho is an incredibly talented dancer, its so great to see him having a more powerful presence

Take me home is one of their best songs they've ever made. I hope you do a listening party for the album:)

It doesn't feel that they were gone for long cause they put out contents and performances everyday!

dude pd is a freaking genius! how'd they know that there would be a second part of the chorus?

I'm so happy you appreciated Yunho! The fact that he's tall but dances with the same energy as San and Wooyoung and makes it look effortless!! This is why he's the MAIN dancer, of course everyone else shined too!!

Goodbye homework hello PD

I really like how they are "played" with the fact that Mingi wasn't in this MV Literally the idea with radio(?) amazed me so much

My favorite part about this comeback was yeosang’s consistent screen time and the lines he got throughout the song ㅠ finally after 2 years lol

PD saying "Oh my god,sorry, Wooyoung looks so fine"while almost choking is literally my mood

Every time I watch this MV I'm even more struck by Wooyoung's dancing when he's in the center. It looks like he's improvising and just grooving with the beat. It's soooo difficult to make something learned feel genuine--props!

LOL san dancing demon I couldn't agree more

I felt that when PD choked on their spit after seeing Wooyoung 💀

If Mingi was in the video for his rap portion, I think that would have brought another level of power to the first half of the MV.

"He's been sexing it up" Like, yeah? Fucking true? We dying in hereeeee

When you said about San's dance about him trying to tame his dance inner demon is spot on! His dancing sometimes truly feels like that! Amazing and breathtaking

BYE WHEN HE SAW WOOYOUNG THATS MEE😭

“They know how to end a song.” It’s very evident in the album. The B-sides are like that especially Take Me Home. I hope PD will have an album reaction. I’m sure they’ll like it.

And yes we do believe San has this dancing demon within him

PD praising all the members and noticing the different things they bring to a performance 😭😍 it's so cool to see someone analyse it so eloquently💜

Another anthem from Ateez: They simply are unable to disappoint.

San's dancing demon is one of the things that makes kpop so exciting for me ateez's performances are unmatched

I don't know why, maybe it's my bias... but Yunho! Finally PDnim noticed him

Maybe I’m the only one but I am obsessed with that performance video they first released. It feels like electric sparks coming out of it. It doesn’t feel like the mv lives up to that. It’s still really good but that performance video was INCREDIBLE

4:09 when a visual hits you so hard that your body doesn't know how to react fast enough. xD

I've had really hard day and watched old Form of Therapy's videos. Then I've realized I've already seen all of them😭and this one saved my day again 💗 thank you 💝

"WHERES THE PART WHERE THE DEMON IN SAN GETS RELEASED!!!" LMAO!!!!!!!

BUT DIDN'T WE ALL CHOKE UP WHEN WE SAW WOOYOUNG'S PART?? 👁️👄👁️

I think you'll love "Take Me Home"

Ateez has the potential to become the next greatest group.

kinda wanna see a reaction to their b-side track "take me home" now that you've talked about ending a song well cause I've been addicted to the whole ending passage of that amazing song

PD, You are going to loveeeeee "take me home" from fever part 2. Trust me on this, it's the nostalgic type you like.

Soo.. is there gonna be a listening party? 👀 Personally I like Fireworks but I think that there is a certain other song takes the spotlight when it comes to ATEEZ' new album.

PERIOD YUNHO IS THE MAIN DANCER FOR A REASON

i’m so glad you talked about yunho, i recently noticed a lot of people have been giving him the recognition he deserves 🥺

I totally agree that they're kings of the "finale"!! This song's buildup reminds me of ateez "desire" too!

your outro LOOL i'm dead. also loved what you said about Yunho and I 100% agree. and the comments about San's inner dance demon are 💯💯

"some songs just... end" hwa, i'm looking at you

There's just so many great members in Ateez, my bias really changes every era. I feel the same way with yunho. I believe yunho's era will come really soon.

More than anything, I really love how they got super adventurous and experimental with their music in the zero fever series, not to mention the growth of the members individually... Super excited for Kingdom! Both their slower songs and harder hitting hype songs are absolute bangers - though I'm pretty sure we all knew that - so I loved this just as much I loved inception and the many songs that came before it. With that said, I'm curious to see what PD thinks about Take Me Home! IMHO, its an absolute masterpiece. It's like that new fix of drugs that I need in my system everyday, mashing that song on repeat every single hour of every waking day ever since the album dropped.

"San has a dancing demon in him" - yes... and he's taking away our souls

This man is one of the very few ppl I see who praise San for not only his looks and performance but for his Vocals. He's one of the only I see praising San at all as well as yunho and yeosang. Those three are always seemingly forgotten abt it seems and that's what makes me like these reactions so much. Not to mention it's not just 'good song cool mv' or 'damn they hot' it's like... He isn't afraid to notice and state everything he sees and thinks and that's what makes a good reactor.

I felt EXACTLY the same when Wooyoung came on screen. ATTACKED

Yunho is really like an energizer.. Idk, every time he appears, i just wanna smile

"another banger" yep that's it that says it all

pd aggressively head banging to the last chorus is what i live for

Ateez is on their own level. Each member brings their own flair to the table.

I love when ATEEZ does the epic/dramatic. HALA HALA/SMN/ANSWER and a lot of their b-tracks (Precious, Horizon). I love when they incorporate the intro music (HALA Expression Revisited), Declaration (before Answer)and the Long Journeys. I feel that when they incorporate those into their track list just brings them on such a whole new level and sets them apart from so many of the other Kpop groups. I wish we got to see more of that from them. I feel this is a fun track for them, like when they performed THANXX, that was so of the most fun they looked like they had on stage. I see this being on the same lines of that.I have loved Yunho from the beginning. I love the fact that he can never sit still. He LOVES performing and I feel he's more on the quiet side but when he's on stage he is able to be in his element. Hongjoong is on such a different level. He's so dynamic. And San...oh San...San performs with his body and soul. Even when he "marks" it, he still can't help but feel himself (figuratively and literally).

our atiny president pd we missed you you don't have any idea how long I've been waiting for this specific reaction to drop Also let me add to your comment about the first half of the music video actually I agree with you the first half felt little bit random when mingis part and that's totally explainable since mingis isn't there so they had to fill his part with what ever shots they can also I really loved how they made the appearance of mingi symbolic through the radio actually it felt the same way with thanxx like if you would watch it again you will definitely see some shots at the MV and say this shot totally ruined the moment and the pace of the MV it's not supposed to be here and that was all due to Hj ca incident so they had to cut every original shot that was in the mv where hongjoong appeared on the screen with that.hair

Can't wait to see your reaction to the Fever part2 album

I'm a communication designer, so while I'm not a professional in videography in any way shape or form, I spend a LOT of time thinking about visual communication. I think your reaction is spot-on; the dusty, dry visuals at the beginning of the video do their job in telling the story of the video and setting the viewer up for the grand finale. In that sense, the video has really good visual communication. Filling up the beginning with aesthetic fluff wouldn't make sense. But I feel like there could've been a way to keep the good story communication, while also making the beginning a bit more visually engaging. I don't know if it's altering the use of color and setting in the outdoor shots, or something more intentional in the design of the indoor spaces (idk how a claustrophobic underground bunker can feel empty but it does at some points), but a dusty industrial apocalyptic video doesn't have to be lacking in engaging visuals (just look at mad max fury road!) and a couple small tweaks to this mv could've taken it from an 8 to something spectacular.

ATEEZ is easily the kings of ANTHEMS!