The Kulture Study: IVE 'LOVE DIVE' MV REACTION & REVIEW 

Rei really showing off her vocals. Wonyoung has really developed as a vocalist as well.

When someone is this passionate about a song, it makes us like it even more. Great reaction PD!

I saw someone described this comeback's concept as IVEPHORIA and it's so accurate tbh. The mix of high teen and high glam. Girls in uniforms but also decked out in designer clothes (they were all in Miu Miu) and diamonds and pearls. Early 2000s mean girls vibe but you can't help but envy them. You're so right about how well they pull off the sassy but cool vibe. Whoever came up with this truly has their hand on the pulse of what young people are into nowadays.

I think IVE & STAYC sets the bar really high for the new 4th gen girlgroup. And their songs have their own unique that feels different than the beginner 4th gen groups who (almost all of them) always used girl crush concept. Now im so curious how hybe's new gg will pull it off

The composer(s) of "Eleven" and "Love Dive" are really genius.

To be honest, this is my first time to stan a 4th gen girl group. As a huge fan of 3rd gen girl groups, I'm really looking for a group that has a very distinct sound and then I found I've and I stan.

this is one of my favorite kpop songs of all time. the way it portrays such a siren song, greek goddess, love obsessed type of vibe is just *chefs kiss* it's like jennifers body meets the ancient world.

I think this concept is a lot more elegant than Eleven, and it suits them very well! the whole concept reminds me a lot of Genie by SNSD (another great release)

This song is BRAINWASHING is mysterious and addicting. The WOO I the post and pré chores is AMAZING. Eleven wasn't it for me, but I can totally say this is going to be my top 5 songs of the year like Fever- Enhypen was last year. It had the same effect. I also did not pay attention to the mv after yujin's first verse. THIS SONG IS A MASTERPIECE.

I think this song was what I needed to officially become a fan. I fairly new to kpop so I knew nothing about Iz*one, so the whole group was new to me. I loved eleven but I wanted to wait to see of their comeback would reel me in, and it 100% did. The video itself is so pretty and I love the song itself. It's so catchy and beautiful sounding. I'm excited for the upcoming stages.

The song is so freaking good!! Easily one of the best in a long time imo

An attention garnering intro, with yujin's sultry and pre cautious tone, followed by rei's voice which radiates "i approve you but I'll keep my guard up" then the ever melodious and ear gasming pre chorus with the background vocals which are so touching, wonyoung's heart melting voice which brings off a "experiencing this heart flutter for the first time" kinda vibe, then gaeul's killing part towards the verge of the antidrop chorus rich with cool aesthetic and then the drop.. gosh this song is so artistic, it gives me the feeling you'll get driving on a summer, breezy nostalgic day just before the sun sets. The close zooms of their faces feels like they're falling in love for the first time and the curiosity, longing, thrill is abundant, like time stops for a few moments. This song gives me such an immaculate vibe and i can assure it's one of my top 10 now.

The pause before the chorus is basically the chorus lyrics "Hold your breath and love dive" We take a deep breath before hitting the bottom of the "Love Dive"

THE CHORUS IS SOO GOOD and sounds really familiar (I think it’s because the wooo...) Please someone can recommend me some similar vibe song because that chorus goes hard

i genuinely think Love Dive is the best song ever written 😂

I think this one's another IVE banger (feelin' that pre-chorus). Thanks for the video, PD!

this is probably the first 2022 kpop release that I genuinely love so far.. I saw some ppl say it’s boring because it’s not “experimental” 💀 like I honestly way more prefer this type of song over a genre-switch or talk rap song that most groups keep doing over and over again

i have never been this amazed by a song since 2012-2013 😭😭😭

This song is so freaking addictive! I love the "woo" parts and the "perfect dive" parts. OH MY GOD IVE HAS INVADED MY HEART WITH THEIR CUPID ARROW! ❤️❤️❤️

I don't know about their whole shedule but they will appear in Germany on the kpop flex festival in mid-may. So I knew that they probably will have anothe comeback before that.

the team behind this fantastic video is hausofteam! they are also the one who are in charge of recent the boyz music videos and ive's very own have 'show what we have' & 'have what we want' videos. hausofteam is so creative, cinematic, and instantly identifiable in their style.

I related so bad to how I can't remember most of the mv at first watch because of how amazing the song is. I was shocked too by how the song went because I didn't expect it from the teaser. Eleven may still be more memorable for me bc of the "1234567..." but Love Dive? I love it, it's so different and it's so addictive to listen to. The "oooh"s and "narcissistic, my god i love it" lives in my mind rent free

its been a long time since i heard an anti drop its so refreshing

PD just so you know there was actually a b-side going along Eleven, it's titled Take it and it's so good !! The b-side from this comeback Royal is amazing too

hope you could check out as well TXT's new album, minisode 2: thursday's child!

great comeback the color grading stood out to me, i loveeee the way it looks

Ive hits different, they make you stunt with the music and song not the MV and visual even they great on those too.

I've been seeing a lot of videos saying 2022 kpop has been boring so far but I can't disagree more. So many 11/10s in my opinion! This song, Glitch by Kwon Eun Bi and INVU by Taeyeon are true standouts. We always give 11/10s to the same songs PD!

I always get goosebumps from those reverbed vocals

The production of this song is so clean and so crispy!!! It gave me absolute chills. The video gave me angsty gossip girl teen vibes 😂

I heard this song and literally the first thing I thought was OMGGG PD IS GONNA LOVE THIS

Alawn mixed this, and its very noticable. He is literally the best in the industry at putting incredible tweaks and polish on every song he touches. He needs so much more recognition among fans.

I really like it when groups mix up which member sings different parts of the song. There's a sort of loose "rule" in music to never play the exact same thing more than once, but rather to introduce variations or development whenever you repeat sections. I feel like switching around who sings which sections is a really nice part of that, so we get to hear the members' different voices and interpretations. Like, if we hear X sing a prechorus, why have her do it two more times when instead we could hear Y and Z on the prechorus and X on something else that Y/Z did before?

A quick search didn't turn up anything about two of the three composers, Sophia Brennan and Elle Cambell, but the third, Nick Hahn, seems to work for Hatchit Management, a British music production company. The other songs he has worked on seem to have a very strong, distinct British sound to them, something I'm personally very fond of.

perfectly put, PD 👏 couldn't agree more we actually had the same reaction on the first listening I'm blown away by this music

LOV UR REACTIONS SM

I don’t know why, but the pre chorus and chorus of this song makes me think of “The Lost Boys” and I absolutely love it!

this is exactly why i always listen to songs before checking out the mv ahahaha sometimes the song is too overwhelmingly good that i cant focus on visuals at the same time

no because I randomly saw the dance break on instagram and realised I didn’t remember shit about the video. THATS how good the song is lmao

I feel like you can have this song on repeat for hours

This song is so good, I have high expectations for their first actual mini album release cause releasing a single of this quality??? I'm shocked at how much I love this song, usually it takes a couple listens for you to actually hear what the song is saying and what it actually sounds like then it starts to grow on you, but with Love Dive, I already loved it after the first listen

I was doing my requirements yesterday and left youtube on autoplay aND WOW I WAS AT AWE WHEN THEIR ALBUM PLAYED 😳

The vídeo was made by hausofteam, they worked with The Boyz too❤️❤️

Yeah this is why my top 10 gg list is now screwed X.X Ive jumpe right into it so freaking fast- THEIR PRODUCERS/COMPOSERS ARE GENIUSES

Please go to listen dreamcatcher 's new song MAISON ❤

hi, hey, everything alright?

pd i miss u

So proud of them man and this song is just slapped hard

PD when will you react to seventeen Darl+ing:)? can't wait to see the reaction

This song - OMG LEGENDARY!!

Does anyone know when he will return?

PD you should listen to Royal too its an amazing bside

pd, just so u know, le sserafim had their debut (fearless)

Loved your reaction as always. Your reactions always make the song even better hehe. Also could you please react to Suho's "Hurdle" Based of your music taste I am not sure about you liking his title track "Grey Suit" I think both songs are great but I know for sure that you are going to love "Hurdle"

SSE always make a catchy and good music for IVE. and I love it

THIS COMEBACK IS SOOOO GOOOD

Wonyoung’s “Narcissistic, my god I love it” … my heart was NOT ready for that. For some reason my favorite part is the wooo in the pre chorus and chorus. It just feels so ethereal yet intoxicating, like you’re being swallowed up in the sound. It goes so well with the theme of the song.

i’m in love with everything about this comeback, it’s such a refreshing concept in my opinion. I truly believe that IVE will become bigger & bigger with every comeback in the future. I can already see the growth in them although it’s only been a few months since their debut. I’m truly obsessed with this song & even more with royal. they’re on a no skip discography agenda for me!!

Is it just me but literally 30 seconds into this song I couldn't help to think that after only their debut and their first comeback, IVE seems to have already established their own "colour" of sound. Sorry having a hard time trying to explain it in words. Completely two different songs I know but they both have a sound that is somehow similar. Kinda like APink. When APink release songs and no matter how different the songs are you still have that APink sound and "colour".

Ive distinctly ignoring the noise trend is such a blessing. Thank you to whoever their A&R and producers are. Also the girls singing in a lower register: incredible. And the "woo" melodies are amazing

i feel like sonically, starship really knows how to develop the soundscapes of their groups. you can hear a song from any starship group and it will feel authentically like that group alone. ive is definitely no different, they managed to keep the same vibe and appeal that eleven gave us, and i absolutely adore it 😌 i love seeing ive grow, as someone who was a huge wiz*one. love dive soty let’s go 🤌

That harmony feels like they are dancing around a bonfire and summoning witches during blood moon I LOVE IT

Apparently this is Sophia Brenan's first kpop track she's ever composed and she LITERALLY CHANGED THE SCENE WITH ONE SONG

With this song, I'm officially a fan. Royal is also really good. I think I like IVE because there's something in their songs that really sets them apart from other girl groups. Kinda like how LOONA has a sound that is just very LOONA. IVE is the same. And it's a style that really goes with my personal taste. With LOVE DIVE, I love the pre-chorus and post-chorus Woo part. It's so good!

Starship knew they were debuting a group during the Izone years so they had a lot of time to prepare not only a debut, but a comeback, while they were waiting for the Izone contract period to end. They could take their time with the production side and even prepare the four members not in Izone ahead of time. They probably had “Love Dive“ in mind as their follow up before they announced “Dive“ as the fandom name.

Not gonna lie, when the post-chorus hit the second time after that pause, the emotional overwhelm… I haven’t felt that from a song in a long time. Incredible.

That they gave the narcissistic parts to wonyoung and leeseo, is just perfect.

Love how they played with the meaning of the title - obviously love for DIVEs, but it also fits the theme of diving deep into love without hesitation. “Narcissistic, my god I love it” plays at the idea that this love is a selfish decision, one that is your choice and only your choice alone unhindered by others thoughts and opinions. Like giving in to your love. The “woo” in the chorus sells the idea even more. It has so much reverb, like you’re drowning in the sound - and being consumed by your feeling of love. edit: and the break before the second chorus! it's like the breath you take before diving into the water. They executed this song so well!!

This was such a GOOD comeback. It sounds so dreamy, like you're actually dreaming. I love it! The mv gives me a lot of model-esque kind of vibes too!

the song is soooo 2010s pop, like katy perry or marina and the diamonds, it's excellent honestly

I freakin adooooore those pauses into a beat drop, I wish it was used a bit more in kpop but it only makes me appreciate this song more. It felt very refreshing and somehow a bit nostalgic for me, I don't know why. 10/10 comeback

I think the woo part and narcissistic part are geniusly well composed.. The song is very original and unique that I like so much

"Narcissistic, my god I love it" is so good cuz the god Narcissus was so in love with himself, that he DOVE into a pool of water because of his reflection in it and essentially killed himself because of that love.

One of my absolute favourite releases this year so far, besides that short break in the 2nd chorus and not doing the chorus again at the end, this song HIT ME LIKE A DAMN BRICK JESUS CHRIST. Absolutely addicting and hypnotizing, these girls' futures are brighter than the damn sun its crazy.

I don’t think I’ve ever been this early!!! This comeback has me in a chokehold currently it’s so good!!🤩

I feel this comeback was well planned by Starship they know Sakura and Kim Chae-won are about to debut. The competition this year is going to be fierce. IVE will be a dominating group this year. I love their voices and attitude. Starship make good girl groups.

Can’t believe Eunbi released Glitch yesterday and IVE released Love Dive today... this is such a treat for multistans 😌🤌

PD I don't know if you will see this, but are you okay? I'm not asking because I'm expecting a reaction video, or for you to respond. I just hope that you are feeling well.

Loved how Rei and Yujin shined! They all look so good! Song is a certified bop!

MASTERPIECE! I cannot believe my eyes and ears, I was so scared after the success of ELEVEN, but they literally did it again. 😩 I think it was such a smart move to no go with a similar sound but do something completely different because it allowed them to evade the possible comparisons. The songs are incomparable quality wise. This tune yet again feels so fresh and unexpected for kpop, that chorus is just amazing. Where do they FIND these songs? I swear! When you said IVE’s videos are elegant, I gasped cause that’s literally the word! Even this video and concept which are more playful than ELEVEN’s still feel so mature, elevated, elegant and sophisticated. I am beyond impressed with the team Starship assigned them, their taste level is superior. IVE as a project is just different, the team, the girls themselves are so ripe, I don’t even feel like I am looking at a group that just debuted a few months ago. I see why they debuted Leeseo too, she is a MONSTER of an act, to be her age and be this convincing and have this major capability to pull the viewer in and convince them of what she’s doing/saying is incredible. Ya’ll, this girl group is without fault when it comes to the girls, this is one of the strongest lineups I have ever seen in kpop, new or old groups. Nobody over-shines nobody and they have TWO IZ’ONE members... This song is just BEYOND, it’s so eerie yet seductive, so mischievous and playful yet innocent and serious, I... no words. I don’t want to even say it but I feel like I like it even more than ELEVEN which is crazy to even speak into existence because that song was the definition of a perfect smash hit. The songs are so different and incomparable yet equally good. I am just impressed by how this song still feels fresh and unlike other kpop tunes from the past year yet still retro like the current wave but not retro at all... I am just speechless. It’s gonna do SO well, it already is... I pray the girls are happy. 🖤

Love dive is a cultural reset It’s unique without being messy and experimental. Something kpop hasn’t seen in a while.

I’ve listened to kpop for 10+ years and haven’t heard a song thats similar to this 😍😍😍

This song is insane. It's been a while since I've loved a song within the first few seconds of hearing it. The "woo" part is so airy, dreamy and almost nostalgic. It reminds me a bit of Lana del Rey her song Young and Beautiful and the feeling it evokes.

Finally someone who's recognizing the way LOVEDIVE was edited! Also, I totally agree with how overwhelmingly GOOD the song is that it makes you forget what the video is all about. I couldn't remember also what I just watched LMAO.. Anyways, 'hausofteam' handled the production of IVE's LOVEDIVE and they have worked on several THE BOYZ title tracks too! They are really ahead of their game in terms of cinematography and the video editing itself. I also really like how they are able to pull off those switches for the 'Narcissistic' and for the sudden drop which the heart arrow exploded. They were so critical and clever with their effects that it just brought the music more into life. LOVEDIVE is like a nice good ending for ELEVEN, they surprisingly match with each other. LOVEDIVE is a really well-made song and I'm glad to see you PD enjoy it as much as I did!

Okay, so I was never really an IZ*ONE stan, and IVE’s “Eleven” didn’t hook me like it did for others. This comeback though??? It just…it hit all my musical sweet spots in a way I can’t describe! Like, I’m OBSESSED.

I think PD is taking a break bc of a family stuff hope y'all understand that!!!

Rei was STUNNING this comeback her voice is so sharp and satisfying :D

just curious how they made bass sounds so rich and smooth

This song is so different and refreshing. I’ve (haha) never heard anything like this in Kpop so it’s really nice. This comeback has officially made me ult IVE.

Tbh I have been a K-pop Stan for a long time but also I haven’t listened that kind of music for a while tho . I rlly love this song and it sound like some music from 2010

ive does actually seem vocally pleasant and cinematic compared to other 4th gen songs which follow a very futuristic /techno ? sounds and concept , like you can get this one kind of feeling in many songs but theirs has their own kind of vibe now (ive).

Can you react to Dreamcatcher's latest release which is Maison??

the gaze of yujin and wonyoung which they really mastered during their iz*one era, they brought it here and probably taught the ive members. yujin put a lot of effort when it comes to facial expressions especially in her izone days. you should watch her fancam in secret story of the swan, not to mention this mv reminds me of their music video of secret story of the swan too

Dreamcatcher Maison 🏠 please

Yeah Rei really stands out this song imo

Something about the synths and the structure reminds me of early 2010’s euro electro pop and I’m so so here for it. This absolutely tops Eleven for me. I could recognize eleven was a great song, but it just wasn’t for me. This? This is absolutely for me. Slaps astronomically. I’m so here for the Narcissus concept as well. It didn’t click immediately but using a title like “Love Dive” is brilliant. The Greek mythology reference is amazing. Narcissus literally died because he drowned looking in his own reflection. I don’t know if this was the intention but I love the parallels.

Of all the new girl groups, even the girls aside, I just love IVE's sound cause it isn't riding some trend, unnatural tempo or forced rap segment, it's just great straight forward EDM songs.

I'm a little worried about PD...but what i am seriously concerned is about all the people in comments being like "hey you haven't uploaded, react to this and that". We seem to forget that he's not just a content creator, he's a person, he's a human. And seeing how it's been a while since he uploaded, people should be more concerned about him as a person, about his health, about him being okay, than about if he's going to react or not to whatever. Guys, let the man breathe. I hope you are okay PD. I can't say i don't want to see some reactions of you too, but i prefer not seeing a video again and knowing you'll be fine, than to see a video everyday and knowing you're not feeling well. Hopefully everything is well and you're just taking a rest. If not, you just focus on you and your health PD, that's all that matters.

i loved this 😭 as a 21 yo kpop fan this is definitely more my taste than most songs (which cater to a bit younger audience) and its a great follow up from Eleven! It showcases their versatility as performers and provides something familiar enough but that doesnt fall into what everyone else is doing rn. 10/10 from me!

They're playing at a big kpop festival in germany next month, so I'm glad they had another comeback or else they'd only have 2 songs to perform 😳